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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: CEDIIA

Home Automation Podcast Episode #42: An Industry Q&A With Frank White

Focusing on the things that really matter

Home Automation Podcast Episode #42: An Industry Q&A With Frank White

This week's home automation podcast features our host Ron Callis interviewing Frank White. Recorded live on Wednesday, April 26th, 2018 at 12:30 p.m. EST.  

About Frank White

Frank White is a long-time consultant for the CI channel. His origin in the industry spans back to the 80s working with master antenna television and cable around the time of CEDIA’s birth as a trade organization.

With decades of working in the integration channel, Frank's expertise is in increasing closing rates while decreasing closing times, and generally cutting the costs of new business acquisition within the B2B technology arena.

As a Partner at StayTuned & Weld, Frank works to engineer strong loyal market demand and monetization for client offerings.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Frank:

  • Frank’s involvement in the foundations of CEDIA as a trade organization forming in the late 80s
  • State of the industry in relation to the economy
  • Dealer's best hedge to battle downturns
  • Communication strategies for sales and customer service in the CI industry
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