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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Carson Morby

Home Automation Unplugged Episode #223: An Industry Q&A with Carson Morby

In this weeks home automation show of Automation Unplugged, Carson Morby, Director of Marketing at Advanced Integrated Systems shares why brand awareness is so important to an integration business

Home Automation Unplugged Episode #223: An Industry Q&A with Carson Morby

This week's home automation podcast features our host Ron Callis interviewing Carson Morby. Recorded live on Wednesday, September 7th, 2022, at 12:30 pm. EST.

About Carson Morby

AIS was founded in 2000 as a design and installation firm for AV systems and automated home and business systems. Over the years, the company has grown from a 2-3 man operation into a crew of 15 full time employees with a design & engineering department and a 24/7 client care plan.

Carson joined AIS in December of 2021, and took over the role as Director of Marketing in early 2022. Since then, AIS has been scaling their growth by implementing a marketing plan targeted toward luxury clients. AIS continues to rapidly grow in the Northern Utah area, and is projected to more than double its annual revenue for the second consecutive year.

Interview Recap

  • As a newcomer to the CI Channel: Carson’s point of view 
  • The importance of corporate marketing programs and how they can have a positive impact on a business
  • Why brand awareness is so important to an integration business
  • The role of video in marketing
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