About Chris Trojnar

Chris Trojnar is an industry veteran with over 22 years experience in both the retail and manufacturing side of luxury audio. After graduating with a degree in music, Chris found his calling in consumer electronics.

Chris currently works with over 80 dealers throughout the southeast US. He prides himself on providing excellent product-specific sales and technical support to his dealers.

Chris’s current brand responsibilities at Harman include Mark Levinson, Revel, Lexicon, Arcam, and JBL Synthesis. Chris strongly believes selling luxury audio is all about selling performance.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Chris:

• How to properly prepare for a sales' demo
• The importance of highlighting the differences in products to a customer for them to hear and see themselves
• Finding ways to demonstrate high-performance audio
• Differences in listening to vinyl vs. digital sources