An Interview with Lutron Electronics' VP of Residential Sales
Watch Ron interview David Weinstein, the VP of Residential Sales at Lutron Electronics. David shared his insight on where the industry is heading, some of the main challenges and opportunities with lighting and shading, and a sneak peek of what’s coming up with Lutron and CEDIA. David offers some advice on how to take advantage of helpful resources provided by Lutron, such as ongoing training and marketing materials.
About David Weinstein
In his role at Lutron, David is responsible for leading sales across consumer facing channels including Residential Integrated Systems, Retail Integrator, and Lighting Showroom Sales Channels. David also focuses on the top 50 accounts across multiple channels while supporting, managing and closing many large residential projects and identifying and developing major business opportunities.
He has developed successful business and personal relationships with many of the company’s top and emerging customers around the globe and takes pride in his ability to build solid customer/specifier/rep relationships that foster mutual growth and success.
After joining Lutron, David led the launch and execution for the Earn and Learn Program and traveled to two cities per week for two years, hosting events with an average of 100 contractors. He trained more than 7,000 contractors in two years in multiple Lutron solutions.
He also led efforts to position Lutron as the world’s leading manufacturer of ultra-quiet precision-controlled automated window treatments while helping to close on many large residential and mixed-use projects.
His work with Lutron includes roles as Senior Sales Manager, Sales Director and Sales Vice President. As Northeast Area Leader, he received the Quota Buster Award and the Largest Single Specification award (for the Getty Museum) and was the first post-VIMCO global sales leader for the company’s commercial and residential shade business. He led efforts to successfully launch shades into the Residential Integrated Systems channel. His product line launch responsibility included Sivoia QED, RadioRA 2, and Sivoia QS Wireless Shades.
Prior to Lutron, he was employed at Yusen Associates, where he set up the first National Electrical Manufacturers Representatives Association (NEMRA) computer system, worked inside sales with product line responsibility (including Lutron), developed Yusen’s end-user sales program, greatly expanded Yusen’s presence across Connecticut and rose from sales person to president.
He also worked at a boat rental/marina company for many summers, starting at age 9, which he calls a summer dream job. While in high school, he was hired by the Town of Framingham to work in the computer department, where he learned Digital's Business Oriented Language (DIBOL).
He received the GEM Rising Star Award in front of the entire NEMRA audience at the national convention. He is a Certified Professional Manufacturers Representative graduate and has his Illuminating Engineering Society (IES) Lighting Education Certification. He is also a recipient of the CE Pro Unsung Hero Award.
David has served as President of the IES Connecticut Section, the Connecticut Electric Association and the Electric Institute, Boston. He currently serves on the Nominating and Technology committees of the American Lighting Association (ALA). He currently serves on CEDIA’s Board of Directors.
He has contributed articles to many publications and continues to support Electrical Wholesaling magazine, CE Pro magazine, Residential Systems magazine, Electronic House magazine, TecHome Builder publications and Commercial Contractor. His major speaking engagements/panel discussions include events at the Electric Institute, IES, NEMRA, the National Association of Electrical Distributors (NAED), CEDIA, the Consumer Electronics Show (CES), the National Association of Home Builders (NAHB), TecHome Builder and webinars with CE Pro and other trade organizations.
David earned his B.S. in business administration at Northeastern University with a focus on marketing and management.
He spends most weekends and vacation weeks in the warm months on the Chesapeake Bay in Maryland. He and his wife often cruise to Annapolis, Md., St. Michaels, Md., Cape May, N.J., and Baltimore’s Inner Harbor. He also enjoys skiing in Colorado, Utah and Wyoming.
He and his wife are residents of Allentown, PA.
In the interview, David spoke about his background in the industry and the role he plays at Lutron and CEDIA. He shared his insight with the audience on a variety of topics, such as:
- What integrators can expect from Lutron at CEDIA this year
- Resources available to Lutron customers and dealers
- Lutron's market strategy and focus on innovation
- Lutron's approach to building relationships on the construction/building side of home automation
- Underutilized market opportunities and how dealers can best take advantage of them
- DIY vs. Do It For Me business opportunities
- How millenial homebuyers are impacting the connected home market
- And more.