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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Electronic Concepts

Home Automation Podcast Episode #165: An Industry Q&A With Paul Bochner

In this weeks home automation show of Automation Unplugged, Paul Bochner, CEO and Founder at Electronic Concepts shares social media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followers.

Home Automation Podcast Episode #165: An Industry Q&A With Paul Bochner

This week's home automation podcast features our host Ron Callis interviewing Paul Bochner. Recorded live on Wednesday, April 14th, 2021, at 12:30 p.m. EST.

About Paul Bochner

With nearly 20 years in the A/V industry, Paul got his start as a technician in 2000 before founding New York-based integration firm Electronic Concepts in 2004.

Today, Paul and his team focus on performance across all aspects of A/V and integration. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.

Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member.

Interview Recap

  • Paul's motorcycle racing hobby and his experience racing with Keanu Reeves
  • How Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more sales
  • Paul's selling strategy that appeals to client's emotions rather than focusing on product facts or stats
  • Social media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followers
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