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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: HTSA

Home Automation Unplugged Episode #202: An Industry Q&A with Keith Esterly

In this weeks home automation show of Automation Unplugged, Keith Esterly , Chief Learning Architect at HTSA shares HTSA’s mission and commitment to the ongoing education of their member dealers.

Home Automation Unplugged Episode #202: An Industry Q&A with Keith Esterly

This week's home automation podcast features our host Ron Callis interviewing Keith Esterly. Recorded live on Wednesday, February 2nd, 2022, at 12:30 pm. EST.

About Keith Esterly

Keith Esterly has over twenty years of experience as a salesperson, trainer and senior learning & development leader in the CE/CI industry. He started as a part-time stereo salesman at Bryn Mawr Stereo in 1987, sold some "custom" in California when CI was in its infancy, and went on to find his calling in the training and development world, spending ten years with the Tweeter Home Entertainment Group and another ten with Walmart. He’s a Penn State graduate, a compulsive landscaper and the world’s least intimidating (as he considers himself) lifelong martial arts student and Bruce Lee fan. He resides in Bucks County, Pennsylvania, where the Philly suburbs meet the farms and wilderness.

Interview Recap

  • HTSA’s mission and commitment to the ongoing education of their member dealers
  • Different resources provided by HTSA, including Keith’s Relationship Science Program
  • Different strategies and tactics used by a successful salesperson

Home Automation Podcast Episode #147: An Industry Q&A With Jon Robbins

In this weeks home automation show of Automation Unplugged, Jon Robbins of HTSA shares on HTSA's sales training approach and membership and growth opportunities.

Home Automation Podcast Episode #147: An Industry Q&A With Jon Robbins

This week's home automation podcast features our host Ron Callis interviewing Jon Robbins. Recorded live on Wednesday, November 25th, 2020 at 12:30 p.m. EST.

About Jon Robbins

With 44 years of experience in the custom integration industry, Jon got his start leading Hi-Fidelity House based in Philadelphia, Pennsylvania back in 1975, when he took over the family business.

Today, Jon serves as Executive Director at HTSA where he crafts annual strategic business plans to help propel the organization forward. Jon is also responsible for building strong relationships with the finest technology brands and the nation’s top AV specialists –creating a powerful collective whole that is greater than the sum of its parts.

Interview Recap

  • HTSA's sales training approach
  • Jon's view on how the recent 2020 election turnout will impact the custom integration space
  • How Jon defines leadership
  • HTSA membership growth and opportunities

Home Automation Podcast Episode #22: An Industry Q&A With Todd Girdis

Strategizing the Future of Home Theater

Home Automation Podcast Episode #22: An Industry Q&A With Todd Girdis

This week's home automation podcast features our host Ron Callis interviewing Todd Girdis. Recorded live on Wednesday, November 1st, 2017 at 12:30 p.m. EST. 

About Todd Girdis

Todd Girdis is the Director of AV Sales and Marketing for RowOne Home Entertainment. He owned and operated Intelli Home Systems, an AV integration company, in SE Michigan for more than 10 years.

Todd also has experience in sales for the app-based universal remote control and automation, iRule, as the Director of Business Development for the AiN Group, and as the Senior Sales Representative for AE Ventures and Relidy. In his current role as Director of Sales and Marketing for RowOne, Todd oversees the strategic positioning of RowOne’s home entertainment seating offerings.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Todd:

  • The CEDIA show
  • How integrators may be limiting themselves
  • The value in having an established relationship with a furniture company
  • RowOne's approach to delivering furniture
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