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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Henry Clifford

Watch Episode #115: An Industry Q&A with Henry Clifford

In this weeks home automation show of Automation Unplugged, Henry Clifford, Co-Founder of Parasol and President of Livewire, shares his strategies for virtual communication and sales as well as Parasol's methods for team training across many vendors.

Watch Episode #115: An Industry Q&A with Henry Clifford

This week's show features our host Ron Callis interviewing Henry Clifford. Recorded live on Friday, May 1st at 12:30 p.m. EST.

About Henry Clifford

Returning guest, Henry, started Virginia based integration firm, Livewire, in 2001 after identifying the need for simple home technology in Central Virginia. solutions provider in his market.

Under his leadership, Livewire has acquired 5 competitors since 2011 and is now the largest home technology integrator in Central Virginia. Livewire also made the Inc 500 out  5,000 list in 2013 and 2014 along with the CE Pro100 and RVA 25 lists in 2014.

With 250 dealers under Parasol, Henry and his co-founders, Greg Simmons of Eagle Sentry and Ted Bremekamp of ETC, provide 24/7 remote support for home technology integrators and their clients.

Interview Recap

  • Changes Henry has made within Livewire due to COVID-19 regulations- from virtual calls to pivoting communication strategies
  • Henry’s approach to prioritizing internal communication and putting his team and client safety first
  • Tools Henry uses to gain prospects and sell from home, such as Vidyard email integration
  • Parasol’s “For Integrators, by Integrators” approach
  • How Parasol works to keep their keeps their team trained across many vendors

Watch Episode #40: An Industry Q&A with Henry Clifford

Growing a sustainable, profitable business

Watch Episode #40: An Industry Q&A with Henry Clifford
This week's show features our host Ron Callis interviewing Henry Clifford.Henry Clifford founded Livewire of Richmond, Va., in 2001 after identifying a need for simple home technology in Central Virginia. Each member of the Livewire team has been handpicked and their combined talents fuel the company’s explosive growth. Recorded Live on April 4th, 2018 at 12:40pm EDT.

About Henry Clifford

He began his career in IT during the .com boom of the 90s, working as a Web developer and Information Architect. His lifelong passion for technology made Livewire an easy choice. Under Clifford’s leadership, Livewire has acquired 5 competitors since 2011, added 5,000 square feet of office/warehouse space, launched a commercial division (Livewire for Business) and is now the largest HTP in Central Virginia. In 2013, 2014, 2015 and 2016, Livewire made the Inc. 500|5000 (2013-2014), CEPro 100 and RVA 25 (2014) lists. Henry currently serves on the CEDIA Board of Directors through 2019. Henry is also a co-founder of Parasol, nationwide 24/7 remote support “for integrators, by integrators.”

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Henry:

  • Henry's background in the industry
  • The importance of corporate values
  • What to look for in a business before acquiring it
  • And more!

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