Jeff joined SpeakerCraft in 1985 and got an industry education from the ground up. Shortly after the SpeakerCraft brand of architectural speakers was launched Jeff took over R&D responsibilities as a Vice President and oversaw the successful introduction of hundreds of products. Those products accounted for over $1 Billion in sales. In 2012 after 27 years at SpeakerCraft he resigned and joined The DaVinci Group as CEO & President. He brought with him not only his industry and engineering experience but also his passion for music.