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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Jeff Singer

Home Automation Unplugged Episode #218: An Industry Q&A with Jeff Singer

In this weeks home automation show of Automation Unplugged, Jeff Singer, Independent Marketing Strategist shares more about how knowing your customers can help develop your market and grow your business.

Home Automation Unplugged Episode #218: An Industry Q&A with Jeff Singer

This week's home automation podcast features our host Ron Callis interviewing Jeff Singer. Recorded live on Wednesday, July 27th, 2022, at 12:30 pm. EST.

About Jeff Singer

Jeff has worked in the high-end technology industry for over 20 years as a specialist for marketing B2B and B2B2C in, AV, UC and Digital Workplace, enterprise management, and luxury home automation. He’s an expert in all aspects of product marketing, including positioning, strategy, planning, and execution. Jeff is skilled at developing content and telling compelling stories while making complex ideas understandable and relatable. In this way, he communicates value and earns loyal, long-term client relationships and brand affinity. Jeff received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA in Marketing and Management from the Zicklin School of Business at Baruch College. Jeff was most recently the Executive Director of Product Marketing at Crestron Electronics.

Interview Recap

  • Jeff’s journey from broadcasting to teaching and eventually landing as a marketing strategist in the AV industry
  • The importance of employee success and growth for a company
  • How knowing your customers can help develop your market and grow your business
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