In this weeks home automation show of Automation Unplugged, Jeff Singer, Independent Marketing Strategist shares more about how knowing your customers can help develop your market and grow your business.
This week's home automation podcast features our host Ron Callis interviewing Jeff Singer. Recorded live on Wednesday, July 27th, 2022, at 12:30 pm. EST.
About Jeff Singer
Jeff has worked in the high-end technology industry for over 20 years as a specialist for marketing B2B and B2B2C in, AV, UC and Digital Workplace, enterprise management, and luxury home automation. He’s an expert in all aspects of product marketing, including positioning, strategy, planning, and execution. Jeff is skilled at developing content and telling compelling stories while making complex ideas understandable and relatable. In this way, he communicates value and earns loyal, long-term client relationships and brand affinity. Jeff received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA in Marketing and Management from the Zicklin School of Business at Baruch College. Jeff was most recently the Executive Director of Product Marketing at Crestron Electronics.
- Jeff’s journey from broadcasting to teaching and eventually landing as a marketing strategist in the AV industry
- The importance of employee success and growth for a company
- How knowing your customers can help develop your market and grow your business