An Inside Look at Marketing for this Industry
In this Automation Unplugged episode, Ron Callis interviewed John Baskerville, One Firefly's Director of Product. John and Ron discussed best practices in digital marketing for the automation and AV industry, the process of developing new products, and top takeaways from John's attendance at Social Media Marketing World.
About John Baskerville
As Director of Product at One Firefly, John is principally tasked with the management and deployment of all web efforts, both internal and client-facing. John’s career in web spans nearly two decades. Since joining the One Firefly team in 2009, his knowledge and expertise have been tapped to help successfully build up the creative division of One Firefly.
The live interview covers a series of topics surrounding the AV and automation industry, such as:
- John's start in marketing and web design
- His role as One Firefly's Director of Product
- The process of designing and launching new products
- Key takeaways from Social Media Marketing World
- Trends and tools in digital marketing that integrators should be taking advantage of
- Rookie mistakes when getting started with digital marketing
- Black hat vs. white hat SEO
- And more.