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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Keith Esterly

Home Automation Unplugged Episode #202: An Industry Q&A with Keith Esterly

In this weeks home automation show of Automation Unplugged, Keith Esterly , Chief Learning Architect at HTSA shares HTSA’s mission and commitment to the ongoing education of their member dealers.

Home Automation Unplugged Episode #202: An Industry Q&A with Keith Esterly

This week's home automation podcast features our host Ron Callis interviewing Keith Esterly. Recorded live on Wednesday, February 2nd, 2022, at 12:30 pm. EST.

About Keith Esterly

Keith Esterly has over twenty years of experience as a salesperson, trainer and senior learning & development leader in the CE/CI industry. He started as a part-time stereo salesman at Bryn Mawr Stereo in 1987, sold some "custom" in California when CI was in its infancy, and went on to find his calling in the training and development world, spending ten years with the Tweeter Home Entertainment Group and another ten with Walmart. He’s a Penn State graduate, a compulsive landscaper and the world’s least intimidating (as he considers himself) lifelong martial arts student and Bruce Lee fan. He resides in Bucks County, Pennsylvania, where the Philly suburbs meet the farms and wilderness.

Interview Recap

  • HTSA’s mission and commitment to the ongoing education of their member dealers
  • Different resources provided by HTSA, including Keith’s Relationship Science Program
  • Different strategies and tactics used by a successful salesperson
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