Get to know your ideal client
This week's show features our host Ron Callis interviewing Kelly Giles. Recorded live on Wednesday, May 29th, 2019.
About Kelly Giles
Here are some of the topics Ron had the opportunity to discuss with Kelly Giles
- Kelly's background
- How content helps to guide a potential customer through the buyer's journey
- Why it's important to understand your ideal customers, and how integrators could figure that out if they don't yet know much about those customers
- Why it's important to ask your customers where they found you, but why that's not the whole story