Get to know your ideal client
This week's home automation podcast features our host Ron Callis interviewing Kelly Giles. Recorded live on Wednesday May 29th at 12:30 p.m. EST.
About Kelly Giles
Here are some of the topics Ron had the opportunity to discuss with Kelly Giles
- Kelly's background
- How content helps to guide a potential customer through the buyer's journey
- Why it's important to understand your ideal customers, and how integrators could figure that out if they don't yet know much about those customers
- Why it's important to ask your customers where they found you, but why that's not the whole story