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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Nigel Dessau

Home Automation Podcast Episode #98: An Industry Q&A With Nigel Dessau

In this weeks home automation show of Automation Unplugged, mentor and coach, Nigel Dessau is transforming marketing in a way that can help technology professionals think about the end-user experience in a different and profitable way.

Home Automation Podcast Episode #98: An Industry Q&A With Nigel Dessau

This week's home automation podcast features our host Ron Callis interviewing Nigel Dessau. Recorded live on Wednesday February 7th at 12:30 p.m. EST.

About Nigel Dessau

Nigel Dessau, who got his start with IBM, has been a respected leader of business product marketing and product management for 25 years. He has been recognized for transforming marketing and driving business revenue to the next level and is now a CMO for Bravas, a national provider for multiple Fortune 500 technology companies. Nigel’s commitment to mentoring technology professionals expands to his business, The 3 Minute Mentor. He is also the author of Becoming a 21st Century Executive.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Nigel Dessau:

  • How the shift in market consumerism will likely affect the custom integrator
  • Building your business using his "Content Approach Network" strategy
  • What the next year looks like for Bravas and their plans for growth within our space
  • His perspective on wellness and how integrators should position this solution to consumers
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