In this weeks home automation show of Automation Unplugged, mentor and coach, Nigel Dessau is transforming marketing in a way that can help technology professionals think about the end-user experience in a different and profitable way.
This week's home automation podcast features our host Ron Callis interviewing Nigel Dessau. Recorded live on Wednesday February 7th at 12:30 p.m. EST.
About Nigel Dessau
Nigel Dessau, who got his start with IBM, has been a respected leader of business product marketing and product management for 25 years. He has been recognized for transforming marketing and driving business revenue to the next level and is now a CMO for Bravas, a national provider for multiple Fortune 500 technology companies. Nigel’s commitment to mentoring technology professionals expands to his business, The 3 Minute Mentor. He is also the author of Becoming a 21st Century Executive.
Here are some of the topics Ron had the opportunity to discuss with Nigel Dessau:
- How the shift in market consumerism will likely affect the custom integrator
- Building your business using his "Content Approach Network" strategy
- What the next year looks like for Bravas and their plans for growth within our space
- His perspective on wellness and how integrators should position this solution to consumers