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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: One Firefly

Home Automation Unplugged Episode #219: An Industry Q&A with Andrew Pino

In this weeks home automation show of Automation Unplugged, Andrew Pino, Director of Digital Marketing at One Firefly shares more about the importance of genuine humility to be a successful leader.

Home Automation Unplugged Episode #219: An Industry Q&A with Andrew Pino

This week's home automation podcast features our host Ron Callis interviewing Andrew Pino. Recorded live on Wednesday, Wednesday August 3rd, 2022, at 12:30 pm. EST.

About Andrew Pino

In his role as Director of Digital Marketing, Andrew is responsible for the general management of our robust digital marketing team, providing leadership, focus, and support. Andrew has spent the last 20 years equipping creatives with the skills they need to grow professionally and thrive in their careers. Since graduating from Virginia Commonwealth University with a degree in business management, Andrew has embraced his journey from nonprofit work, to senior leadership in a national media company, and then executive consulting.

He uses his varied experience to propel others forward on their path. When he’s not working, Andrew loves “adventuring” with his wife, two daughters, and two sons. They’ve done everything from renovating a 100-year old inner city home to running a small horse farm in the country, to full-time RVing around the U.S. for nearly two years.

Interview Recap

  • Andrew’s background as a marketer, consultant, entrepreneur
  • The importance of genuine humility to be a successful leader
  • The “why” behind defining your businesses mission, vision, values and leadership guidelines contribute to your success

Home Automation Unplugged Episode #199: An Industry Recap with Ron Callis and Taylor Whipple

In this weeks home automation show of Automation Unplugged, Ron Callis, CEO & Founder, and Taylor Whipple, VP of Operations & Finance, at One Firefly share 2021 Highlights from Automation Unplugged

Home Automation Unplugged Episode #199: An Industry Recap with Ron Callis and Taylor Whipple

This week's home automation podcast features our host Ron Callis and Taylor Whipple recapping on 2021. Recorded live on Friday, December 31st, 2021, at 12:30 pm. EST.

About This End of Year Episode

For this special End-Of-Year Episode, we flipped the script! We reviewed the highlights and accomplishments from 2021 for both Automation Unplugged and One Firefly.

Automation Unplugged is a live show recorded weekly, hosted by me, Ron Callis.  In each Automation Unplugged episode, I speak with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. We produce this show to  help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

One Firefly is an award-winning Inc. 5000-recognized marketing agency catering to residential and commercial custom integration markets.

Interview Recap

  • 2021 Highlights from  Automation Unplugged 
  • One Firefly’s achievements during 2021
  • Goals for 2022 and upcoming industry trends

Home Automation Unplugged Episode #196: An Industry Q&A with Brenna Basden

In this weeks home automation show of Automation Unplugged, Brenna Basden, Copywriter and SEO Specialist at One Firefly shares trends in copywriting and SEO it’s role within a website.

Home Automation Unplugged Episode #196: An Industry Q&A with Brenna Basden

This week's home automation podcast features our host Ron Callis interviewing Brenna Basden. Recorded live on Friday, December 10th, 2021, at 12:00 p.m. EST.

About Brenna Basden

Brenna Basden graduated magna cum laude from the University of North Texas in 2014 with a Bachelor's in English Literature and Certificate in Technical Writing. After college and spending some time as an assistant manager in retail, Brenna moved into a marketing position for an oil & gas company in Houston, TX, where she wore many hats in marketing for a few years. In 2018, she left the oil & gas industry, moved to Austin, TX, and started her journey as a content writer at One Firefly. In early 2019 Brenna joined the product development team working on the copy for One Firefly’s award winning Mercury Pro website solution for integrators. In 2021, Brenna was promoted to SEO Specialist at One Firefly,  where she now lead our SEO strategy and team. Outside One Firefly, Brenna is a cat lover, enjoys all things fitness and is a music fanatic.

Interview Recap

  • The role of a copywriter and their impact in marketing
  • Trends in copywriting and SEO it’s role within a website
  • SEO bad practices to avoid.
  • Fitness trends and their health benefits

Home Automation Podcast Episode #156: An Industry Q&A With Ron Callis

In this weeks home automation show of Automation Unplugged, Ron Callis, CEO at One Firefly shares ways the structure and process of EOS helped One Firefly prepare for the challenges that came with COVID-19.

Home Automation Podcast Episode #156: An Industry Q&A With Ron Callis

This week's home automation podcast features our host Chris Smith interviewing Ron Callis. Recorded live on Wednesday, February 3rd, 2021 at 12:30 p.m. EST. 

About Ron Callis

Ron got his start in the Custom Integration industry back in 2000, after graduating from VA Tech with a degree in Mechanical Engineering and starting his career with Lutron Electronics. He also spent time at Crestron Electronics before he started Firefly Design Group in 2007.

In 2012 the company rebranded and became the company everyone knows today as One Firefly. One Firefly is an Inc. 5000 company and award-winning marketing agency serving residential and commercial technology professionals.

Interview Recap

  • How Ron found his way into the custom integration industry
  • Ron’s unique experience being part of a human-powered submarine team while a student at Virginia Tech
  • The One Firefly company culture and how they were able to shift to a fully remote company in 2016
  • Ways the structure and process of EOS helped One Firefly prepare for the challenges that came with COVID-19

Home Automation Podcast Episode #149: An Industry Q&A With Wes Claytor

In this weeks home automation show of Automation Unplugged, Wes Claytor of One Firefly, shares principles and beliefs that lead to success in running and life.

Home Automation Podcast Episode #149: An Industry Q&A With Wes Claytor

This week's home automation podcast features our host Ron Callis interviewing Wes Claytor. Recorded live on Wednesday, December 9th, 2020 at 12:30 p.m. EST.

About Wes Claytor

After graduating with a degree in Exercise Science from Montclair State University, Wes spent some time in the health and fitness industry before making a move to North Carolina and ultimately landing at an account management position with a nationally recognized digital marketing agency with a core focus on Google Paid Search.

Wes joined One Firefly in 2019 with a goal of expanding his digital marketing toolkit to better service his clients. In addition to managing his book of business consisting of integrators located throughout North America, he also runs a personal blog. In his blog he shares his journey as an ultra marathon athlete and other personal stories.

Interview Recap

  • Wes' transition from the health and fitness industry into digital marketing
  • The importance of work/life balance
  • Wes' thoughts on the future of our industry in 2021
  • Principles and beliefs that lead to success in running and life

Home Automation Podcast Episode #142: An Industry Q&A With Tina Baker

In this weeks home automation show of Automation Unplugged, Tina Baker of One Firefly shares tools One Firefly has implemented to improve their company culture as a fully remote team.

Home Automation Podcast Episode #142: An Industry Q&A With Tina Baker

This week's home automation podcast features our host Ron Callis interviewing Tina Baker. Recorded live on Monday, October 30th, 2020 at 12:30 p.m. EST.

About Tina Baker

With over 15 years working in Recruiting and Human Resources, Tina joined One Firefly in the beginning of 2020 with a proven track record of implementing programs that focus on company culture and improving employee satisfaction.

At One Firefly, Tina’s responsibilities encompass all areas of Human Resources such as talent acquisition, performance management, benefits enrollment, and employee engagement.

Interview Recap

  • The importance of company culture
  • Best practices around hiring the right people
  • How the hiring process has changed at One Firefly since Tina joined the team
  • Tools One Firefly has implemented to improve their company culture as a fully remote team.
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