Get to know your ideal client
This week's show features our host Ron Callis interviewing Kelly Giles. Recorded live on Wednesday, May 29th, 2019.
About Kelly Giles
As Head of our content department, Kelly is responsible for the general management of the content team, providing leadership focus and support for the department, ultimately ensuring the performance and health of the department is sustained at optimal levels to meet the demands, goals, and objectives of the department. She enjoys going up mountains slowly (hiking) and down them quickly (skiing). She also spends a lot of her free time training in Krav Maga, learning things like how to fight on a moving bus and more.
Here are some of the topics Ron had the opportunity to discuss with Kelly Giles
- Kelly's background
- How content helps to guide a potential customer through the buyer's journey
- Why it's important to understand your ideal customers, and how integrators could figure that out if they don't yet know much about those customers
- Why it's important to ask your customers where they found you, but why that's not the whole story