A Chat with Marketing Matters' Coleen Sterns Leith
This week's show features our host Ron Callis interviewing Coleen Sterns Leith from her home office in St. Petersburg, FL. Coleen has been running her PR & Marketing firm Marketing Matters since 1997. She recently published a book titled Ultra Hi Def Marketing, written to help tech startups reach world domination in the tech industry.
About Coleen Sterns Leith
Coleen Sterns Leith is president and founder of Marketing Matters, an agency working exclusively with technology companies. For the past 20 years, Marketing Matters has been the agency of choice for companies like Bose and Sharp to launch new technology. Her team has helped take a startup company to $200 million in sales in seven years and has won 63 design and publishing awards for the work they’ve done.
Working closely with technology clients, Coleen and her team have created over 200 successful product launches and public relations strategies garnering national and international exposure and a dynamic market presence for each of their clients. Coleen is an active member of the tech community including her work with Consumer Technology Association’s (CTA) Audio Division and TechHome Division, is a mentor for start‐up tech companies and she serves as a judge for the TechHome Mark of Excellence Awards that are presented at the Consumer Electronics Show each January in Las Vegas.
Coleen recently released her new book, Ultra Hi Def Marketing for tech start-ups earlier this year. She resides in Saint Petersburg with her husband and French Bulldogs.
Here are some of the topics Ron had the opportunity to discuss with Coleen:
- Coleen's background in the industry and her current role
- Marketing Matters' proprietary "5-Step Method to World Domination"
- Ultra Hi Def Marketing - the book that explains that method
- Print isn't dead - why you still need a brochure
- How integrators can help with their own PR
- And more