This week's home automation podcast features our host Ron Callis interviewing Paul Bochner. Recorded live on Wednesday, April 14th, 2021, at 12:30 p.m. EST.

About Paul Bochner

With nearly 20 years in the A/V industry, Paul got his start as a technician in 2000 before founding New York-based integration firm Electronic Concepts in 2004.

Today, Paul and his team focus on performance across all aspects of A/V and integration. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.

Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member.

Interview Recap

• Paul's motorcycle racing hobby and his experience racing with Keanu Reeves
• How Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more sales
• Paul's selling strategy that appeals to client's emotions rather than focusing on product facts or stats
• Social media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followers