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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Pete Baker

Home Automation Podcast Episode #97: An Industry Q&A With Pete Baker

Home Automation Podcast Episode #97: An Industry Q&A With Pete Baker

This week's home automation podcast features our host Ron Callis interviewing Pete Baker. Recorded live on Wednesday, February 5th, 2020 at 12:30 p.m. EST.

About Pete Baker

Pete Baker, President of The BIG Corp, is a sales and marketing professional with over 30 years of global experience making large strides in the CE industry. Pete began his career as a licensed low voltage technician and contractor before becoming the founder and CEO of Custom Home Integration, a leading installation firm that he created and later sold.

Pete has had numerous roles in the industry, from President of several leading Integration companies to keynote speaker, CEDIA Subject Matter Expert, and VP of Sales and Marketing for a major control system manufacturer. In his recent years, Pete was titled President of The BIG Corp, a global sales rep and business development agency providing support to the finest brands in CE. He also founded CE Business Academy that educates to CE professionals worldwide.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Pete Baker:

  • The benefit of developing a strong company brand
  • Why he became a CEDIA Certified Outreach Instructor
  • How he approaches representing and working for international corporations
  • The similarities between the CI space in North America and markets around the world
  • Handling customer expectations through feedback and communication with your sales team
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