This week's show features our host Ron Callis interviewing Pete Baker. Recorded live on Wednesday, February 5th, 2019, at 12:30 pm EST.

About Pete Baker

Pete Baker, President of The BIG Corp, is a sales and marketing professional with over 30 years of global experience making large strides in the CE industry. Pete began his career as a licensed low voltage technician and contractor before becoming the founder and CEO of Custom Home Integration, a leading installation firm that he created and later sold.

Pete has had numerous roles in the industry, from President of several leading Integration companies to keynote speaker, CEDIA Subject Matter Expert, and VP of Sales and Marketing for a major control system manufacturer. In his recent years, Pete was titled President of The BIG Corp, a global sales rep and business development agency providing support to the finest brands in CE. He also founded CE Business Academy that educates to CE professionals worldwide.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Pete Baker:

• The benefit of developing a strong company brand
• Why he became a CEDIA Certified Outreach Instructor
• How he approaches representing and working for international corporations
• The similarities between the CI space in North America and markets around the world
• Handling customer expectations through feedback and communication with your sales team