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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

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Articles tagged with: Richard Glikes

Watch Episode #13: an Industry Q&A Session with Richard Glikes

A Glimpse into the Benefits of Buying Groups

Watch Episode #13: an Industry Q&A Session with Richard Glikes

In this Automation Unplugged episode, Ron Callis interviewed Richard Glikes, president of Azione Unlimited. Azione Unlimited is one of the top buying groups for CE and CI professionals. Richard and Ron talked about the advantages of joining a buying group and what's coming up at CEDIA and the Azione Fall conference.

About Richard Glikes

Richard Glikes is the President and Founder of Azione Unlimited, a consortium of like-minded dealers, customer retailers, integrators, and vendors. Richard has more than 40 years of experience in the custom integration business, with roles at Wall to Wall Sound, Hi Fi House, Bryn Mawr Stereo, Tops Appliance City, and HTSA..


Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Richard:

  • Richard's reasoning for starting Azione Unlimited
  • What Azione Unlimited has to offer integrators
  • The biggest mistakes Richard sees integrators making
  • What at CEDIA has Richard excited
  • What to expect at the Azione Fall conference
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