One Firefly Presents: Branding 101: Stand Out from the Competition
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Tuesday, December 7th 2021 at 02:00PM EST | Presented by One Firefly
In an age of commoditization and disintermediation, your company’s brand is your most powerful asset to rise above both your competitors and mass market threats. This course will introduce you to the various levels of abstraction that are collectively referred to as “branding” and leave you with a clear understanding of what branding is, what it is not, and how to adopt branding principles to help grow your business. We will take you through a framework that flows from vision to strategy and explore the tactics needed to develop a brand identity with attitude, meaning, and a clear promise.