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What Can You Expect With Dedicated Account Management?
Your account manager will be your trusted marketing guide at One Firefly, working closely with you to understand your business, goals, and unique needs. He or she will manage all aspects of your marketing campaigns, including coordinating and liaising with our team of 75+ experts on your behalf, providing expert guidance and strategy recommendations to help you achieve your goals, and communicating frequently with you to understand what you need to succeed.
Here’s what you can expect from your dedicated account manager.
Here’s what you can expect from your dedicated account manager.
Editorial calendar build-out and management.
Your account manager will build out a strategic editorial calendar that aligns with your short and long-term business goals. When changes occur and your goals shift, your account manager will be on hand to adjust the editorial calendar, as needed.
Regular strategic marketing recommendations.
Your account manager is the go-to expert strategist thinking critically on your behalf year-round. He or she will monitor your ongoing campaigns and proactively make strategy recommendations based on your overall goals.
Ongoing campaign performance review.
Your account manager will monitor all your marketing campaigns, synthesize the data for you, and help you understand what it means. Additionally, they’ll help you navigate your reporting dashboards, which you have full access to 24/7.
Ongoing campaign performance optimization.
Your account manager will recommend and execute optimization strategies based on performance data, constructive dialogue with you about your goals, market changes, and other factors, to improve your marketing results and impact over time.
Regular communication.
You and your account manager will communicate regularly via video call, phone calls, and email on a cadence that works best for you. The 1:1 meetings also give you the opportunity to let your account manager know about any new changes in your business that should be supported with marketing.
Single touchpoint for everything you need.
Your account manager is your single point of contact for questions, feedback, and support, and acts as your advocate within the One Firefly team at large. He or she is here to give you peace of mind knowing you have a dedicated partner working hard to help you succeed.
Testimonials
You don’t just have to take our word for it. Hear from other businesses, like you, about what it’s like to work with One Firefly.
“Ellie has really owned our account as she's gotten acclimated with our company. She’s always quick to respond with any questions we have and takes the time to listen and provide us with excellent ideas to drive the type of business we want to our company. Most importantly, she's excellent at reminding us to take care of the things on our end we often set on the back burner. 12/10.”
“Your account managers have been one of the differentiators of working with you.”
“Katie and One Firefly continue to be wonderful partners to our business and we are pleased with the results we are achieving together. I believe the new year will bring new market conditions and require a new strategy, but I am confident One Firefly will be there to support us and walk in step with us. I look forward to continued success. Thanks for all you do.”
"Jordan always provides timely feedback/reporting, consistently goes above and beyond in our exceptional level of scope, and is continually reliable as a valued extension of the Wipliance team.”
Process
Once you sign up for ongoing digital marketing services, you’ll receive a dedicated account manager to oversee your account, build and optimize campaign strategies, coordinate with our team on your behalf, and give clear reporting of your marketing performance. Here’s what you can expect during the process of working with your account manager.
