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Services | ConciergeIQ

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Turn Every Website Visitor into a New Opportunity — Automatically


You work too hard to let good opportunities slip away. Built by One Firefly, the marketing partner trusted by hundreds of AV and automation integrators, ConciergeIQ is the first live chat platform engineered specifically for your world. It reflects how high-end technology firms sell, communicate, and serve clients: with 24/7 speed, on-brand polish, and white-glove care.

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Trusted by integrators nationwide

  • Domes Logo

    Domes Logo

  • Lavish

    Lavish

Every Website Visitor Is an Opportunity. Don’t Let Them Slip Away.

You get dozens of website visitors every day. Some are potential clients, some are existing customers, and others are trade partners. But if no one greets them, they leave unseen — and your next big project walks out the door.

Meanwhile, expectations have changed. Today’s customers don’t wait for emails or callbacks; they expect immediate, accurate answers to their questions through live chat. Without it, even strong referrals can lose confidence and move on.

One Firefly has spent 15+ years helping AV and integration professionals connect with luxury clients online. We understand how referral-driven businesses thrive on trust, responsiveness, and white-glove communication. ConciergeIQ was built from that insight — a live chat experience designed for the flow, language, and expectations of the custom integration industry.

See How ConciergeIQ Works

73
of customers prefer live chat over phone or email, because it’s instant and convenient

63
of visitors are more likely to return after using live chat

20
average boost in conversion rate when chat is added to a website

The AI-Powered Live Chat Solution Built for Technology Integrators

ConciergeIQ isn’t another generic chatbot. It’s your fully managed digital concierge, purpose-built for integrators who want their website to deliver the same white-glove experience clients receive in person.

At its core, ConciergeIQ combines AI precision with human empathy.
Our hybrid solution powered by proprietary AI responds instantly to visitors, while trained live agents step in seamlessly when a personal touch is needed. Every interaction feels authentic, accurate, and unmistakably you — powered by a custom-built knowledge base that our team manages and refines monthly.

ConciergeIQ isn’t software you install. It’s a service you trust.
We build, optimize, and continuously evolve your system so it grows smarter over time and perfectly mirrors your brand voice. How it works:

  • Custom Knowledge Base: Built from your services, tone, and messaging

  • Hybrid AI + Human Model: AI handles speed; humans handle nuance

  • Smart Chat Routing: Every conversation is summarized and sent to your inbox in seconds

  • Continuous Optimization: We analyze chats monthly to refine accuracy and tone

Show Me ConciergeIQ in Action


Turn Your Website Traffic Into Real Business Growth

Your website should work as hard as you do — welcoming every visitor, answering every question, and capturing every opportunity. ConciergeIQ makes that happen 24/7.

By transforming your website into a real-time concierge, you deliver luxury-level service around the clock without lifting a finger. Every chat feels on-brand, every lead is captured instantly, and your team stays focused on what they do best: delivering world-class projects.

  • Capture
    Visitors 24/7

    Never miss a qualified lead or urgent service request while your team’s in the field or offline.

  • Accelerate
    Follow-Up

    Every conversation is summarized and sent instantly to your inbox, so you respond faster and close sooner.

  • Deliver a
    Premium Experience

    Visitors engage with natural, accurate, and on-brand responses that reflect your service excellence.

  • Save Time With a Fully Managed Solution

    We handle everything from setup and maintenance to updates and optimization, so your team doesn’t have to.

  • Protect Your Brand Reputation

    Your clients expect sophistication. ConciergeIQ ensures your digital interactions match the high standards you uphold in person.

Book My ConciergeIQ Consultation

Where Generic Chatbots Fall Short, ConciergeIQ Delivers

Most chatbots are built for everyone…which means they’re built for no one. They scrape your site for content, misinterpret questions, and deliver robotic replies that make your brand look impersonal and leave visitors feeling frustrated.

ConciergeIQ is built differently. It’s a purpose-built, managed platform that blends AI efficiency with human intelligence and empathy, specifically for technology integrators serving luxury clients.

See the ConciergeIQ Difference

  • Generic Chatbots
  • ConciergeIQ

Knowledge Base
  • Generic Chatbots

    Auto-scraped website content that’s often inaccurate, incomplete, or off-brand

  • ConciergeIQ

    Custom-built knowledge base that mirrors your voice, services, and expertise


Updates and Maintenance
  • Generic Chatbots

    Static and unmanaged

  • ConciergeIQ

    Continuously refined by One Firefly for accuracy, tone, and brand alignment


Model
  • Generic Chatbots

    100% AI — robotic, impersonal, and error-prone

  • ConciergeIQ

    AI + human hybrid — instant, accurate, and empathetic


Setup & Oversight
  • Generic Chatbots

    Heavy DIY lift

  • ConciergeIQ

    Fully managed, turnkey service — we handle everything

See How ConciergeIQ Transforms Every Interaction

Whether it’s a curious prospect, a returning client, or a casual visitor, ConciergeIQ ensures every interaction moves your business forward without adding to your team’s workload.

Each journey below shows how our hybrid concierge model turns routine chats into real results.

  • Prospect → Chat → Lead → Sales Opportunity

    • Prospect: “Do you install motorized shades?”
    • Chat: Accurate, on-brand answer — instantly
    • Lead: Contact details + chat summary delivered to your team in seconds
    • Sales: Fast follow-up creates new opportunities
  • Existing Client → Chat → Service Request → Fast Resolution

    • Client: “My control system isn’t working”
    • Chat: Immediate answers or intelligent routing to support
    • Service Request: Issue logged and sent directly to your team
    • Resolution: Faster fixes, happier clients
  • Unqualified Visitor → Chat → Intelligent Routing → Time Saved

    • Visitor: “Do you sell TVs for my RV?”
    • Chat: Accurate, on-brand answer — instantly
    • Routing: Chat summary delivered to the appropriate staff
    • Saved: Your team saves time for real opportunities
  • Website Visitor → Chat → Human Handoff → Empathetic Service

    • Visitor: “I have a complex project, can I speak to someone?”
    • Chat: AI routes contact details & chat history to a human agent
    • Handoff: Conversation seamlessly transitions to a live expert
    • Service: Personalized, concierge-level interaction builds trust

Watch ConciergeIQ in Action

Form

One New Project Can Pay for an Entire Year of ConciergeIQ

ConciergeIQ isn’t a cost; it’s a growth multiplier. Capturing just one high-value project can more than cover your annual investment. From that point on, it keeps working for you 24/7, driving new opportunities and enhancing your client experience.

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Trusted by Integrators Nationwide

Since 2016, One Firefly has helped luxury integrators capture more opportunities from website traffic through Lead Concierge, our innovative live chat service for the AV industry. ConciergeIQ builds on that legacy, combining proven human expertise with next-generation AI to deliver exceptional service.

  • Lavish Automation

    Lavish Automation

    Ryan Lyeth, Lavish Automation

    “Overall, I liked that if I asked the right question and it understood, it would give me a direct link on the website. Sometimes people don’t really want to chat but are just having trouble navigating, so being able to ask, ‘Do you have Ketra products?’ and get, ‘Oh, yeah, we have it. Here’s our page,’ is really helpful. Even if they don’t continue chatting, they have the link and can say, ‘Oh yeah, cool, here’s the Ketra stuff.’”

  • Domes AV

    Domes

    Jeff Whedbee, Domes AV

    “It was impressive. I was particularly impressed with the speed of the responses. There was little to no lag time, which I find incredibly annoying with live chat. I was also impressed with the responses it provided. I asked about shades for a sunroom, then about light fixtures.”

Next Steps: How to Get Started

Getting started is simple, and fully managed from start to finish. Our team handles the heavy lifting so you can stay focused on running your business.

ConciergeIQ Process Graph

Book My ConciergeIQ Consultation

A Seamless Part of Your Growth Strategy

ConciergeIQ doesn’t stand alone; it’s designed to integrate with your entire One Firefly digital ecosystem. Together, your website, SEO, and reputation management efforts create a continuous growth engine that attracts, engages, and converts high-value clients.

With ConciergeIQ running 24/7 as your front-line concierge, your other marketing investments work harder — and deliver stronger results.

Discover the Full One Firefly Ecosystem

Stop Losing Opportunities. Start Capturing Them Automatically

Your website is already attracting visitors. ConciergeIQ makes sure you never lose another one.

Schedule a quick consultation with our team and we’ll show you how ConciergeIQ can turn your website into a 24/7 extension of your team that reflects the same premium experience your clients expect from you.

Reach out Today

FAQs

  • How is ConciergeIQ different from a typical chatbot?

    Most chatbots rely only on AI or scraped website content, which often leads to inaccurate or robotic responses. ConciergeIQ combines proprietary AI with trained human experts and a custom knowledge base built for your business, so every response is fast, accurate, and on-brand.

  • Who manages the chat responses — us or your team?

    Our team manages everything. ConciergeIQ is a fully managed service, meaning we handle setup, updates, optimization, and quality control. You’ll receive qualified leads, service requests, and chat summaries directly in your inbox for follow up, without any extra work for your team.

  • Can ConciergeIQ handle both sales and service inquiries?

    Yes. ConciergeIQ intelligently routes each conversation based on topic and intent. Prospects are qualified and sent to your sales team, while service-related questions are directed to your support team or documented for follow-up, saving you time and improving response speed.

  • Will the chat sound like our brand or like a generic bot?

    Every ConciergeIQ client gets a custom-built knowledge base that captures your company’s tone, services, and preferred language. That means visitors experience conversations that reflect your unique brand personality.

  • How quickly can we get ConciergeIQ up and running?

    Most clients go live in just 4–5 weeks. The process includes onboarding, knowledge base creation, and a sandbox testing and refinement period before launch. Once live, we continuously monitor and refine your chat for optimal results.

  • Do you integrate with our CRM?

    ConciergeIQ is able to integrate with some CRM systems. If you’re interested, please reach out to our team to discuss your options. Regardless, we’ll set up ConciergeIQ to send leads, requests, and other inquiries directly to your inbox.

  • What kind of leads should we expect from ConciergeIQ?

    You’ll receive qualified, context-rich leads — not just contact forms. Each lead includes a chat summary, name, and key intent details, allowing your team to follow up with precision and speed.

  • Is ConciergeIQ available outside of business hours?

    Yes — that’s one of its biggest advantages. The proprietary AI runs 24/7, capturing opportunities and serving clients even when your team is offline. Human agents are available for support and assistance during normal business hours.

  • What does ConciergeIQ cost?

    For exact pricing details, please reach out to our team. ConciergeIQ is offered as a simple, all-inclusive monthly service. One flat monthly rate covers everything — setup, knowledge base creation, live chat management, AI training, and ongoing optimization. There are no tiers, hidden fees, or limits on chat volume. You get the full ConciergeIQ experience from day one. For a detailed overview of what’s included and how ConciergeIQ fits into your marketing system, our team will walk you through it in a short consultation.

  • What kind of ongoing support do I get?

    Our concierge team monitors performance, updates your knowledge base, and reviews analytics monthly to ensure the system improves over time. You’ll always have a dedicated point of contact for strategy and updates.

  • How is ConciergeIQ different from Lead Concierge?

    ConciergeIQ is the next evolution of One Firefly’s Lead Concierge service. Both are built to help integrators engage every website visitor with professionalism and excellent service, but ConciergeIQ takes that foundation to the next level with AI-powered intelligence and continuous improvement. Here’s how they differ:

    • Chat model: Lead Concierge has 100% human-led chat support during business hours, while ConciergeIQ is an AI + human hybrid, with instant responses 24/7 and human support during business hours.
    • Knowledge Base: Lead Concierge has static content updates managed occasionally, while ConciergeIQ has an active, continuously refined knowledge base managed by One Firefly.
    • Response Speed: With Lead Concierge, response speed was dependent on human agent availability, while ConciergeIQ has AI-first accuracy and speed, powered by your brand-trained knowledge base.
    • Chat Delivery: With Lead Concierge, manual delivery resulted in sometimes delayed summaries, while ConciergeIQ has real-time automated lead and service request delivery to your inbox.

    ConciergeIQ was designed for today’s customer expectations: faster, smarter, always on, and always on-brand.

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SEO Electrical Contractors Markets

Grow Your Electrical Contracting Business with a Leading Digital Marketing Agency

You power homes, businesses, and entire communities with safe and reliable electrical solutions. From emergency repairs and wiring upgrades to panel installations and code-compliance checks, your expertise keeps the lights on — literally. But attracting new customers and maintaining steady project flow takes more than referrals and word of mouth.

That’s where One Firefly comes in. As a digital marketing agency for electrical contractors, we specialize in helping service-based businesses like yours dominate local searches, earn trust online, and convert web traffic into service calls. With tailored strategies spanning SEO, web design, content marketing, social media, and ads, we deliver measurable results that fuel long-term growth.


Digital Marketing Solutions for Electrical Contractors

Running an electrical contracting business means juggling tight deadlines, permits, inspections, and 24/7 service requests. That leaves little time to manage a comprehensive marketing program. One Firefly builds and executes turnkey campaigns designed to bring you qualified leads, not just clicks.

Our marketing services for electrical contractors include:

  • Website Design Services

    Professional, mobile-first sites that showcase your services, licenses, and 5-star reviews.

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  • SEO (Search Engine Optimization)

    Local SEO for electricians that helps you own map listings and service-area searches.

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  • Content Marketing

    Blogs, landing pages, and guides that educate homeowners and businesses while building trust.

    Read more

  • Social Media Marketing for Electricians

    Customer testimonials, project spotlights, and safety tips that grow awareness.

    Read more

  • Digital Advertising for Electricians

    Google Ads and social campaigns that capture urgent “electrician near me” searches.

    Read more

  • Branding for Electrical Contractors

    Logos, vehicle wraps, and collateral that reinforce your professionalism everywhere you go.

    Read more

Why Electricians Partner with One Firefly

Electrical services are high-stakes. Customers demand proven expertise, safety, and reliability before hiring. At One Firefly, we understand this customer journey because we’ve partnered with thousands of service-based businesses for nearly 20 years.

When you choose One Firefly as your partner in online marketing, you get:

  • Industry insight — We know how electrical contractors win jobs, from residential wiring to large-scale commercial projects.
  • Lead-generation focus — Campaigns engineered to generate service calls and form fills, not vanity metrics.
  • Conversion-ready websites — Highlighting trust signals like certifications, code compliance, and verified reviews.
  • Full-service delivery — Our marketing team manages web, content, ads, and analytics so you can stay focused on your installs.

We’re more than a vendor — we’re your dedicated marketing partner, committed to growing your brand and pipeline.

Pool image from Control4 and landscape lighting

Website Design Services for Electrical Contractors

Your website is often the first impression for potential clients. A slow-loading, outdated site can cost you business, while a modern, mobile-first site works as your 24/7 sales tool.

Our website design services for electricians and electrical contractors ensure your site is built to convert:

  • Clear CTAs that guide visitors to book a service or request a quote.
  • Prominent trust builders — licenses, certifications, reviews, and safety credentials
  • Custom copy and media showcasing wiring, installations, and projects.
  • Mobile-friendly design optimized for homeowners and managers on the go.
  • Built-in SEO to rank for searches like “emergency electrician [city]” and “panel installation near me.”

A strong digital foundation ensures every visitor trusts your brand and takes the next step toward becoming a customer.



SEO That Brings in More Electrical Service Calls

When someone’s power goes out or needs a wiring upgrade, they turn to Google — fast. If you’re not visible, you’re losing business to competitors.

Our search engine optimization (SEO) services keep your local business front and center:

  • Geo-targeted keyword research: Own searches like “electrician near me,” “commercial electrical services,” and “panel replacement” with optimized website content.
  • Google Business Profile optimization: Business categories, service areas, FAQs, and photos that keep you in the local 3-pack.
  • Technical SEO: Core Web Vitals, security updates, and site speed improvements.
  • Reputation management: Consistent review requests that build credibility.
  • Seasonal content targeting: From storm preparedness to code updates, we create content that matches seasonal needs.

With One Firefly, SEO becomes a lead engine that drives steady calls and electrical projects year-round.

DMF light fixture out on wooden wall paneling

Content Marketing That Builds Trust with Customers

Electrical work is about safety and compliance — and customers want to hire someone they trust. That’s why we craft content that educates, informs, and establishes authority.

Our content marketing for electrical contractors includes:

  • Blog posts that answer questions like “How often should I replace my electrical panel?”
  • Landing pages highlighting your specialties: rewiring, generator installs, safety inspections.
  • Email campaigns that nurture prospects and remind past clients of annual checkups.
  • AI-optimized, keyword-rich articles that rank for both search engines and voice/AI-driven queries.
  • Great content builds your reputation as the local electrical expert while fueling SEO and conversions.
Front area of a house with lighted stairs and patio

Social Media Management for Electrical Contractors

Your installs and upgrades are powerful visuals that deserve to be shared. Social media platforms like Facebook, Instagram, and LinkedIn let you showcase your work while building community trust.

Our social media marketing services for electricians deliver:

  • Engaging posts with before/after projects, seasonal tips, and safety reminders.
  • Team spotlights that humanize your brand.
  • Consistent posting calendars that keep you visible without adding to your workload.
  • Analytics dashboards that show exactly how your posts drive engagement and inquiries.

We turn everyday service calls into compelling stories that keep your business top of mind.

Landscape Lighting with lights in the walkway

Paid Advertising That Drives High-Intent Leads

When a homeowner needs emergency service or a property manager needs commercial wiring, they’re searching online and they’ll click the first trusted business they see.

Our digital advertising captures those high-intent searches with:

  • Google Ads targeting emergency repairs, new builds, and commercial services.
  • Social ads on Facebook and Instagram aimed at your target audience, including homeowners, builders, and businesses.
  • Conversion-focused landing pages with strong CTAs and trust signals.
  • Budget tracking and real-time bid adjustments to maximize ROI.

With our digital ad strategies built for electricians and electrical contractors, you’ll be the name prospects click first when they need help fast.

Graphics & Branding That Strengthen Your Reputation

Your brand should reflect the professionalism of your work. From the trucks your crews drive to the proposals you deliver, consistent branding builds trust and memorability.

Our branding services for electrical contractors include:

  • Logo design that reflects reliability and modern expertise.
  • Vehicle wraps that transform service vans into mobile billboards.
  • Brochures and collateral that reinforce your expertise during bids.
  • Unified brand guidelines that ensure consistency across all touchpoints.

Polished branding reduces buyer hesitation and positions you as the trusted choice in your market.

Frequently Asked Questions

  • Why should I hire a digital marketing agency for my electrical contracting business?

    Hiring a specialized digital marketing agency for your electrical contracting business saves you time while giving you access to experts who can drive real results. Instead of juggling installs and marketing, you get a team that handles websites, SEO, ads, and content so your pipeline stays full and your reputation grows.
  • What marketing strategies work best for electricians?

    The best marketing strategies for electricians include a strong website, local SEO, review generation, paid ads for emergency calls, and consistent content marketing. Together, these tactics generate leads, increase visibility, and build long-term trust.
  • How can SEO help my electrical contracting business?

    SEO ensures you appear in Google’s local 3-pack and top search results when customers type phrases like “electrician near me” or “electrical panel upgrade.” This drives high-intent traffic directly to your business.
  • What role does content marketing play for electrical contractors?

    Educational content explains your services, builds authority, and nurtures leads. Blogs, guides, and emails help clients understand safety needs, energy upgrades, and compliance, positioning you as their trusted expert.
  • How do you measure ROI from electrician marketing campaigns?

    We measure ROI by tracking leads, calls, form fills, booked jobs, and revenue tied to campaigns. Metrics like cost per lead (CPL), customer lifetime value, and seasonal performance trends show exactly how your marketing for electrical companies drives growth.

Start Growing Your Electrical Contracting Business Today

Ready to attract more qualified customers and secure long-term growth? Partner with One Firefly to build a tailored marketing strategy that powers up your visibility, reputation, and pipeline.

Read more …SEO Electrical Contractors Markets

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SEO Homebuilders & Construction Companies

Expert Digital Marketing Agency for Homebuilders & Construction Companies

As a professional homebuilder or commercial contractor, you build the spaces where people live, work, and thrive, from custom homes and remodels to large-scale commercial developments. At One Firefly, we help builders like you strengthen your brand presence, generate more qualified opportunities, and turn online visibility into measurable growth.

One Firefly is a multi-time Inc. 5000 honoree and award-winning agency, specializing in digital marketing for service-based industries, including construction, home services, and technology trades. With nearly two decades of proven success, our team knows how to translate your craftsmanship and reputation into a powerful online presence that drives real ROI.

Whether you’re a residential homebuilder or a commercial construction company, our tailored marketing strategies are designed to showcase your expertise, attract the right clients, and keep your pipeline full, so you have more time to focus on your projects.


Marketing Solutions Tailored to Your Construction Business
From building trust with prospective clients to keeping your project pipeline full, One Firefly offers a complete suite of marketing and branding services designed to help homebuilders and construction companies grow.
  • Website Design Services

    Make a great first impression with a professional, conversion-driven website that showcases your craftsmanship, highlights completed projects, and turns visitors into inquiries.

    Read more

  • SEO (Search Engine Optimization)

    Rank at the top of local search results for terms like “custom homebuilder near me” and “commercial construction company in [city]” to consistently attract qualified prospects.

    Read more

  • Content Marketing

    Tell your story and educate prospects with project highlights, thought leadership articles, and service pages that position your firm as the trusted expert in your market.

    Read more

  • Social Media Marketing

    Showcase your builds, team, and company culture with curated content that keeps your brand visible and top of mind.

    Read more

  • Digital Advertising

    Drive immediate inquiries for new builds, remodels, and commercial projects with geo-targeted campaigns that reach ready-to-hire clients.

    Read more

  • Graphics & Branding

    Elevate your professional image with cohesive branding, from your logo and proposal folders to vehicle wraps and signage, that reinforces credibility, craftsmanship, and trust.

    Read more

Why Builders & Contractors Choose One Firefly

Running a construction business means juggling schedules, budgets, and client demands, all while managing bids and keeping projects on track. We know that you don’t have the time to add a marketing strategy to your plate. That’s where One Firefly comes in.

We specialize in helping residential builders and commercial construction professionals strengthen their online presence and visibility, generate new sales opportunities, and build a brand that reflects the quality of their work.

Built on Experience and Proven Results

  • We have 15+ years of experience helping service-based businesses grow through strategic marketing and branding.
  • We’re a multi-time Inc. 5000 honoree recognized for consistent growth, excellence, and innovation.
  • We have a marketing team of in-house subject matter experts in web, SEO, content, strategy, and advertising dedicated to your success.

Specialized Focus in Local, High-End Service Trades

Unlike general marketing agencies, One Firefly understands how construction and home services businesses win work. We’ve partnered with industries like custom homebuilders, remodelers, commercial general contractors, electrical contractors, HVAC, and smart home specialists, and work exclusively with custom service contractors like you. 

We understand the landscape of competitive service trades and how to market high-end and luxury offerings that require trust, craftsmanship, and proof of capability.

Our Approach: Data-Driven, Creative, Measurable

Every strategy we build is backed by data and executed with precision:

  • Data-driven insights to target the right audience and service areas
  • Creative storytelling to highlight your workmanship and portfolio
  • Measurable results tracked through analytics and performance dashboards

When you partner with One Firefly, you get more than a marketing vendor. You get a dedicated growth partner who knows your industry and works as an extension of your team.

Pool image from Control4 and landscape lighting

Web Design for Builders

Your website is the cornerstone of your digital presence, and often your first impression with a potential client or developer. We design beautiful, modern, mobile-friendly websites that not only look professional with high-quality imagery and design but also drive new inquiries and opportunities. 

  • Intuitive, buyer journey-focused design that guides visitors to request a quote or consultation.
  • Visual storytelling through engaging lifestyle imagery and video, project galleries, and portfolio showcases that highlight your craftsmanship.
  • User-friendly navigation for homeowners and developers exploring your capabilities.
  • Built-in SEO foundation for ranking in local searches and AI results from day one.

Your website should do more than display your work; it should help you win your next project.

SEO for Construction Businesses & Homebuilders

When prospects search for “best homebuilder near me” or “commercial construction services in [city],” you should be the name they find first, whether they’re using Google or an AI Large Language Model (LLM) like ChatGPT. Our comprehensive SEO services ensure your business ranks where it matters most.

  • Keyword optimization targeting high-intent searches tied to your markets and services
  • Google Business Profile and review management to strengthen map visibility and credibility in your local markets
  • On-page and technical SEO enhancements to improve site performance and searchability
  • Link-building strategies that boost your domain authority and long-term visibility across the internet

We help your business earn sustainable growth through consistent, high-quality traffic and visibility, not just short-term spikes.

DMF light fixture out on wooden wall paneling

Content Marketing That Educates & Builds Trust

Educational, trust-building content positions you as the local expert your clients want to hire. We craft SEO-optimized articles, emails, and landing pages that explain your process, showcase your expertise, and demonstrate your value.

  • Unique and educational content creation that demonstrates your expertise and answers your audience’s top questions
  • Consistent publishing that boosts SEO rankings and establishes thought leadership
  • Regular email newsletters to your existing customers that keep you top of mind
  • Strategic alignment with your ideal audience(s) — homeowners, developers, and architects.

With the right content strategy and marketing, your business stays visible, credible, and top-of-mind throughout the buyer’s journey.

Front area of a house with lighted stairs and patio

Social Media Management for Builder Contractors

Social media isn’t just about posting photos; it’s about building a community that trusts your brand. Our social media management services help you stay visible, connect with clients, and inspire future projects across the right platforms.

  • Multi-platform management on Instagram, LinkedIn, Facebook, X, and more 
  • Curated content that showcases your projects and builds, service offerings, and team 
  • Consistent posting schedules that maintain engagement without adding work to your plate
  • Analytics reporting to track what’s working and refine your strategy

The result? A professional social presence that drives awareness, strengthens relationships, and supports your brand.

Landscape Lighting with lights in the walkway

Paid Advertising That Targets High-Intent Traffic

Paid search and social campaigns help you reach the right audience: homeowners planning a remodel or developers seeking commercial bids. Our data-backed ad strategies put your business in front of high-intent clients at the right time.

  • Geo-targeted Google Ads for “custom homebuilder in [city]” and “commercial construction company”
  • Compelling ad creative and landing pages showcasing completed projects & luxury lifestyle imagery 
  • Cost-effective social media ads designed to drive awareness and engagement with your ideal audience demographics
  • Monthly reporting and optimization to maximize budget spend, performance, and ROI

With One Firefly managing your paid campaigns, you’ll fill your pipeline faster with qualified prospects ready to build.

Graphics & Branding That Builds Credibility

A strong visual identity builds trust and credibility, even before the first handshake. Our custom branding and design services help you stand out in a competitive construction market with cohesive, professional design across every touchpoint.

  • Logo creation or refresh that reflects your company’s expertise and values
  • Branded materials like proposal folders, signage, and truck wraps that reinforce your reputation
  • Consistent visual standards across print and digital for a unified, credible image
  • Design that commands attention and communicates quality

From your website to your job sites, every detail should look as polished and professional as your finished work, and we’ll help you get there.



Frequently Asked Questions

  • What makes One Firefly different from other digital marketing agencies for homebuilders?

    One Firefly specializes in marketing for service-based and trade industries like homebuilders and commercial construction, not general retail or e-commerce. With nearly 20 years of experience and multiple Inc. 5000 honors, we’ve developed data-backed systems proven to generate measurable ROI. Our team understands the trade landscape and audience, how builders win projects, and campaign and messaging strategies that highlight craftsmanship, trust, and professionalism to attract qualified clients.

  • How does digital marketing help construction companies generate more leads?

    Digital marketing connects your business with clients who are actively searching for homebuilders or contractors online. SEO increases your visibility in Google searches and AI results, paid ads capture high-intent leads, and social media marketing builds social proof and trust through project photos and reviews. Together, these channels create a steady pipeline of inquiries, visibility in the places where your customers spend time online, and long-term brand growth.
  • Do you offer SEO specifically for local builders and contractors?

    Yes. Our local SEO strategies help your company rank in Google’s map pack and appear for searches like “custom homebuilder near me.” We optimize your Google Business Profile, target local keywords, and ensure consistent citations across directories, driving more qualified traffic within your key service areas. Our SEO services also include on-site, technical, and link-building strategies to strengthen your entire online presence.
  • Can One Firefly manage both residential and commercial builder marketing campaigns?

    Absolutely. We tailor strategies for both audiences. For residential builders, we focus on reaching homeowners ready to build or remodel. For commercial contractors, we emphasize B2B marketing through LinkedIn, targeted ads, and content that speaks to developers, architects, and property managers.
  • What types of advertising work best for construction companies?

    It depends on your goals, budget, and timeline — every business is different. Effective campaigns might use a mix of Google Ads, Facebook Ads, and geo-targeted search campaigns. Google captures homeowners or developers actively searching for services, while social ads build awareness and credibility. We fine-tune targeting to focus your ad spend on high-value areas and qualified audiences on the platforms where your prospects are most likely to be. If you’re interested in discussing advertising for your business, please reach out to our team so we can have an in-depth conversation about your business and goals.
  • How do you measure ROI on digital marketing for homebuilders?

    We track performance using advanced analytics and lead tracking tools. Every campaign includes detailed reports on key metrics like website visits, form submissions, ad conversions, and call tracking, along with other tactic and platform-specific metrics. All our monthly digital marketing clients receive a dedicated account manager who reviews these insights with you regularly to ensure measurable progress, optimize your marketing ROI, and provide strategic recommendations.
  • Can you redesign my website to generate more inquiries?

    Yes. We can redesign existing sites into modern, mobile-friendly websites built to convert visitors into form fills and phone calls. Our designs feature image-first project galleries, clear calls to action, and dedicated service and solution pages optimized for SEO and user experience, helping you turn more traffic into consultations and bids.
  • How quickly can I expect results from digital marketing efforts?

    Timelines depend on your goals, investment, and chosen strategies. SEO builds momentum over several months as rankings improve, while paid advertising can generate visibility and leads within a faster timeframe. We recommend reaching out to our team to schedule an in-depth conversation about your business and goals, in order for us to recommend the right set of solutions.

Ready to Grow Your Construction Business?

You build exceptional spaces, let’s build your online presence to match. Partner with One Firefly to attract qualified inquiries, boost visibility, and turn marketing into measurable growth. Start building your marketing foundation today with a free, no-obligation consultation.

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