Audio Video Excellence has partnered with One Firefly since December 2020 with a clear goal: build steady visibility, attract higher-quality inquiries, and support long-term growth in a highly competitive market. Over time, the relationship has grown into a comprehensive marketing partnership that has helped drive $2–3M in new sales over the last five years. The recent website-sourced wins highlighted below are a few tangible examples of that momentum in action.

Audio Video Excellence is a premium custom integration firm in Arizona with a strong reputation and the ability to deliver high-end systems. Like many top-tier integrators, they were not trying to “reach everyone.” They wanted the right homeowners and the right projects, consistently.

The challenge was not capability. It was predictability.

In a market where referral business can be strong but uneven, Audio Video Excellence wanted a marketing engine that could:

• Keep the brand visible to high-intent buyers who are already searching
• Convert that attention into qualified inquiries through the website
• Support long-term growth without relying on one channel or one campaign

They also understood something many integrators learn the hard way: marketing is not a one-time project. It is an operating system that supports lead flow, reputation, hiring, and long-term momentum.

Audio Video Excellence partnered with One Firefly in December 2020 to establish an ongoing, full-scope marketing relationship, specifically tailored for the custom integration industry. They invest between 2% and 5% of their annual revenue in marketing, reflecting a consistent commitment to growth.

A comprehensive, multi-channel strategy supported the work, and the relationship later expanded to include hiring support through Amplify People.

Services included a combination of:

• Website strategy and ongoing improvements
• SEO services
• Content and ongoing marketing support
• Email newsletter
• Facebook posts and ads
• Reputation management support

Marketing works best when it is treated like operations, not a one-time campaign.

Throughout the partnership, the focus remained on maintaining visibility, credibility, and demonstrating to the market what Audio Video Excellence is capable of.

The proof shows up in two places:

1. Real project wins that came directly from the website
2. Ongoing search performance gains that continue to improve visibility and lead flow

Recent examples of website-sourced wins include:

• A $170K home theater project and a $75K B&W audio project, both sourced from the website
• Two additional website form leads that closed as a $35K Control4 takeover and a $70K media room upgrade

That is at least $350K in closed projects tied directly to website-driven lead flow, from just the documented wins above. These are just a few documented examples of the high-value opportunities their website generates.

On the SEO side, they have also seen measurable momentum. In one recent 28-day period compared to the previous period:

• Impressions increased 9%
• Clicks increased 21%

Audio Video Excellence also continued stacking business wins that signal strong market demand, including:

• A $150K theater sold after a showroom walk-in toured the theater and closed the next day.
• A large-scale new build featuring 100 Theory speakers, with about $100K in speakers alone

One of the clearest indicators of a healthy integration business is momentum in the showroom and vendor relationships. In 2024, Audio Video Excellence continued investing heavily in their showroom experience, including:

• Showroom and theater renovations are underway, with upgrades designed to enhance the client experience and support continued growth.
• A refreshed showroom experience is planned as part of their ongoing showroom investment.
• Multiple vendors interested in hosting showroom events, including DALI, B&W, JL Audio, plus an NDA-protected vendor showcase

This kind of momentum occurs when a company establishes sustained visibility and brand authority over time.

If you are a custom integrator who wants more predictable demand, better quality leads, and a brand presence that matches the work you deliver, One Firefly can help you build the marketing engine that supports long-term growth.

SmartHome Solutions had already built a strong reputation in the custom integration industry, but its Google Business Profile was not yet working as hard as it could for the business.

Before SEO services began in January 2025, the profile lacked the level of optimization and ongoing activity needed to fully support local visibility. Core information needed refinement, service areas and descriptions were not fully optimized, and the profile did not have a consistent cadence of posts and updates.

For a CI business owner, that matters.

When a Google Business Profile is incomplete or inactive, it becomes harder to capture the attention of homeowners and commercial buyers who are actively researching local providers. SmartHome Solutions didn’t need more noise. They needed a stronger local presence that could attract the right searchers and turn visibility into action.

One Firefly launched SEO services for SmartHome Solutions in January 2025, with a strong focus on strengthening the company’s local search presence through Google Business Profile optimization and management.

The strategy included:

• A comprehensive audit of the company’s Google Business Profile and local SEO presence
• Refinement of business categories, description, attributes, and service areas
• Optimization of service and product information for stronger keyword relevance
• Updates to media assets and profile completeness
• Implementation of a structured Q&A and content strategy
• Standardization of business information across directories to improve NAP consistency
• Ongoing monthly Google Posts and profile management

This wasn’t about making cosmetic updates.

It was about helping Google better understand who SmartHome Solutions is, what solutions they offer, and where they should be found — while giving potential customers a more complete and credible picture of the business.

For SmartHome Solutions, the work began with foundational cleanup and optimization.

One Firefly audited the profile, refined business information, improved service alignment, and resolved local SEO inconsistencies that could weaken visibility signals. From there, the focus shifted to ongoing activity — the kind of steady management that Google increasingly rewards.

That monthly work included:

• Monitoring and maintaining listing accuracy across directories
• Updating services, products, and descriptions as offerings evolved
• Publishing strategic Google Posts to promote solutions and announcements
• Maintaining category alignment with core services
• Managing and responding to reviews
• Continuing profile enhancements based on performance and search behavior

This is where many businesses fall short.

They claim their profile, fill in a few fields, and move on.

SmartHome Solutions took a different path: consistent optimization, active management, and a profile strategy designed to support long-term local visibility.

Comparing August–December 2025 to the same timeframe in 2024, SmartHome Solutions saw measurable gains in how people found and interacted with its Google Business Profile.

+43.1% Website Clicks from Google Business Profile

One of the strongest indicators of success was the increase in website visits generated directly from the profile.

During the August–December 2025 comparison period, the profile generated 282 website clicks, reinforcing how active profile management can turn local search visibility into meaningful website traffic.

For CI business owners, that matters because website clicks represent deeper intent. These are people moving beyond browsing and choosing to learn more about the company, its services, and how it can help.

+22.5% Business Profile Views

SmartHome Solutions’ Google Business Profile was viewed 1,776 times, reflecting stronger visibility in local search and maps results.

+27.5% Business Profile Interactions

The profile generated 556 total interactions, showing that more users were taking meaningful actions after discovering the business.

77 Calls from the Google Business Profile

Calls increased 2.7% year over year, creating another direct line of inquiry from local search.

Just as importantly, the keywords driving traffic to the profile reflected the kind of visibility SmartHome Solutions wants: not only brand-related searches, but also research-stage searches from people looking for companies offering the right solutions in the right service area.

That’s the goal.

Not just more traffic — better traffic.

- Jeff Binette, President, SmartHome Solutions

Google Business Profile optimization is no longer a side task.

It is a critical part of local SEO performance, especially for custom integration businesses competing for high-intent searchers in defined service areas.

SmartHome Solutions is a strong example of what happens when a business treats its profile as an active growth tool rather than a static listing. By improving the completeness, relevance, and ongoing activity of the profile, One Firefly helped create stronger visibility signals and more meaningful engagement from searchers already looking for the types of solutions the company provides.

For owners in the CI industry, the lesson is clear:

An actively managed profile can help convert local visibility into a real business opportunity.

Your Google Business Profile should do more than exist. It should help the right people find you, trust you, and take the next step.

Let’s build a stronger local presence for your business.

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Ryan Cohen, owner of Westco Security & Technology Systems, was building momentum quickly. As the business expanded and its capabilities grew, it experienced solid referral activity; however, one gap remained clear.

Westco was not being discovered consistently through Google.

Ryan wanted Westco to appear on the first page for high-intent searches, such as “burglar alarm St. Louis” and “home automation St. Louis.” He recognized that Westco’s older website lacked the SEO structure needed to compete, even if it looked fine on the surface.

The business objective was straightforward and common among integrators and security firms: to build a predictable inbound channel that supports growth beyond referrals.

The initial interest in SEO came directly from Ryan. While on vacation, he emailed One Firefly to explore the possibility of adding a blog to improve Google rankings.

We conducted an analysis of Ryan’s website and online presence and found that Westco was not ranking on page one for core services, had minimal inbound discovery beyond referrals, its website lacked SEO structure for local markets, and its Google Business Profile was underutilized. Based on that, we recommended an ongoing, comprehensive SEO service designed to strengthen Westco’s visibility in local search.

Westco partnered with One Firefly for:

Ryan described the decision as a leap, but he became increasingly confident as he saw Westco gaining visibility and inbound activity.

One Firefly approached Westco’s SEO with a structured plan built for long-term compounding results.

These strategies fixed technical barriers, focused on how real customers search locally, and prioritized service + location pages intentionally for the types of projects Westco desired most.

This was not a one-time effort. It was consistent execution that strengthened Westco’s ability to earn visibility across the St. Louis market.

Within the first year of SEO work, Westco saw measurable improvements across local visibility and organic performance.

- Ryan Cohen, Owner, Westco Security & Technology Systems

If you are a security company or integrator that wants to show up more often in local search, convert more high-intent traffic, and build a growth engine that compounds over time, One Firefly can help you do it with a proven website and SEO strategy.