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SEO Electrical Contractors Markets

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  • Website Design Services

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  • SEO

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  • Content Marketing

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  • Social Media Management

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  • Digital Advertising

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  • Graphics & Branding

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Pool image from Control4 and landscape lighting

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DMF light fixture out on wooden wall paneling

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image from DMF

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Front area of a house with lighted stairs and patio

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Landscape Lighting with lights in the walkway

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Frequently Asked Questions

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Career - Web Administrator

Web Administrator

Location: Remote (Full-Time, Work-from-home position)


Position Summary

The Web Administrator will be responsible for ensuring accuracy, consistency, and quality in all web content published across One Firefly’s websites. This role is heavily focused on content management, copy placement, formatting, and quality control within CMS platforms such as WordPress and Joomla. A typical day may include uploading and formatting copy, styling content to match brand guidelines, performing quality checks, and supporting web maintenance requests.

The ideal candidate is detail-oriented, has a strong grasp of written English and formatting, and can confidently navigate CMS environments. While not a pure “developer” role, this position requires comfort working in web platforms, applying SEO-friendly formatting, and troubleshooting minor content or styling issues.

"One Firefly is a US based company. Candidates must be comfortable speaking and writing in fluent English"


What you’ll do

  • Content Management & Publishing

    • Upload, format, and style copy across WordPress and Joomla websites.
    • Ensure all content follows brand and style guidelines (headings, spacing, typography, links, images, etc.).
    • Collaborate with the SEO and copywriting teams to implement optimized text, metadata, and structured content.
  • Quality Control (QC)

    • Perform detailed reviews of web pages to ensure accuracy in copy, formatting, and layout.
    • Check links, forms, images, and interactive elements to ensure functionality.
    • Verify consistency in spelling, grammar, and overall presentation.
  • Website Support & Maintenance

    • Make routine content updates for clients as part of One Firefly’s Web Maintenance programs.
    • Assist with media swaps, blog configuration, and page builds.
    • Troubleshoot and resolve basic formatting or CMS-related issues.
  • SEO & Best Practices

    • Apply SEO basics, including metadata, alt tags, internal linking, and URL structure.
    • Ensure new content aligns with web performance and accessibility standards.
    • Support Google Analytics and Search Console tracking setup where needed.

What you’ll bring

  • Bachelor’s Degree in a related field preferred.
  • Excellent English language skills (spelling, grammar, and proofreading).
  • Experience using WordPress and Joomla CMS.
  • Strong attention to detail and ability to spot formatting or textual inconsistencies.
  • Basic understanding of HTML and CSS for formatting adjustments.
  • Familiarity with SEO principles and content optimization.
  • Comfortable working remotely with strong self-motivation and communication.
  • Strong organizational skills and ability to manage multiple content updates at once.
  • Familiarity with project management systems (Workfront, Asana, or similar).
  • Experience with graphic/image editing tools (Photoshop, Canva, etc.).
  • Knowledge of website accessibility and readability best practices.
  • Exposure to Google Tag Manager or GA4.

What we offer

As a full-time employee, you would receive the following benefits:

  • Private Health, Dental, and Vision 100% paid for employee only (dependent coverage available at additional cost)
  • Paid Holidays and PTO
  • Bonus Opportunities
  • Company-provided computer and Office Supplies Allowance
  • Professional Development Allowance
  • A fantastic culture with amazing coworkers!

Who we are

One Firefly is an award-winning marketing agency serving the residential and commercial custom integration industry. Since 2007, we’ve helped technology professionals elevate their brands, attract qualified leads, and grow their businesses through a full suite of marketing services.

With a fully remote team distributed around the globe, we’re a people-first company that values curiosity, creativity, and collaboration. Whether you're designing campaigns, optimizing strategies, or helping clients grow — we believe great work starts with great people.

Apply Today

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Careers Listing: SDR

Who We Are:

One Firefly, LLC is an award-winning marketing agency that caters to residential and commercial custom integration and security markets. One Firefly is headquartered in Coral Springs, Florida with staff located throughout North America and has been operating since 2007.

At One Firefly we value people who are naturally high achievers with a growth mindset. So, even if you don’t 'check all the boxes' on this job description, BUT you are passionate about learning and growing yourself along with helping others around you, we encourage you to apply!

One Firefly embraces diversity and equal opportunity. We are committed to building a team that is diverse with a variety of backgrounds, perspectives and skills. We believe that through collaboration of various viewpoints, we have better ideas, leading to a better place to work with more innovative products and services to offer our clients.

What We Offer:

As a full-time employee, you would receive the following benefits:

  • Health, Dental and Vision Insurance Paid Holidays, Vacation, Sick and Personal Time
  • Simple IRA with Company Match
  • Company provided computer and Office Supplies Allowance
  • Company provided Headspace account
  • Professional Development Allowance
  • Access to our Career Track and Skills Shed learning and development programs
  • Work-life balance!
  • A fantastic culture with amazing coworkers!

Role Overview:

As an SDR at One Firefly, you will be responsible for generating new opportunities with potential clients for the sales team. You will engage in new account outreach using cold calling as the main outbound prospecting methodology.

Key Responsibilities:

Schedule qualified meetings with target accounts Heavy emphasis on cold calls, with occasional cold emails and social selling outreach Understand the market opportunity, ICP and Personas, and key issues that One Firefly solves Record market data and insights discovered through cold outreach with target account Contribute to the ongoing improvement of One Firefly’s ideal outbound tactics, analytics, and feedback.

Does this sound like you?

  • Can manage well in a remote environment
  • Eager to learn (+1% better daily mindset)
  • Can hustle but ego-free
  • Quick thinker
  • High integrity
  • High energy
  • Career growth oriented
  • Want to thrive as an SDR
  • Cold calling confidence
  • Cold calling experience, or similar (i.e. door knocking)

Requirements:

  • Bachelor’s degree, Associates degree, or at least two years of work experience
  • Live in USA
  • Will not require citizen sponsorship
  • Fits into our salary, commission and OTE range expectations.
  • Nice to have: SDR or any kind of sales experience is a plus, but not required. Learn more about One Firefly here: https://onefirefly.com/ Apply Now! If you are ready to kickstart your sales career at One Firefly, we encourage you to apply. Be sure to carefully follow the application instructions, failure to submit any parts of the application may result in automatic rejection.

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Careers Listing: Account Executive

Account Executive

Job Type: Full Time, Remote One Firefly is continuing to grow and we are looking to add an Account Executive to our team!
  • Are you a proven hunter with a track record of building pipelines, crushing quotas, and winning through strategic outbound outreach?
  • Do you thrive on identifying new opportunities, building relationships from scratch, and closing deals that drive measurable growth?
  • Do you come with experience selling to AV integrators, commercial integration firms, or smart home technology companies?

  • If this sounds like you, keep reading!

    The Account Executive reports to the Sr. Director of Sales & Marketing and is responsible for driving growth within the custom integration and audiovisual (AV) industry.​ In this role, you’ll focus on new business development, selling a suite of proven digital marketing solutions designed to help AV integrators grow their brand, generate leads, and drive revenue.

    You’ll deliver a top-notch experience to our customers in the AV and integration space, helping more businesses align with our North Star: helping people feel proud, prosperous, and connected.

    This is a salary + uncapped commission role, with on-target earnings of $130K — and no ceiling beyond that.

THE RIGHT CANDIDATE:

You don’t wait for leads — you generate them. You’re an outbound-first seller who gets energized by picking up the phone, making connections, and turning cold prospects into loyal customers.

You’ve spent the last few years cultivating sales in the AV, smart home, or technology integration space. Whether you’ve sold hardware, software, or services, you understand how these businesses operate and the challenges they face. You know the value of strong relationships with AV integrators and have a passion for helping them succeed through consultative selling.

You are consultative, strategic, and competitive. You understand pipeline math and rely on both your skills and your effort to exceed goals. You’re organized in your CRM, committed to the follow-up, and love closing deals that make a real difference.

WHAT YOU’LL DO:

  • Meet or exceed monthly, quarterly, and annual sales quotas
  • Execute outbound sales strategies
  • Identify, prospect, and close new business opportunities
  • Sell One Firefly’s suite of proven digital marketing solutions to help clients grow their business
  • Effectively manage and forecast your pipeline in CRM
  • Build relationships that lead to long-term customer success
  • Collaborate with internal teams to ensure a smooth client handoff

WHAT YOU’LL BRING:

  • Proven success in outbound B2B sales with a hunter mindset
  • Track record of exceeding quotas and generating your own pipeline
  • Experience selling to AV integrators, smart home technology firms, or related industries
  • Familiarity with digital marketing or creative services is a plus
  • Confidence in consultative sales conversations and storytelling
  • Exceptional organization and CRM skills
  • Self-starter energy and ability to thrive in a remote setting

WHAT WE OFFER:

As a full-time employee, you would receive the following benefits:
  • Health, Dental, and Vision Insurance
  • Paid Holidays, Vacation, Sick and Personal Time
  • Simple IRA with Company Match
  • Company-provided computer and Office Supplies Allowance
  • Company-provided Headspace account
  • Professional Development Allowance
  • Access to our Career Track and Skills Shed learning and development programs
  • Work-life balance!
  • A fantastic culture with amazing coworkers!

WHO WE ARE:

One Firefly is an award-winning marketing agency serving the residential and commercial custom integration industry. Since 2007, we’ve helped technology professionals elevate their brands, attract qualified leads, and grow their businesses through a full suite of marketing services.

With a fully remote team distributed around the globe, we’re a people-first company that values curiosity, creativity, and collaboration. Whether you're designing campaigns, optimizing strategies, or helping clients grow — we believe great work starts with great people.

Apply Today

Read more …Careers Listing: Account Executive

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Services Webinar

Navigating Uncertainty:
An Open Forum for Dealers on the State of the Industry

  • Ron Callis Jr is the CEO and founder of One Firefly, LLC, an award-winning and 5-time Inc. 5000 recognized marketing agency. With over 20 years of experience in the field, he has built a reputation for helping custom electronics businesses grow and succeed through innovative marketing strategies and top-notch website design. Ron is a well-known speaker and educator at industry events, a regular contributor to industry publications, and host of the AV and integration-focused podcast, Automation Unplugged.
  • Paul Starkey is a relentless force in the custom installation industry, known for over 30 years of visionary leadership, innovation, and commitment to helping others succeed. With deep experience in startups, acquisitions, and capital ventures totaling over $280M, he has led multiple companies, raised venture capital twice, and built a respected reputation across the smart home industry. As CEO of VITAL MGMT and former Executive Director of the BRAVAS Group, Paul brings unmatched insight into business growth, profitability, and strategic execution. Now guiding PrepTECH, he leverages his industry knowledge, strong relationships, and passion for people to deliver impactful solutions that meet and exceed the industry's evolving needs.
  • Matt Bernath, a dynamic and sought-after speaker in the luxury home-services industry, ignites change wherever he speaks. His career, marked by growth and a passion for impact, showcases his financial expertise, strategic vision, and knack for asking bold questions. His sessions do more than inform; they captivate and challenge audiences to rethink and evolve. With a diverse background as an executive and entrepreneur, and current President of VITAL, Matt’s talks radiate with authenticity and a positive spirit. He drives audiences to go further, sharpen their goals, and seize every chance for progress and teamwork. Matt leaves a lasting impression, sparking action and community betterment.
  • Josh Christian has built a nearly 30-year career in the custom integration industry, beginning in 1995 and rising to co-found the Home Technology Association (HTA) in 2017, where he now serves as CEO. With a background as both integrator and consultant, Josh is passionate about improving project outcomes through early collaboration between integrators and design/build professionals. Under his leadership, HTA has become the industry’s gold standard for certifying integration companies based on technical expertise and customer service. A dedicated educator and speaker at CEDIA Expo and NAHB events, Josh’s mission is to help homeowners and professionals achieve seamless technology outcomes by connecting them with trusted HTA Certified firms early in the process.
  • Joseph Kolchinsky is the founder and CEO of OneVision, a company that provides all the software, tools, and services a smart-home integrator needs to run their service department. After 15 years of managing technology for families, he identified the growing need for quality smart-home support and recognized that integrators are uniquely positioned to offer the continuous support modern smart-homes require. This insight led to the creation of OneVision, enabling integrators to deliver 24/7 support under their own brand, generate recurring revenue, and scale operations all while maintaining the bespoke relationship they've built with their clients.
  • David Warfel is an overly sensitive, marginally materialistic, pseudo-tree-hugging Midwestern farm boy turned lighting designer, educator, author, and entrepreneur. He’s been either lucky or talented enough to land design opportunities in residential, hospitality, museum, commercial, and even the super-niche escape-rooms-on-giant-cruise-ships industry. When he isn’t boring someone to tears talking about lighting, David leads his groundbreaking design business, Light Can Help You, into new frontiers that promise better lighting for more people.
  • Mark is a lighting geek from way back. He got his start in the industry through the Navy Nuclear Power program as an electrician. He has been blessed with the gifts of good spatial perception and a mechanical tilted mind. As an Electrical Contractor he experienced his first framing projector fixture, and as they say, “That’s all she wrote”! Mark has been in the lighting industry for 30+ years with experience in sales & product development at the manufacturing level for 20+ years and the distribution level for 10+ years. Mark loves that light is the only dynamic element in most spaces and how light can impact both a person’s mood and health. It’s a huge responsibility that draws Mark in to helping clients get what they need and desire in their environment.
  • Jason Sayen is a Lean Six Sigma Blackbelt and Process Architect that helps companies redefine "HOW" they operate by changing the status quo and eliminating the Process Void. He spent over 30 years in Luxury Consumer Electronics working with Specialty Trade Contractors and often saw them struggle with maintaining the levels of profitability that they needed in order to scale their business due to the Process Void that was costing them tens of thousands of dollars a year. Through I Am Sayen, Jason works with business owners on business process documentation, efficiency evaluation and implementation. Additionally, he’s a CEDIA Expo course instructor and teaches courses on Process Development, Process Mapping and SWOT Analysis at CI industry events.
Presented By:
Ron Callis, CEO, One Firefly
Paul Starkey, Co-Founder & Partner, PrepTECH
Matt Bernath, President, VITAL, LLC
Josh Christian, CEO, HTA
Joseph Kolchinsky, CEO, OneVision Resources
David Warfel, Founding Designer, Light Can Help You
Mark Langston, Partner & Chief Lighting Advisor, Light Can Help You
Jason Sayen, Founder, I Am Sayen

Did you miss Navigating Uncertainty Part I?
In May 2025, these eight industry pros held the first live forum that tackled rising costs, slower sales, and market volatility with practical advice. Catch up with the recording below.

Watch Webinar On Demand

About Our Experts

A full-service marketing agency specializing in branding, web, SEO, and recruitment services exclusively for technology integrators.

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A service operations partner that helps integrators generate recurring revenue through white-labeled, client-facing support solutions.

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A remote lighting design firm that partners with integrators to deliver beautiful, human-centric lighting experiences for residential projects.

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An industry certification and standards organization that helps integrators differentiate their businesses and connect with high-end clientele.

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A workforce development platform that recruits, trains, and places entry-level technicians into integrator businesses, addressing the labor shortage.

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A business advisory firm offering financial benchmarking, KPI tracking, and strategic consulting tailored to CI dealers.

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A consulting firm focused on helping integrators streamline operations by documenting business processes and implementing scalable systems.

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Let’s Keep the Conversation Going

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