Communication Expectations:

Whenever a client signs up for an SEO management package with One Firefly, they will be assigned a dedicated SEO strategist.

After the completion of your onboarding, every client will undergo a pre-launch strategy call with your SEO strategist. After this call, the internal One Firefly SEO team will undergo an analysis of your website and current digital presence. We will then review these findings with you during a call that will also go over our goals for your initial SEO optimizations and set the expectation for further communication cadences based on the tier the client signed up for. .

One Firefly offers three tiers of SEO Management Packages to address clients’ ongoing Search Engine Optimization needs.

Tier 1: Market Foundation

• Ongoing optimization and management of Google Business and Bing Places profiles.
• Price is inclusive of up to two separate offices.
• Online directory listings management for Business Name, Address, Phone Number and Website consistency across internet
• Price is inclusive of up to two separate offices.
• Annual refresh of website page titles, meta descriptions and header tags (if necessary)
• Internal links strategy development and ongoing maintenance
• One Firefly will update one (1) page per month with SEO-optimized internal links and anchor text
• One (1) domain authority-building backlink per month
• Monthly miscellaneous on-site SEO updates

Tier 2: Market Leader

• Ongoing optimization and management of Google Business and Bing Places profiles.
• Price is inclusive of up to four separate offices.
• Online directory listings management for Business Name, Address, Phone Number and Website consistency across internet
• Price is inclusive of up to four separate offices.
• Annual refresh of website page titles, meta descriptions and header tags (if necessary)
• Internal links strategy development and ongoing maintenance
• One Firefly will update one (1) page per month with SEO-optimized internal links and anchor text
• Development of one (1) Ideal Customer Profile per quarter to be used for website copy optimizations and other One Firefly digital marketing efforts.
• SEO content optimizations of two (2) web pages per month
• Keyword tracking of 24-50 target search terms per year; keywords to be identified based off business needs, drops in rankings and be implemented via monthly SEO content optimizations.
• Monthly technical SEO updates and monitoring to ensure compliance with Google best practices and algorithm changes
• Regularly monitoring and quarterly removal of toxic backlinks
• Two (2) domain authority-building backlinks per month
• Monthly miscellaneous on-site SEO updates
• Semiannual competitor keyword gap analysis and strategy update

Tier 3: Market Authority

• Ongoing optimization and management of Google Business and Bing Places profiles.
• Price is inclusive of up to eight separate offices.
• Online directory listings management for Business Name, Address, Phone Number and Website consistency across internet
• Price is inclusive of up to eight separate offices.
• Annual refresh of website page titles, meta descriptions and header tags (if necessary)
• Internal links strategy development and ongoing maintenance
• One Firefly will update two (2) pages per month with SEO-optimized internal links and anchor text
• Development of two (2) Ideal Customer Profiles per quarter to be used for website copy optimizations and other One Firefly digital marketing efforts.
• SEO content optimizations of four (4) web pages per month
• Development of one new webpage per month based off client’s SEO growth goals
• Keyword tracking of 60-90 target search terms per year; keywords to be identified based off business needs or drops in rankings and be implemented via monthly SEO content optimizations and new webpage development.
• Monthly technical SEO updates and monitoring to ensure compliance with Google best practices and algorithm changes
• Regularly monitoring and quarterly removal of toxic backlinks
• Monthly outreach to manufacturers to ensure inclusion of and accuracy of online dealer directory listings.
• Three (3) domain authority-building backlinks per month
• One (1) local community backlink per month
• Monthly miscellaneous on-site SEO updates
• Semiannual competitor keyword gap analysis and strategy update

Note: If a client has more office locations than the designated allotment for their preferred tier, they can still sign up for that tier. The management of each additional location will be an extra monthly fee.

Clients that newly enroll in Tiers 2 or 3 of the SEO Management Packages will receive the One Firefly 360° SEO Audit prior to the launch of their services. The cost of this audit is included in your account setup fee, which can be waived with the signing of a 12-month contract.

Clients are also free to purchase the 360° SEO Audit at any time, a-la-carte.

This audit takes a deep-dive into seven key aspects of Search Engine Optimization and evaluates your business’ current presence in the following areas:

1) Current SEO Performance
2) Competitor Analysis
3) On-Page Content
4) Off-Site Business Listings
5) Technical SEO
6) Internal Links
7) Backlink Health

Once this audit is completed, the SEO strategist will share the report with the client and review either on the pre-launch call for new SEO Management clients, or on a separate meeting for those that purchased the audit a-la-carte.

For those that enroll in the SEO Management Packages, the findings on this report will help influence the initial strategy One Firefly deploys to elevate your SEO presence.

with One Firefly is eligible for to enroll in Performance Content. Performance Content is defined as a new monthly webpage optimized specifically for local SEO growth; these, for example, can entail town-specific pages, city-specific solution pages, or city-specific manufacturer pages.

There is no limit to the monthly amount of Performance Content an SEO management client can enroll with. Page strategy will be defined by the SEO strategist based on regular communication and strategy calls with the client. These pages will not be sent for review and approval prior to publication, however, clients will be notified once these pages go live so they can provide One Firefly any relevant feedback and/or edits.

Please note that One Firefly does not provide monthly SEO performance reporting. This is because Google's algorithms are constantly evolving, which can result in minor daily fluctuations in performance. Additionally, single-month SEO data does not offer meaningful long-term insights that are crucial for guiding strategy.

Instead, One Firefly will provide a monthly activity summary, outlining all completed SEO tasks from the previous month and explaining how each action contributes to your SEO growth. Your SEO strategist will also reach out each month via email, text, or phone to address any questions and share any relevant updates, including minor performance highlights.<(p>

SEO performance will be thoroughly reviewed during your quarterly meeting with the SEO strategist. By analyzing data over a three-month period, we can identify broader trends, evaluate the success of our strategies, and recommend any necessary optimizations.

Booth #3030

Location: Remote (Full-Time, Work-from-home position)

POSITION SUMMARY:

One Firefly is continuing to grow and we are looking to add a Social Media Coordinator to our team! You will excel in this position if you:

• Enjoy administering and deploying engaging and effective social media updates
• Have a good understanding of how each social media channel works and how to optimize content/ads independently on each platform.
• Are highly organized, able to distribute publishing activities across multiple accounts and platforms

Still with us? Here are some more details!

As the Social Media Coordinator, you will be responsible for administering and deploying social media updates on behalf of One Firefly and our clients. You bring a good understanding of each platform–LinkedIn, Facebook, Instagram, X, etc– and a willingness to learn additional platforms in the future.

As an SMC, you’ll also work closely with One Firefly’s Account Managers and department peers, to deliver on clear objectives for multiple social media accounts, increasing relative KPIs for clients with both organic and paid tactics. Those metrics might include but are not limited to brand awareness, lead generation, and customer engagement. Organization is key as you’ll be managing multiple accounts and all of their platforms while posting in an efficient and effective manner. You are an ideal candidate for this role if you are adept in adopting and emulating a client’s brand voice and proficient in targeting eligible audiences.

What you’ll do:

• Execute social media strategies (both organic and advertising) according to defined Standard Operating Procedures (SOPs).
• Receive feedback and follow directives from the Social Media and Customer Engagement Lead.
• Follow defined editorial calendars as appropriate.
• Set up and optimize company pages within each social media platform.
• Analyze key metrics and tweak strategy as needed or directed.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Identify threats and opportunities in user-generated content surrounding the company.
• Analyze campaigns and internally report on anecdotal or qualitative data
• Monitor effective benchmarks for measuring the impact of social media campaigns.
• Analyze and review the effectiveness of campaigns in an effort to maximize results.
• Ongoing commitment to seek regular education, understand the latest trends, follow meaningful developments in the social media space, and be an early adopter of new tactics and standards to remain highly effective.

What you’ll bring:

• BS in Communications, Marketing, Business, New Media or Public Relations preferred but not required with relevant work experience.
• Proven working experience in social media marketing
• Possesses knowledge and experience in the tenets of traditional marketing and maintains a comprehensive knowledge of online marketing channels
• Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Displays knowledge and understanding of social media platforms and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Displays ability to effectively communicate information and ideas in written and video format.
• Ability to deliver creative content (text, image and video)
• Demonstrable experience with social analytics tools
• Proven team player mentality

What we offer:
As a full-time employee, you would receive the following benefits:

• Health, Dental and Vision Insurance
• Paid Holidays, Vacation, Sick, and Personal Time
• Work-life balance! Remote position and flexible work schedule
• Company provided computer
• Access to our Career Track and Skills Shed learning and development programs
• A fantastic culture with amazing coworkers!

Who we are:

One Firefly, LLC is an award-winning marketing agency that caters to residential and commercial custom integration and security markets. One Firefly is headquartered in Coral Springs, Florida with staff located throughout North America and has been operating since 2007.

At One Firefly we value people who are naturally high achievers with a growth mindset. So, even if you don’t 'check all the boxes' on this job description, BUT you are passionate about learning and growing yourself along with helping others around you, we encourage you to apply!

One Firefly embraces diversity and equal opportunity. We are committed to building a team that is diverse with a variety of backgrounds, perspectives and skills. We believe that through collaboration of various viewpoints, we have better ideas, leading to a better place to work with more innovative products and services to offer our clients.