Access the full presentation deck, planning worksheet, bonus video, and supplemental resources from Ron’s Origin session. Everything you need to turn inspiration into clear next steps for your 2026 marketing plan.
Read more …Origin Gig Gated Page
Ryan Cohen, owner of Westco Security & Technology Systems, was building momentum quickly. As the business expanded and its capabilities grew, it experienced solid referral activity; however, one gap remained clear.
Westco was not being discovered consistently through Google.
Ryan wanted Westco to appear on the first page for high-intent searches, such as “burglar alarm St. Louis” and “home automation St. Louis.” He recognized that Westco’s older website lacked the SEO structure needed to compete, even if it looked fine on the surface.
The business objective was straightforward and common among integrators and security firms: to build a predictable inbound channel that supports growth beyond referrals.
The initial interest in SEO came directly from Ryan. While on vacation, he emailed One Firefly to explore the possibility of adding a blog to improve Google rankings.
We conducted an analysis of Ryan’s website and online presence and found that Westco was not ranking on page one for core services, had minimal inbound discovery beyond referrals, its website lacked SEO structure for local markets, and its Google Business Profile was underutilized. Based on that, we recommended an ongoing, comprehensive SEO service designed to strengthen Westco’s visibility in local search.
Westco partnered with One Firefly for:
Ryan described the decision as a leap, but he became increasingly confident as he saw Westco gaining visibility and inbound activity.
One Firefly approached Westco’s SEO with a structured plan built for long-term compounding results.
At the project's onset (November 2024), One Firefly conducted an audit to identify technical issues, establish traffic baselines, and explore backlink opportunities.
The team identified pages with high impressions but low click-through rates and prioritized improvements through internal linking, title tags, and meta description optimization.
These strategies fixed technical barriers, focused on how real customers search locally, and prioritized service + location pages intentionally for the types of projects Westco desired most.
This was not a one-time effort. It was consistent execution that strengthened Westco’s ability to earn visibility across the St. Louis market.
Within the first year of SEO work, Westco saw measurable improvements across local visibility and organic performance.
Google Business Profile impressions have increased by 944% and interactions have risen by 2%. This increase put Westco ahead of thousands of local buyers actively searching for security and smart home solutions.
Organic sessions are up 12%, and engaged sessions are up 10%, with total events increasing by 16%. Together, these gains indicate that more Missouri buyers are discovering Westco through search and taking meaningful actions on the site, rather than simply bouncing.
Overall, sessions are up 12%, active users are up 12%, and new users are up 11%, with an average engagement time increase of 8%. In plain terms, Westco is reaching more first-time prospects and keeping them engaged longer, which supports stronger lead flow over time.
Westco’s highest-ranking landing pages also reflect a healthier content footprint across solutions, brands, builders, and service areas, which supports long-term lead generation.
- Ryan Cohen, Owner, Westco Security & Technology Systems
"Partnering with One Firefly has changed how our business shows up online. Since launching our new website and investing in an ongoing SEO strategy, the difference has been clear. We’re ranking better in search, getting more visibility across our local market, and the phone is ringing more with qualified leads. One of our projects, a $300K+ job, came directly from a customer who found us through search, and I don’t believe that would’ve happened without a targeted SEO approach in place."
SEO Wins: Google Business Profile impressions up 944%
Organic search YoY: Sessions up 12%, All events up 16%
Built and optimized local and solution page content across priority markets and services
Added and optimized 11 Mercury Pro website pages with geographic keyword strategy and internal linking
Team growth: 3 techs to 6 techs
If you are a security company or integrator that wants to show up more often in local search, convert more high-intent traffic, and build a growth engine that compounds over time, One Firefly can help you do it with a proven website and SEO strategy.
Read more …Case Study | Westco Security
You get dozens of website visitors every day. Some are potential clients, some are existing customers, and others are trade partners. But if no one greets them, they leave unseen — and your next big project walks out the door.
Meanwhile, expectations have changed. Today’s customers don’t wait for emails or callbacks; they expect immediate, accurate answers to their questions through live chat. Without it, even strong referrals can lose confidence and move on.
One Firefly has spent 15+ years helping AV and integration professionals connect with luxury clients online. We understand how referral-driven businesses thrive on trust, responsiveness, and white-glove communication. ConciergeIQ was built from that insight — a live chat experience designed for the flow, language, and expectations of the custom integration industry.
ConciergeIQ isn’t another generic chatbot. It’s your fully managed digital concierge, purpose-built for integrators who want their website to deliver the same white-glove experience clients receive in person.
At its core, ConciergeIQ combines AI precision with human empathy.
Our hybrid solution powered by proprietary AI responds instantly to visitors, while trained live agents step in seamlessly when a personal touch is needed. Every interaction feels authentic, accurate, and unmistakably you — powered by a custom-built knowledge base that our team manages and refines monthly.
ConciergeIQ isn’t software you install. It’s a service you trust.
We build, optimize, and continuously evolve your system so it grows smarter over time and perfectly mirrors your brand voice. How it works:
Custom Knowledge Base: Built from your services, tone, and messaging
Hybrid AI + Human Model: AI handles speed; humans handle nuance
Smart Chat Routing: Every conversation is summarized and sent to your inbox in seconds
Continuous Optimization: We analyze chats monthly to refine accuracy and tone
Your website should work as hard as you do — welcoming every visitor, answering every question, and capturing every opportunity. ConciergeIQ makes that happen 24/7.
By transforming your website into a real-time concierge, you deliver luxury-level service around the clock without lifting a finger. Every chat feels on-brand, every lead is captured instantly, and your team stays focused on what they do best: delivering world-class projects.
Never miss a qualified lead or urgent service request while your team’s in the field or offline.
Every conversation is summarized and sent instantly to your inbox, so you respond faster and close sooner.
Visitors engage with natural, accurate, and on-brand responses that reflect your service excellence.
We handle everything from setup and maintenance to updates and optimization, so your team doesn’t have to.
Your clients expect sophistication. ConciergeIQ ensures your digital interactions match the high standards you uphold in person.
Book My ConciergeIQ Consultation
Most chatbots are built for everyone…which means they’re built for no one. They scrape your site for content, misinterpret questions, and deliver robotic replies that make your brand look impersonal and leave visitors feeling frustrated.
ConciergeIQ is built differently. It’s a purpose-built, managed platform that blends AI efficiency with human intelligence and empathy, specifically for technology integrators serving luxury clients.
See the ConciergeIQ Difference
Auto-scraped website content that’s often inaccurate, incomplete, or off-brand
Custom-built knowledge base that mirrors your voice, services, and expertise
Static and unmanaged
Continuously refined by One Firefly for accuracy, tone, and brand alignment
100% AI — robotic, impersonal, and error-prone
AI + human hybrid — instant, accurate, and empathetic
Heavy DIY lift
Fully managed, turnkey service — we handle everything
Whether it’s a curious prospect, a returning client, or a casual visitor, ConciergeIQ ensures every interaction moves your business forward without adding to your team’s workload.
Each journey below shows how our hybrid concierge model turns routine chats into real results.
ConciergeIQ isn’t a cost; it’s a growth multiplier. Capturing just one high-value project can more than cover your annual investment. From that point on, it keeps working for you 24/7, driving new opportunities and enhancing your client experience.
Since 2016, One Firefly has helped luxury integrators capture more opportunities from website traffic through Lead Concierge, our innovative live chat service for the AV industry. ConciergeIQ builds on that legacy, combining proven human expertise with next-generation AI to deliver exceptional service.
Ryan Lyeth, Lavish Automation
“Overall, I liked that if I asked the right question and it understood, it would give me a direct link on the website. Sometimes people don’t really want to chat but are just having trouble navigating, so being able to ask, ‘Do you have Ketra products?’ and get, ‘Oh, yeah, we have it. Here’s our page,’ is really helpful. Even if they don’t continue chatting, they have the link and can say, ‘Oh yeah, cool, here’s the Ketra stuff.’”
Jeff Whedbee, Domes AV
“It was impressive. I was particularly impressed with the speed of the responses. There was little to no lag time, which I find incredibly annoying with live chat. I was also impressed with the responses it provided. I asked about shades for a sunroom, then about light fixtures.”
Getting started is simple, and fully managed from start to finish. Our team handles the heavy lifting so you can stay focused on running your business.
Book My ConciergeIQ Consultation
ConciergeIQ doesn’t stand alone; it’s designed to integrate with your entire One Firefly digital ecosystem. Together, your website, SEO, and reputation management efforts create a continuous growth engine that attracts, engages, and converts high-value clients.
With ConciergeIQ running 24/7 as your front-line concierge, your other marketing investments work harder — and deliver stronger results.
Discover the Full One Firefly Ecosystem
Your website is already attracting visitors. ConciergeIQ makes sure you never lose another one.
Schedule a quick consultation with our team and we’ll show you how ConciergeIQ can turn your website into a 24/7 extension of your team that reflects the same premium experience your clients expect from you.
Most chatbots rely only on AI or scraped website content, which often leads to inaccurate or robotic responses. ConciergeIQ combines proprietary AI with trained human experts and a custom knowledge base built for your business, so every response is fast, accurate, and on-brand.
Our team manages everything. ConciergeIQ is a fully managed service, meaning we handle setup, updates, optimization, and quality control. You’ll receive qualified leads, service requests, and chat summaries directly in your inbox for follow up, without any extra work for your team.
Yes. ConciergeIQ intelligently routes each conversation based on topic and intent. Prospects are qualified and sent to your sales team, while service-related questions are directed to your support team or documented for follow-up, saving you time and improving response speed.
Every ConciergeIQ client gets a custom-built knowledge base that captures your company’s tone, services, and preferred language. That means visitors experience conversations that reflect your unique brand personality.
Most clients go live in just 4–5 weeks. The process includes onboarding, knowledge base creation, and a sandbox testing and refinement period before launch. Once live, we continuously monitor and refine your chat for optimal results.
ConciergeIQ is able to integrate with some CRM systems. If you’re interested, please reach out to our team to discuss your options. Regardless, we’ll set up ConciergeIQ to send leads, requests, and other inquiries directly to your inbox.
You’ll receive qualified, context-rich leads — not just contact forms. Each lead includes a chat summary, name, and key intent details, allowing your team to follow up with precision and speed.
Yes — that’s one of its biggest advantages. The proprietary AI runs 24/7, capturing opportunities and serving clients even when your team is offline. Human agents are available for support and assistance during normal business hours.
For exact pricing details, please reach out to our team. ConciergeIQ is offered as a simple, all-inclusive monthly service. One flat monthly rate covers everything — setup, knowledge base creation, live chat management, AI training, and ongoing optimization. There are no tiers, hidden fees, or limits on chat volume. You get the full ConciergeIQ experience from day one. For a detailed overview of what’s included and how ConciergeIQ fits into your marketing system, our team will walk you through it in a short consultation.
Our concierge team monitors performance, updates your knowledge base, and reviews analytics monthly to ensure the system improves over time. You’ll always have a dedicated point of contact for strategy and updates.
ConciergeIQ is the next evolution of One Firefly’s Lead Concierge service. Both are built to help integrators engage every website visitor with professionalism and excellent service, but ConciergeIQ takes that foundation to the next level with AI-powered intelligence and continuous improvement. Here’s how they differ:
ConciergeIQ was designed for today’s customer expectations: faster, smarter, always on, and always on-brand.
Read more …Services | ConciergeIQ
You power homes, businesses, and entire communities with safe and reliable electrical solutions. From emergency repairs and wiring upgrades to panel installations and code-compliance checks, your expertise keeps the lights on — literally. But attracting new customers and maintaining steady project flow takes more than referrals and word of mouth.
That’s where One Firefly comes in. As a digital marketing agency for electrical contractors, we specialize in helping service-based businesses like yours dominate local searches, earn trust online, and convert web traffic into service calls. With tailored strategies spanning SEO, web design, content marketing, social media, and ads, we deliver measurable results that fuel long-term growth.
Running an electrical contracting business means juggling tight deadlines, permits, inspections, and 24/7 service requests. That leaves little time to manage a comprehensive marketing program. One Firefly builds and executes turnkey campaigns designed to bring you qualified leads, not just clicks.
Our marketing services for electrical contractors include:
Electrical services are high-stakes. Customers demand proven expertise, safety, and reliability before hiring. At One Firefly, we understand this customer journey because we’ve partnered with thousands of service-based businesses for nearly 20 years.
When you choose One Firefly as your partner in online marketing, you get:
We’re more than a vendor — we’re your dedicated marketing partner, committed to growing your brand and pipeline.
Your website is often the first impression for potential clients. A slow-loading, outdated site can cost you business, while a modern, mobile-first site works as your 24/7 sales tool.
Our website design services for electricians and electrical contractors ensure your site is built to convert:
A strong digital foundation ensures every visitor trusts your brand and takes the next step toward becoming a customer.
When someone’s power goes out or needs a wiring upgrade, they turn to Google — fast. If you’re not visible, you’re losing business to competitors.
Our search engine optimization (SEO) services keep your local business front and center:
With One Firefly, SEO becomes a lead engine that drives steady calls and electrical projects year-round.
Electrical work is about safety and compliance — and customers want to hire someone they trust. That’s why we craft content that educates, informs, and establishes authority.
Our content marketing for electrical contractors includes:
Your installs and upgrades are powerful visuals that deserve to be shared. Social media platforms like Facebook, Instagram, and LinkedIn let you showcase your work while building community trust.
Our social media marketing services for electricians deliver:
We turn everyday service calls into compelling stories that keep your business top of mind.
When a homeowner needs emergency service or a property manager needs commercial wiring, they’re searching online and they’ll click the first trusted business they see.
Our digital advertising captures those high-intent searches with:
With our digital ad strategies built for electricians and electrical contractors, you’ll be the name prospects click first when they need help fast.
Your brand should reflect the professionalism of your work. From the trucks your crews drive to the proposals you deliver, consistent branding builds trust and memorability.
Our branding services for electrical contractors include:
Polished branding reduces buyer hesitation and positions you as the trusted choice in your market.
Read more …SEO Electrical Contractors Markets