One Firefly offers a tiered set of packages for digital marketing services, each of which containing a combination of the following services*:
*All services also available a la carte. Many of the services defined above are components of integrated marketing packages. Contact your sales representative or account manager for current package pricing and details.
In addition to the monthly Digital Marketing Package, clients will also be assigned to an Account Management tier. These tiers designate the appropriate amount of general, consultative communication from his/her Account Manager and respective content teams. Client’s unique goals and needs for their marketing + package size are both considered for tier placement. Tier upgrades are available upon One Firefly recommendation or client request.
Tier 1 Account Management
Qty 1 30 min meeting bi-monthly or quarterly video meeting w/ monthly email and/or phone call check in (i.e. paper meetings) in between
Tier 2 Account Management
Qty 1 30-45 min video meeting every 2 months w/ monthly email and/or phone call check in (i.e. paper meetings) in between; Member of social or writing team can join meeting 1-time quarter (if warranted)
Tier 3 Account Management
Qty 1 60 min video meeting every month. Member of the social or writing team can join meeting every month (if warranted).
Tier 4 Account ManagementSEM clients
Qty 1 60 min video meeting every month. Member of the social, writing or SEM team can join meetings every month (if warranted). Includes social media topic calendar.
Tier 5 Account Management - SEM clients
For some products and services, One Firefly may request the Client’s review and approval of a deliverable. One Firefly will make all reasonable attempts at contacting the Client and ensuring an opportunity for review. However, if the Client does not respond to the request within three business days, One Firefly will progress the deliverable to the next logical step in the campaign. This will be done in the interest of maintaining consistency and timeliness of the Client’s marketing efforts.
Requests for approval may apply (but are not limited) to the following items:
In some cases, content deliverables may require supporting imagery. If the Client is able to provide appropriate project imagery that fit the size and can be logically cropped to the required aspect ratio of the deliverable without compromising the integrity of the image, One Firefly will use that media as a first preference. In the case where the Client is unable to provide imagery that meets the outlined criteria, One Firefly will utilize other media options as outlined below.
3.1 Client Provided Imagery
All images from the Client to be used in content marketing efforts must be a minimum of 1080x1080 pixels. While this resolution is optimal for social media, larger resolution is welcomed and better suited for website usage.
One Firefly has cultivated a large collection of manufacturer-provided images which are available for use to the dealers of those specific brands. If the Client indicates that they are a dealer of a particular brand, One Firefly trusts that to be true and is free of liability of a Client showing manufacturer imagery that is found to be inappropriately used. If a Manufacturer indicates that imagery may be used across any of its dealer sites, then we trust that to be true and One Firefly is free of liability of imagery inappropriately used on dealer’s sites.
One Firefly may also utilize enhanced or extended license stock imagery, which One Firefly has purchased for use on our clients sites and in final One Firefly produced and delivered content. The Client may not use this imagery for other marketing and will need to separately purchase the appropriate image license for that purpose. One Firefly will attempt to provide clients with directions to purchase business-use image licensing upon request.
One Firefly Thought Leader Blogs are available in three different tiers based on the word count and allocated time given to each piece of content. Glow blogs are available in both standard and PRO varieties. PRO packages include additional time with the writer to gather information and feedback, more dedicated time spent researching each of the approved topics and more time allocated to the writer to complete the blog.
The Spark blogs are only available in the standard package while all Blaze blogs will automatically include all Pro package features.
At standard pricing, each blog tier will feature exactly one image. The image is subject to the conditions outlined in section 3: Imagery. If the Client would like additional imagery or video in a blog, additional fees will apply. Only upon acceptance of the updated billing terms will changes be enacted.
For blogs written with a desired outcome of an increase to the website’s search engine optimization performance, One Firefly will follow standard best practices as determined by our product development team. Those practices may include the following:
Headers and subheaders
Internal links directing to other pages of the Client’s website
References to local geographies
A keyphrase that fits the campaign strategy
Imagery alt tags
To achieve optimum SEO results, One Firefly strongly recommends the Client’s website include capabilities for category pages. If the Client wishes to operate outside of this recommended architecture, ranking performance and traffic will almost certainly be significantly reduced. To assist in achieving the highest possible results, in some cases One Firefly will install a Joomla-based blog environment onto the Client’s subdomain. For details and requirements on this install, please reference the below table: Blog Setups by Content Management System (CMS).
Original copy is vital to SEO performance which is why One Firefly blogs will have no more than 30% copy duplicated from other online sources including, but not limited to, existing One Firefly blogs and websites. All blogs will undergo internal audits using Grammarly software to ensure these standards are met.
In cases where the One Firefly team has produced factually accurate content in line with the accepted editorial calendar and client-provided angles, where applicable, rewrites will incur additional fees at a rate of 50% of the standard blog price. Only upon acceptance of the updated billing terms will rewritten production begin.
Table 1: Blog Setup by Content Management System (CMS)
*One Firefly expects poor SEO performance, and is not to be held accountable for SEO performance, if the Client chooses to proceed with native blog content posting.
Email newsletters will feature a predetermined number of blogs produced from the previous production month (up to four blogs featured).
During the campaign launch phase, the Client will have the opportunity to choose two pages from his or her website to consistently feature every month as “spotlights.” The Client may also elect for One Firefly to choose the spotlight content for him or her.
Every 12 months, the Client will have the option to update their spotlight content as a courtesy. Any change to those spotlights following delivery of the first newsletter and outside of this once yearly update may incur an additional cost.
Once One Firefly has sent the draft newsletter to the Client, via email, he or she will have 5 business days to request changes or provide input. In an effort to maintain campaign consistency, if we do not receive feedback within that time frame, the newsletter will be considered approved and accepted, and will be sent to the Client’s contact list.
Each Facebook post will feature one image or video. Clients are encouraged to submit internal images and videos for social media use. These can include photos of project work, internal promotions, or company highlights. Unless otherwise agreed upon, posts will link to pages and blog content within the Client’s web site. If the Client does not have a Facebook page, One Firefly will create one.
The service of Instagram Posts will be activated once the Client has agreed to produce and send original photography and potentially videography to One Firefly on an ongoing monthly basis via Google Drive, a Digital Asset Management (DAM) System, or shared Slack channel. If the Client has purchased Instagram posts, he or she will provide original photography or videography for those posts no later than the week prior they are scheduled for production. If the Client does not have an Instagram page, One Firefly will create one. On each post, One Firefly will also curate 3-5 relevant hashtags.
Linkedin content will be posted on behalf of the business page. Content will include client blog articles, job postings, and company solutions that will link back to the client's website. One Firefly asks that the Client and all appropriate employees share each post from their personal profiles to gain the greatest possible reach. If the Client does not have a Linkedin page, One Firefly will create one.
6.4.1 Topic Calendar: For clients enrolled at AM Tier 4, a social media topic calendar will be provided monthly. This calendar is used to keep the client informed of the coming month’s content for social media.
6.4.2 Review & Approval Calendar: For clients enrolled at AM Tier 5 or PRO Social, a social media review and approval calendar will be provided monthly. This calendar allows the client to not only be informed of upcoming posts for the month, but also approve them ahead of time.
Outside of the AM Tiers 4 & 5, clients do have the option to engage one or the other of these calendars through the purchase of our “PRO” level social media service.
“PRO” Social Media contains the same scope as above as regular social media posts and ads, however also includes:
With Facebook and Instagram Ads, we can help your business build brand awareness, increase traffic to your website, increase your Facebook and/or Instagram audience, and expose your blog content (or other relevant content supplied by you) to your target audience–whether it’s end users or trade referral sources. Facebook and Instagram advertising is one of the most cost-effective paid media options available for technology integrators to expose their brand to potential customers. One Firefly will create copy, select images, and curate targeted audiences based on your specified input and preferences at the time of Onboarding, and will deploy campaigns focused on goals that are important to your business. Ongoing communication during your monthly meeting with your Account Manager will help us to consistently serve you to the best of our ability.
One Firefly will arrange the setup for the necessary elements to run display ad campaigns, including tag implementation (upon receiving access to implement code onto the Client’s relevant website) and ad creation. Targeting Strategy (Awareness, Retargeting, or both) and Creative Asset Strategy (responsive ads vs custom banner sets) will be determined by the purchased scope.
Due to Client from One Firefly:
Adroll Account Setup
Due to One Firefly from Client:
*Note: Display campaigns will be launched using Adroll, unless the client is actively running Google Ad campaigns with One Firefly, in which case we would likely run all Display via Google Ads.
Review Champ is a review management platform that allows clients to send their customers review invitations, track their reviews, curate a stream of positive reviews on their website, and view reports. Review Champ is considered launched/delivered when the Client receives their unique platform link. One Firefly will offer training resources as well as one session of live video training per Client upon request to ensure that all applicable parties are comfortable utilizing the product. Additional training may incur additional cost.
Once the necessary conditions are met, a review stream module consisting of an aggregate rating from the web and displaying the client’s positive reviews will be installed on the client’s site. Those conditions are as follows:
Review stream is added to the footer so it appears "globally". For websites not developed by One Firefly, placement will be dependent on One Firefly web designer discretion or client web master if applicable.
In all cases, Web Designer will match the embed of Review Stream to the website, dependent on limitations of the embed. Upon cancellation, the review stream module will be removed within 30 days. Note: If the library is embedded on a third party website, the client will be responsible for unpublishing the page containing the library.
You may cancel anytime with no contracts or strings attached.
This monthly service includes up to five (5) manufacturer libraries personalized with the client’s logo, website and phone number, plus an in-page streamer to showcase your UI University content. If you’d like additional libraries, they can be added with an additional fee.
Production can begin upon receipt of a transparent-background logo in PNG or EPS format, website URL, and library selections. One of two scenarios will apply for video installation:
The Client will also receive links to library videos for distribution to clients or social media.
Upon cancellation of the service, all UIU video links will be deactivated. Note: If the library is embedded on a third party website, the client will be responsible for unpublishing the page containing the library.
Smart Layouts are industry-specific, customizable, interactive renderings that are embedded on a client’s website. Smart Layouts will reflect the relevant package selections below.
Standard Layout Package:
Custom Layout Package:
All clients must provide One Firefly with all necessary access credentials in order to embed content, including the following:
If the Client has a One Firefly website, these credentials will only need to be provided if the client has changed them. If the Client has a Non-One Firefly website we may require additional access to server or cPanels to complete the work.
Deployment of the Smart Layouts Package will depend upon the Client’s website, as outlined below.
Support for, and Limitations of, the Service include:
Smart layouts rely on a standard web language base and a few file components to work together in the rendering of the layout. Those requirements include the following:
The Smart Layouts page will remain live on the Client’s website as long as the Client continues paying the monthly fee. Upon cancellation of the service, the Smart Layouts module will be deactivated. Note: If the library is embedded on a third party website, the client will be responsible for unpublishing the page containing the library.
The live chat service that engages your website visitors with real-time support and answers to their pressing questions will be enabled on your website per the details below. In addition to a One Firefly-staffed chat service, the Client will also receive after-hours tickets for user form submissions. There are three available tiers of the service.
Upon completion of each chat engagement, your Lead Concierge chat agent will designate the chat interaction as a lead, customer service request, or other request, and complete a corresponding submission form that will be emailed to the client's email contact for that submission form type (defined during onboarding). Clients will also receive a monthly report with the number of chats, leads, and service requests.
Clients may request the following number of revisions, dependent on the type of deliverable, without incurring additional cost:
Beyond those limits, additional edits will be billed hourly at the following rates:
Note: Additional discounts may apply.
The following types of revisions will also incur the hourly rate, even if they are within the above listed limits:
In order to successfully launch, timing for each component of a digital marketing package will adhere to the following standards, following the completion of onboarding (client has supplied One Firefly with all requested items to enable us to begin production of requested services)*:
Providing the Client has provided One Firefly with all necessary items to complete production prior to the month’s start, and providing his or her production is not otherwise on hold due to a request or a payment issue, the Client can expect to receive all draft versions of blogs and newsletters no later than 5 days into the following month.
One Firefly will produce and post organic social media content in an evenly-distributed time frame throughout the month. (Example: if a Client has purchased 4 Facebook posts in a month with 4 weeks, One Firefly will post once per week throughout the month.)
Facebook ads that are scheduled to run for a set duration will all begin within the month billed. They may continue to run into the following month depending on planned and agreed upon duration. Before beginning Facebook advertising, One Firefly will require the client to provide credit card information. Per Facebook security best practices, the credit information must come from an employee of the client's business. The client could always be subject to present tax information in the case that Facebook performs a security check during their advertising duration.
In cases where the Client has purchased a new website which is still in development, all services except for Review Champ may be launched after the new website is live. These details will be agreed upon by all parties.
The Client may cancel recurring monthly services at any point with a 30-day written notice. Upon written notice of intent to cancel, a mandatory cancellation survey will be sent to the client to be completed. Client will be officially canceled upon receipt of completed cancellation survey.
If the Client wishes to cancel within the first three months of a digital marketing campaign, there will be a cancellation fee of one month’s service fee. If the Client wishes to cancel within 4-6 months of the campaign’s start, there will be a cancellation fee of 25% of one month’s service fee. “One month’s service fee” will reflect either the campaign’s first month or last month, whichever is greater. If the Client fails to pay the cancellation fee, One Firefly reserves the right to send the invoice to a collections agency.
By using One Firefly products and services, you agree to the most recent version of this Service Level Agreement. When the Service Level Agreement is revised, we will provide email notification regarding updates. Additionally, One Firefly Invoices and Sales Receipts will always include a link to the most up to date Service Level Agreement.
Digital marketing payments are due on the first business day of each month. One Firefly will put forth every effort to collect these payments within the first 3-5 business days of the month. Starting on June 1st, 2022, One Firefly’s payment policy mandates that clients paying credit card or ACH payment will not incur any additional payment processings fees, however, clients paying via check will be subject to a $50/month transaction fee.
One Firefly highly recommends providing credit card or ACH information so that payment may be drafted on the Client’s behalf. However, the Client may also pay themselves - One Firefly’s payment system allows for clients to submit payment via credit card or ACH.
For Clients that choose to process their own payments, those payments must be received no later than the 5th of the month. Should payment be received after the 5th of the month, the Client will be subject to a late fee of 3% of the most recent invoice total.
If 1 month of digital marketing has been invoiced and payment has not been received, One Firefly will pause all marketing services, pending payment in full. However, Client will still be subject to an Account Management fee so long as they are considered an active digital marketing account.
If greater than 2 months of outstanding invoices remain the Client will be considered Inactive and client’s campaign will be considered canceled and thus subject to any early termination fees (if applicable). For any invoice that is outstanding for greater than 90 days, One Firefly reserves the right to take the following actions:
One Firefly strives to provide clear, effective communication such that there is no question as to the financial standing of the Client - it is never the company’s goal to send clients to collections.
Upon cancellation, One Firefly will remove its access to client’s Google Analytics, Google Ads, Email Platforms as well as Website Access accounts. Additionally, One Firefly will remove client access from any and all agency-owned digital marketing platforms (including but not limited to AgencyAnalytics).
Should a client who has elected to cancel services in the past choose to re-engage with One Firefly in the future, a re-engagement fee of $2,000 will be incurred prior to the start of any future campaign activity.