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Service Level Agreement

SEO Management Packages | Last Updated: Sep 9, 2024

This Service-Level Agreement is made by and between you ("Client” or “customer” or “you”) and One Firefly ("Supplier" or “One Firefly”). This SLA is governed by the Legal Terms & Conditions which may be viewed here. Collectively, the SLA and the Legal Terms & Conditions constitute the Agreement between the parties (the “Agreement”). By purchasing the services indicated herein, the Client hereby binds itself to the Agreement.

NOW, THEREFORE, in consideration of the foregoing, and of the terms and conditions and the Service Levels, the Parties hereby agree as follows:

Definition:

SEO Management Packages address the need for a holistic, ongoing approach to Search Engine Optimization. This offering includes three different service tiers inclusive of varying levels of ongoing SEO maintenance, from managing off-site business listings, to on-site content optimizations, to technical SEO compliance and more.

Communication Expectations:

Whenever a client signs up for an SEO management package with One Firefly, they will be assigned a dedicated SEO strategist.

After the completion of your onboarding, every client will undergo a pre-launch strategy call with your SEO strategist. After this call, the internal One Firefly SEO team will undergo an analysis of your website and current digital presence. We will then review these findings with you during a call that will also go over our goals for your initial SEO optimizations and set the expectation for further communication cadences based on the tier the client signed up for. .


Quarterly Communication Expectations for SEO Management Packages

Tier 1: Market Foundation

 - Monthly Activity Summary - Quarterly Performance Report
- Quarterly Video Summary of Campaign Performance (5-10 min)
- Up to 1 hour a quarter of phone or video meetings, including Quarterly Performance Review Meeting (30 min)
- Email communication as warranted

IF AM Managed Account:
- SEO Strategist could join 1 monthly meeting a quarter
Tier 2: Market Leader - Monthly Activity Summary
- Quarterly Performance Report
- Semiannual strategy review session
- Quarterly Video Summary of Campaign Performance (5-10 min)
- Quarterly Performance Review Meeting (60 min)
- Up to 1 additional hour a quarter of phone or video meetings
- Email communication as warranted
- SEO strategist availability to join client-facing Slack channel

IF AM Managed Account:
- SEO Strategist could join monthly meeting as required
Tier 3: Market Authority - Monthly Activity Summary
- Quarterly Performance Report
- Semiannual strategy review session
- Quarterly Video Summary of Campaign Performance (5-15 min)
- Quarterly Performance Review Meeting (60 min)
- Up to 2 additional hours a quarter of phone or video meetings
- Email communication as warranted
- SEO strategist availability to join client-facing Slack channel

IF AM Managed Account:
- SEO Strategist could join monthly meeting as required

Product Scope: SEO Management Packages

One Firefly offers three tiers of SEO Management Packages to address clients’ ongoing Search Engine Optimization needs.

Tier 1: Market Foundation

  • Ongoing optimization and management of Google Business and Bing Places profiles.
  • Price is inclusive of up to two separate offices.
  • Online directory listings management for Business Name, Address, Phone Number and Website consistency across internet
  • Price is inclusive of up to two separate offices.
  • Annual refresh of website page titles, meta descriptions and header tags (if necessary)
  • Internal links strategy development and ongoing maintenance
  • One Firefly will update one (1) page per month with SEO-optimized internal links and anchor text
  • One (1) domain authority-building backlink per month
  • Monthly miscellaneous on-site SEO updates

Tier 2: Market Leader

  • Ongoing optimization and management of Google Business and Bing Places profiles.
  • Price is inclusive of up to four separate offices.
  • Online directory listings management for Business Name, Address, Phone Number and Website consistency across internet
  • Price is inclusive of up to four separate offices.
  • Annual refresh of website page titles, meta descriptions and header tags (if necessary)
  • Internal links strategy development and ongoing maintenance
  • One Firefly will update one (1) page per month with SEO-optimized internal links and anchor text
  • Development of one (1) Ideal Customer Profile per quarter to be used for website copy optimizations and other One Firefly digital marketing efforts.
  • SEO content optimizations of two (2) web pages per month
  • Keyword tracking of 24-50 target search terms per year; keywords to be identified based off business needs, drops in rankings and be implemented via monthly SEO content optimizations.
  • Monthly technical SEO updates and monitoring to ensure compliance with Google best practices and algorithm changes
  • Regularly monitoring and quarterly removal of toxic backlinks
  • Two (2) domain authority-building backlinks per month
  • Monthly miscellaneous on-site SEO updates
  • Semiannual competitor keyword gap analysis and strategy update

Tier 3: Market Authority

  • Ongoing optimization and management of Google Business and Bing Places profiles.
  • Price is inclusive of up to eight separate offices.
  • Online directory listings management for Business Name, Address, Phone Number and Website consistency across internet
  • Price is inclusive of up to eight separate offices.
  • Annual refresh of website page titles, meta descriptions and header tags (if necessary)
  • Internal links strategy development and ongoing maintenance
  • One Firefly will update two (2) pages per month with SEO-optimized internal links and anchor text
  • Development of two (2) Ideal Customer Profiles per quarter to be used for website copy optimizations and other One Firefly digital marketing efforts.
  • SEO content optimizations of four (4) web pages per month
  • Development of one new webpage per month based off client’s SEO growth goals
  • Keyword tracking of 60-90 target search terms per year; keywords to be identified based off business needs or drops in rankings and be implemented via monthly SEO content optimizations and new webpage development.
  • Monthly technical SEO updates and monitoring to ensure compliance with Google best practices and algorithm changes
  • Regularly monitoring and quarterly removal of toxic backlinks
  • Monthly outreach to manufacturers to ensure inclusion of and accuracy of online dealer directory listings.
  • Three (3) domain authority-building backlinks per month
  • One (1) local community backlink per month
  • Monthly miscellaneous on-site SEO updates
  • Semiannual competitor keyword gap analysis and strategy update

Note: If a client has more office locations than the designated allotment for their preferred tier, they can still sign up for that tier. The management of each additional location will be an extra monthly fee.

The One Firefly 360° SEO Audit

Clients that newly enroll in Tiers 2 or 3 of the SEO Management Packages will receive the One Firefly 360° SEO Audit prior to the launch of their services. The cost of this audit is included in your account setup fee, which can be waived with the signing of a 12-month contract.

Clients are also free to purchase the 360° SEO Audit at any time, a-la-carte.

This audit takes a deep-dive into seven key aspects of Search Engine Optimization and evaluates your business’ current presence in the following areas:

1) Current SEO Performance
2) Competitor Analysis
3) On-Page Content
4) Off-Site Business Listings
5) Technical SEO
6) Internal Links
7) Backlink Health

Once this audit is completed, the SEO strategist will share the report with the client and review either on the pre-launch call for new SEO Management clients, or on a separate meeting for those that purchased the audit a-la-carte.

For those that enroll in the SEO Management Packages, the findings on this report will help influence the initial strategy One Firefly deploys to elevate your SEO presence.

Performance Content

with One Firefly is eligible for to enroll in Performance Content. Performance Content is defined as a new monthly webpage optimized specifically for local SEO growth; these, for example, can entail town-specific pages, city-specific solution pages, or city-specific manufacturer pages.

There is no limit to the monthly amount of Performance Content an SEO management client can enroll with. Page strategy will be defined by the SEO strategist based on regular communication and strategy calls with the client. These pages will not be sent for review and approval prior to publication, however, clients will be notified once these pages go live so they can provide One Firefly any relevant feedback and/or edits.

Expectation on Performance Reporting

Please note that One Firefly does not provide monthly SEO performance reporting. This is because Google's algorithms are constantly evolving, which can result in minor daily fluctuations in performance. Additionally, single-month SEO data does not offer meaningful long-term insights that are crucial for guiding strategy.

Instead, One Firefly will provide a monthly activity summary, outlining all completed SEO tasks from the previous month and explaining how each action contributes to your SEO growth. Your SEO strategist will also reach out each month via email, text, or phone to address any questions and share any relevant updates, including minor performance highlights.<(p>

SEO performance will be thoroughly reviewed during your quarterly meeting with the SEO strategist. By analyzing data over a three-month period, we can identify broader trends, evaluate the success of our strategies, and recommend any necessary optimizations.