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Inspire. Educate. Elevate.
Ron Callis brings industry-leading expertise, engaging storytelling, and actionable insights to every stage he’s on. As a dynamic thought leader and educator, he delivers value that resonates with business leaders, AV & CI industry professionals, and marketing experts. Learn why you should invite him to speak at your next event.

Ron Callis brings a unique blend of marketing expertise, engineering discipline, entrepreneurial grit, and real-world business leadership to every stage he’s on. As a dynamic speaker, educator, and innovator, Ron delivers practical insights that resonate with business leaders, AV and CI professionals, and marketing teams alike. He speaks from experience — not theory — helping audiences navigate today’s challenges and tomorrow’s opportunities with actionable strategies and forward-thinking vision.

Inspire. Educate. Elevate.

Ron Callis brings industry-leading expertise, engaging storytelling, and actionable insights to every stage he’s on. As a dynamic thought leader and educator, he delivers value that resonates with business leaders, AV & CI industry professionals, and marketing experts. Learn why you should invite him to speak at your next event.

Ron Callis brings a unique blend of marketing expertise, engineering discipline, entrepreneurial grit, and real-world business leadership to every stage he’s on. As a dynamic speaker, educator, and innovator, Ron delivers practical insights that resonate with business leaders, AV and CI professionals, and marketing teams alike. He speaks from experience — not theory — helping audiences navigate today’s challenges and tomorrow’s opportunities with actionable strategies and forward-thinking vision.

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Meet Ron: Engineer, Entrepreneur, Educator

Ron Callis Jr. is an engineer by training, an entrepreneur by experience, and an insightful educator in the AV and custom integration industry. As the founder and CEO of One Firefly, a five-time Inc. 5000 recognized marketing agency, Ron has spent over 25 years helping build, scale, and innovate businesses that serve the technology and smart home sectors. Throughout his career, he’s worked with thousands of entrepreneurs to bring real-world marketing and growth solutions to the custom integration channel. 

After earning his Mechanical Engineering degree from Virginia Tech, Ron started his career in sales and technical leadership roles at Lutron and Crestron, gaining firsthand knowledge of the challenges and opportunities faced by integrators. He launched his first business, Firefly Design Group, in 2007, providing system design & documentation services to industry clients. After learning from early entrepreneurial missteps, in 2016 Ron strategically pivoted Firefly Design Group into what is now One Firefly: the CI industry’s premier marketing and business growth partner. Today, Ron leads a decentralized team of 80+ professionals across six countries under the EOS Traction framework, focused on innovation, AI integration, and client success.

Ron’s leadership extends beyond business growth. As a lifelong learner and teacher at heart, he’s trained thousands in person through CEDIA and buying group events, led hundreds of educational webinars, hosted over 300 episodes of the Automation Unplugged podcast, and regularly delivers keynotes, panels, and educational sessions for leading industry associations and events like CEDIA Expo, Lightapalooza, HTSA, Azione Unlimited, and ProSource. He previously served on the Azione Advisory Board and was honored as a CE Pro Master in 2021 for his contributions to the custom integration industry. Ron currently serves on the CEDIA Foundation Board, advancing industry innovation through workforce development initiatives.

What sets Ron apart is his ability to blend real-world business lessons — both the successes and the failures — with forward-looking strategies for growth, technology adoption, and brand-building. He speaks from experience, not theory, offering practical insights earned through decades of navigating the highs and lows of entrepreneurship.

Based in Tamarac, Florida, Ron shares life with his wife, Danielle, their son, Max, and their two dogs, Charlotte and Piper. Outside of work, he mentors future innovators through FIRST Robotics and Science Olympiad, continuing his passion for guiding the next generation of leaders.

Ron Callis

Primary Audiences

Ron delivers tailored insights to two key audiences: AV & custom integration professionals and marketing & business leaders. His sessions are packed with real-world stories and practical application strategies to help businesses grow.

AV & Technology Industry Professionals

  • AV & Custom Integration Professionals — Business owners, integrators, and industry leaders looking for strategies to scale and succeed.
  • Buying Groups & Associations — Industry organizations seeking expert-led education to empower their members with growth insights.
  • Technology Manufacturers, Distributors, & Reps — Companies looking to enhance CI dealer success through marketing and business development education.

Marketing & Business Leaders

  • Marketing Executives & Teams — Professionals looking for industry trends, tools, and best practices to drive success.
  • Business Owners & Entrepreneurs — Leaders of small to medium-sized businesses seeking practical strategies to grow, stand out, and attract the right customers.
  • Industry Groups & Associations — Organizations looking to educate their members on best practices in marketing, branding, and business development.

    Key Topics & Areas of Expertise

    Ron’s sessions deliver concrete strategies and actionable insights designed to help businesses grow, innovate, and stay competitive in a rapidly evolving world.

    Marketing & Branding

    • Building growth-driven marketing strategies tailored to technology businesses
    • Maximizing visibility through web design, branding, SEO, and online reputation management
    • Leveraging content, social media, and paid media to drive measurable results

    Business Developments & Growth

    • Hiring, building, and retaining top-performing teams in a competitive labor market
    • Scaling operations while maintaining quality and brand integrity
    • Cultivating strategic partnerships to drive new growth opportunities

    Innovation, AI, & the Future of Work

    • Real-world applications of AI across marketing, operations, and service delivery
    • Preparing businesses for technology disruption and market shifts
    • Turning innovation into a competitive advantage — not just a buzzword

    Entrepreneurship & Leadership Lessons

    • Hard-won lessons from building, pivoting, and scaling a business
    • Systems thinking and operational frameworks (EOS Traction, Change Management, Growth Mindset)
    • Leading with resilience, purpose, and a future-focused mindset
      Each presentation is packed with practical takeaways, real-world examples, and frameworks attendees can apply immediately to their business or career.

      Appearances: How Ron Can Elevate Your Event

      Whether delivering a keynote, leading a panel, or educating industry professionals, Ron brings deep expertise, engaging storytelling, and actionable insights to every stage. His dynamic presence makes him a top choice for conferences, trade shows, podcasts, and training sessions.

      Speaker

      Ron delivers engaging, insight-driven sessions that help technology business leaders grow and innovate. His expertise in digital marketing, business strategy, and the AV industry makes him a sought-after speaker at industry events.

      Panelist

      As an AV industry expert and marketing thought leader, Ron offers sharp insights on market trends, business strategy, and innovation, making him a strong addition to any panel.

      Panel Facilitator

      An experienced moderator, Ron leads dynamic discussions by guiding conversations, asking the right questions, and keeping audiences engaged while ensuring panelists shine.

      Trainer/Educator

      Ron is passionate about helping industry professionals sharpen their skills and grow their businesses. He’s led educational sessions at CEDIA Expo, Lightapalooza, and major buying group conferences, breaking down complex topics into clear, actionable strategies.

      Podcast Guest

      With energy and expertise, Ron delivers valuable insights on marketing, business growth, and the AV industry, making him a compelling guest for industry, marketing, and business leadership podcasts.

      Keynote Address

      Ron’s keynotes inspire and challenge audiences to rethink business growth, innovation, and marketing. His presentations deliver real-world insights and actionable takeaways tailored to industry professionals and business leaders.

      Webinar Host & Guest

      Ron delivers engaging, value-packed webinars that educate and inspire. Whether hosting or as a featured guest, he provides actionable insights on marketing, business growth, and market trends, keeping virtual audiences engaged and informed.

      See for Yourself: Past Appearances

      Ron’s presentations are designed to provide concrete growth strategies and actionable insights, not fluff — whether you're in the AV industry or a marketing professional looking to sharpen your skills.
      Thought Leadership Article
      Authority Magazine: Navigating the Remote Workforce
      Authority Magazine interviews Ron on strategies for growing a geographically dispersed organization.
      Read Here
      Thought Leadership Article
      Authority Magazine: The Power of Digital Marketing
      Authority Magazine interviews Ron on how to effectively leverage the power of digital marketing, PPC, & email to dramatically increase sales.
      Read Here
      Podcast
      Stan Ventures: SEO on Air
      Aaron Basil interviews Ron about his journey with One Firefly, how SEO is changing due to AI, and the importance of custom-focused marketing strategies.
      Listen Here
      Podcast
      Lighting for Profits
      Ron and host Ryan Lee dive into the importance of marketing during slow and busy times, and strategies for landscape lighting companies to elevate their branding and sales.
      Listen Here
      Podcast
      Deep Specialization with Corey Quinn
      Corey Quinn interviews Ron about strategies for scaling a team through focused vertical specialization & team development.
      Listen Here
      Podcast
      The Prism of Perspective
      Host John Geraghty chats with Ron about his personal and professional journey, and how imagination, communication, and high standards have shaped his approach to leadership.
      Listen Here
      Podcast
      Social Media Marketing with Michael Stelzner
      Mike Stelzner, CEO of Social Media Examiner, interviews Ron about insights for adopting AI inside your business.
      Listen Here
      Podcast
      Marketing Agency Show
      Ron and host Brooke Sellas discuss tips for using AI for content ideation and creation, and advice for training teams to use AI tools.
      Listen Here
      Podcast
      Second Bite Podcast
      Host Todd Taskey interviews Ron about crucial considerations for market growth and accelerating growth and value for acquisition opportunities.
      Listen Here
      Podcast
      Zero to 5000
      Host Mitchell McClure and Ron discuss developing resilience in the face of pain, the importance of embracing feedback, and the recurring theme of niching down to achieve focus & success.
      Listen Here
      Podcast
      Home Tech Talk
      Ron dives deep with hosts Aidan Pyper & Jake Fuller about One Firefly and marketing specialization in the CI space.
      Listen Here
      Each session is packed with actionable takeaways, real-world examples, and strategies tailored to your needs.

      What Industry Leaders are Saying

      Ron leaves a lasting impact. Hear from AV leaders, panelists, and attendees who have experienced his engaging and informative sessions firsthand.
      "We have now worked with One Firefly for several years and this company really understands the needs of the Electronic Integration world. ...They create beautiful websites, are well versed in the latest trends and equipment in order to produce excellent blogs and email blasts, create marketing links between integrators and their suppliers, etc. They are responsive to our ever-changing industry and support our firm with excellent support staff, writers, media experts, etc. Great Company to deal with!"
      Christian Lawrence, Owner
      Audio Video Excellence
      Scottsdale, AZ

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