With Thanksgiving right around the corner, we at One Firefly are gearing up for the holidays with one of our favorite topics: stuffing. But it’s not the delicious side dish you’re going to eat with turkey, mashed potatoes, and gravy. This type of stuffing can lead to big trouble for you and your business.  Getting a brand-new website up and running for the first time is exciting. You expect traffic and leads to come rushing in and business to be booming. But as you may already know, there is more to it than that. 

The world of web technology is buzzing over an exciting transition into the latest version of a common programming language. PHP (or Hypertext Preprocessor) is one of the most prevalent server-side scripting languages used across the web. In short, it allows developers to “call” a server in order to create dynamic components on a web page. If you have a One Firefly site, PHP is a major ingredient of it’s build.

Genuine quality and customer service are values that many customers seek out before they make a purchase. The challenge, though, is that plenty of businesses say they offer a great experience, while far fewer deliver on that promise. How is a smart, sophisticated consumer to tell the difference between those two types of companies? They trust other people who have purchased from those businesses in the past, which is why online reviews are an increasingly important factor in how consumers’ purchase habits.