Expert, industry-savvy marketers are the best way to promote your business. Are you confident in your marketing strategy? Marketing is essential now more than ever, and expanding your plan can help you to grow your business. It can be challenging to develop a solid marketing game plan while also maintaining the day-to-day operations of your business. A marketing agency takes the responsibility of promoting your business off your shoulders. A team of expert marketers will evaluate your business and help you to come up with an overall strategy. Read our latest blog to learn why you should trust your marketing to the professionals.

Reach People Where They Are, From Attraction to Purchase. According to Hubspot’s Content Marketing Certification course, there are four specific steps within every customer’s journey, from a marketer’s perspective — Attract, Convert, Close and Delight, usually pictured as a funnel.  Many bloggers don’t stop to consider where their target audience might land on this path, and this oversight greatly diminishes their marketing efforts. When you market without the buyer’s journey in mind, you’re essentially making assumptions about what this individual wants to hear instead of exploring what they need and speaking their language.  How can you turn this common marketing oversight around and start writing more targeted content? Let’s explore steps within the marketing funnel and what your customers might look for at each stage.

Do You Suddenly Find Yourself Working from Home? Let Us Help You Ease the Transition. In 2020, many employers find themselves quickly shifting the majority of their workforce to the online realm in order to maintain social distancing — keeping staff and clients at least 6 feet apart in the interest of public health. There may be a few bumps along the way with this quick shift to working from home, but luckily there are many companies before yours that have made the switch and you can glean helpful tips from them, so you don’t have to make the same blunders.At One Firefly, we’ve run a virtual-based team for the last five years with employees distributed in Mexico and across the U.S. During that time, we’ve tried a variety of tools, and we’ve come to a few standards that work exceptionally for us. In this blog we’ll share some of our favorite remote working tips, and we hope they help ease the transition to remote work for yourself and your organization.