One Firefly Delivers Custom Google Ads Campaigns To Help Increase Both Conversions And Revenue For Your Technology Contracting Business.
One Firefly is the leading marketing agency catering to technology professionals in the custom integration, security and solar energy markets. Our approach is to design integrated marketing systems comprised of the best and most effective techniques that enable our clients to achieve growth goals regardless of their size or online stature. Ongoing account management ensures that the correct balance of methodologies are deployed as required to achieve desired outcomes.
Leverage the power of Google advertising to draw in site traffic from targeted markets, increase brand awareness and generate leads. Only pay for the clicks on your ads regardless of how many consumers see them. Campaign optimization over time results in higher conversion rates and better ROI.
More than 2.5 billion people use Facebook every month to connect with friends, family and brands. Find your customers by placing your specific message or call to action in front of targeted audiences. Increased spends result in larger potential audiences and an increase in the potential your ad will be seen and clicked by potential customers.
Search Engine Optimization (SEO) is the process of getting “free” listings on search engines such as Google and Bing. The traffic generated to your website is likely the highest quality and the most likely to engage your services, but is also the hardest and takes the longest to create. Strategies such as site growth and blogging are the most effective in generating results.
Leverage the power of Google advertising to draw in site traffic from targeted markets, increase brand awareness and generate leads. Only pay for the clicks on your ads regardless of how many consumers see them. Campaign optimization over time results in higher conversion rates and better ROI.
More than 2.5 billion people use Facebook every month to connect with friends, family and brands. Find your customers by placing your specific message or call to action in front of targeted audiences. Increased spends result in larger potential audiences and an increase in the potential your ad will be seen and clicked by potential customers.
Search Engine Optimization (SEO) is the process of getting “free” listings on search engines such as Google and Bing. The traffic generated to your website is likely the highest quality and the most likely to engage your services, but is also the hardest and takes the longest to create. Strategies such as site growth and blogging are the most effective in generating results.
A powerful integrated marketing system that's focused around the long-term growth of your business is an investment in a rock-solid online presence that increases your performance across all channels, overwhelms your competitors and keeps your brand top-of-mind.
Leverage the power of Google advertising to draw in site traffic from targeted markets, increase brand awareness and generate leads. Only pay for the clicks on your ads regardless of how many consumers see them. Campaign optimization over time results in higher conversion rates and better ROI.
More than 2.5 billion people use Facebook every month to connect with friends, family and brands. Find your customers by placing your specific message or call to action in front of targeted audiences. Increased spends result in larger potential audiences and an increase in the potential your ad will be seen and clicked by potential customers.
Search Engine Optimization (SEO) is the process of getting “free” listings on search engines such as Google and Bing. The traffic generated to your website is likely the highest quality and the most likely to engage your services, but is also the hardest and takes the longest to create. Strategies such as site growth and blogging are the most effective in generating results.
Social platforms such as Facebook, Instagram and LinkedIn are great places to share and engage with your clients, friends and industry peers. Some of the content should link back to your corporate website where followers can read your blogs or visit your onsite page content. Organic growth is often slow due to that nature of the social platform share algorithm.
Leverage the power of Google advertising to draw in site traffic from targeted markets, increase brand awareness and generate leads. Only pay for the clicks on your ads regardless of how many consumers see them. Campaign optimization over time results in higher conversion rates and better ROI.
More than 2.5 billion people use Facebook every month to connect with friends, family and brands. Find your customers by placing your specific message or call to action in front of targeted audiences. Increased spends result in larger potential audiences and an increase in the potential your ad will be seen and clicked by potential customers.
Search Engine Optimization (SEO) is the process of getting “free” listings on search engines such as Google and Bing. The traffic generated to your website is likely the highest quality and the most likely to engage your services, but is also the hardest and takes the longest to create. Strategies such as site growth and blogging are the most effective in generating results.
Social platforms such as Facebook, Instagram and LinkedIn are great places to share and engage with your clients, friends and industry peers. Some of the content should link back to your corporate website where followers can read your blogs or visit your onsite page content. Organic growth is often slow due to that nature of the social platform share algorithm.
Campaigns are designed to focus on key areas of growth for your business. Whether this is increasing revenue for core service offerings or reaching into markets with new in-house capabilities, we'll design the precise balance of ad topics that meet your growth objectives.
Campaigns are designed to focus on key areas of growth for your business. Whether this is increasing revenue for core service offerings or reaching into markets with new in-house capabilities, we'll design the precise balance of ad topics that meet your growth objectives.
Monthly SEM Performance Reports will be sent to clients and reviewed live during monthly account review meetings.
One Firefly staffed live chat service engages website visitors with real-time support and answers to their pressing questions. Our chat agents are trained to identify visitors from your ads and convert them into leads.
One Firefly staffed live chat service engages website visitors with real-time support and answers to their pressing questions. Our chat agents are trained to identify visitors from your ads and convert them into leads.
Generally speaking, SEM is a way to accelerate lead flow and sales activity to your business at a faster rate than traditional organic methods. As with all marketing strategies, SEM campaign performance improves over time. In the Data Collection Phase (first 90 days), we'll learn the most about the campaign's effectiveness by meticulously monitoring performance metrics, fine-tuning strategies, and routinely looking for opportunities to improve outcomes. Ongoing optimization continues through the life of the campaign, ensuring your ads are always tuned for the best possible performance.
It depends on a number of factors. There are strategies that have the potential to make a more immediate impact on site traffic and lead generation. These strategies include SEM, social advertising, display ads and email marketing. Activating these strategies with a larger percentage of your budget should be done if you need more immediate results and are less focused on your marketing investment having a lasting impact on your online presence. Alternatively, web development, blogging and social platform growth are marketing strategies that will take longer to deliver a return on investment, but will generate benefits to your online presence long after the financial investment has been made. In most cases a balance of paid strategies and SEO focused strategies will be best and should be throttled based on the short term and long term goals for your business.
It is possible to spend too little and thus not realize a return on investment for your marketing dollars. A smaller budget means your Ads will be shown to few people and there will be less data for our team to use for the ongoing optimization of your campaign. We recommend starting your Google Ads campaign with a minimum of $1,000/campaign. Ad spends should be increased once the campaign is converting leads at an acceptable cost/lead.
Both Facebook Advertising and Google Ads have Campaigns. However, the audiences on these platforms are quite different, so campaigns on each platform have a different role. It's the difference between what do I need right now vs what is the focus of my business for the coming year.
Facebook's campaigns are typically designed for short-term to medium-term objectives (get more likes, promote a new showroom opening, drive traffic to your website, etc.). These campaigns can change regularly throughout the calendar year. Generally speaking, these short-term objectives can work with smaller budgets as you pivot from one campaign to the next.
With Google Ads, campaigns are centered around a focus of your business growth, and could be summed up in a simple question: "where do you want to grow your business in the next 12 months?" If the answer is "I want more Security business" then that becomes a driving force behind the campaign and the underlying ads. And while campaigns will generate performance more quickly than organic strategies, the ongoing testing and measuring happens over time to optimize the performance. So unlike Facebook campaigns promoting a short-term objective, your Google Ads campaigns change less frequently. Unless there are fundamental changes to your business, these campaigns are set to achieve long-term objectives.
5.) If I’ve never done Google Ads, is now the time to start?
It depends. What are the immediate needs for your business in terms of lead generation? What is the status of your marketing? What is the status of your website? We recommend that you meet with a member of our team for an initial discovery meeting so that we can evaluate the status of your business needs and marketing situation. Giving you an answer without knowing all of the facts would be like you going to your doctor and asking for a prescription before he knows what is ailing you. Once we have conducted a full diagnostic and fully understand your goals, we will be in a better position to make recommendations including possibly launching a Google Ads campaign.
The SEM management fee covers the time One Firefly will invest in the ongoing management and optimization of your Google Ads campaigns. You can expect that your campaigns will be actively managed, optimized and reported back to you at least monthly.
One Firefly will work with you to understand how your existing Google Ad account is being managed, if ownership can be transferred to you (if needed), and assist in any of the transition activities where needed.
The math is straightforward. Take the revenue generated from the SEM campaign over time, minus the expense to run the campaign (your Google Ad spend + One Firefly management fees) over the same period.
Revenue - Costs = ROI
Ultimately, the impact on your bottom line will need to consider additional factors, such as your labor costs and expenses (COGS) or average profitability on projects.
We've simplified the process of calculating your business's ROI with our ROI Calculator. Give it a shot. It will only take a minute, and it will give you a better idea of how SEM could benefit your bottom line.
Try Our ROI Calculator To Estimate Your Cost and ROI
SEM, or Search Engine Marketing, refers to paying a search engine like Google to show ads to interested searchers. By designing strategic ad campaigns around business growth goals, SEM can be highly effective in driving new, well-qualified traffic to a website.
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Headquarters:
One Firefly, LLC
1750 N. University Dr. Suite 229
Coral Springs, FL 33071
fax: 866.497.9240
phone: 954.921.2393
"...They took the time to get to know the company to execute a strategy that was personal, that was for us...."
JW Anderson
President | The Integrated Home
Headquarters:
One Firefly, LLC
5400 S University Dr #215B
Davie, Florida 33328
fax: 866.497.9240
toll free: 877.334.1144