Are customers turning you down? Whether customers are finding you online or through referral, what they see when they land on your website speaks volumes. Human connections are essential here. Consider the theory; if two people have chemistry (as they say), the attraction is known in seconds. Interestingly enough, the same principals apply to your customers; if they aren't interested within seconds of hitting your website, they're on to the next. It's a bit heartbreaking truly, yes? Indeed, it is. The great news is, it doesn't have to be that way. Start with a simple solution - make an excellent first impression online. The harder question is, how. How do technology professionals stand out online? How do they stay relevant? How do they establish credibility and worthiness? In part two of this article series, we interview a team of Web Design Professionals to get their inside take on online presence for technology professionals. We'll explore everything from how long it takes to build a website, to revealing answers from routine questions small business owners have about marketing and growth strategies. Let's get started.

SEE ALSO: Working With A Marketing Agency: Interview Part 1

Small businesses are continually weighing crucial decisions that will impact their operations, finances, and reputation in the marketplace. Do they need more Sales personnel, do their technicians need better training, do they need to improve their accounting systems? Arguably, one of the more critical decisions for any small business owner is whether or not to commit to marketing as part of their growth strategy. In part one of this article series, we interview a team of Digital Marketing Account Managers to get their inside take on marketing for technology professionals. We'll explore everything from exposing common challenges technology professionals face, to revealing answers from routine questions small business owners have about marketing. Let's get started.

SEE ALSO: Working With A Marketing Agency: Interview Part 2 

Key Components That Can Make or Break Any Advertisement Campaign

As the leading platform on social media in the United States, Facebook transformed itself from being a place where we connect with friends and family. Now, Facebook is commonly used to learn about new products, engage with local businesses, and even get daily news.

Being that 68% of Americans use Facebook according to the Pew Research Center, there is an opportunity for business owners, and marketers bring more awareness to their business or product.

Have you ever been scrolling through Facebook or Instagram and come across a brow-raising advertisement that seems to be specifically targeted to you? That's because it is. Based on gender, age, and even interests, Facebook advertisers can bring their content directly in the hands of their specific audience.

But like many things, Facebook ads aren't as easy as it might seem. Many aspects can make or break your advertisement, especially if done with little to no strategy. In this blog, we dive deep into the top questions you should ask yourself to get the most out of your marketing budget with strategic, scroll-stopping content.

READ MORE: When and Why You Should Advertise on Facebook

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