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Search Engine Marketing (SEM)

Capture new leads on your website and provide fast, friendly customer support in real time with a live chat service that’s always staffed by human beings, never bots.

Search Engine Marketing (SEM)

Grow brand awareness and drive high-quality lead generation at a faster rate than organic methods alone with targeted search engine advertising.

Some of the companies utilizing an SEM strategy

Drive Conversions and Revenue With Custom Ad Campaigns

Your prospects are no longer scouring the yellow pages to research companies and find services — they’re on search engines like Google and MSN instead. How do you get them to find your business and trust you as a credible source when they’re seeking answers and solutions? Paid search engine marketing (SEM) can help you gain top-of-page visibility on search engine results pages at precisely the right time — when consumers have queries related to your products and services. At One Firefly, you’ll have a dedicated account manager and a team of SEM experts to create advertising campaigns that are designed to deliver measurable ROI and help you meet key growth objectives for your business

Designed to Deliver ROI

Our team deploys several best-practice techniques to increase clicks and conversions on your ads and track the measurable ROI you are getting for your spend.
Competitive keyword analysis to better position your ad campaigns over local competitors
Strategic targeting which displays ads to a high-value audience based on demographics, online behaviors, and intent
Landing page optimizations to convert interested visitors into qualified leads
Measurable attribution to track leads, conversions, and consumer behavior associated with your campaigns

Long-Term Growth Focus

Where do you want to grow your business in the next 12 months? Your ad campaigns will be designed with specific, targeted advertising focuses and geographic focuses in the key areas where you want to drive growth and earn new customers.
  • Increase revenue for core service offerings
  • Drive awareness and sales for new services
  • Expand into a new market or service location
  • Boost traffic, lead generation, and overall performance across all channels by integrating ads with a content marketing strategy
Slide to better understand our approach to advertising focus and keyword topic selection.

Ongoing Campaign Optimization

Your ad campaigns will receive ongoing evaluation and data analysis to better understand where performance outcomes can be improved to increase exposure, website traffic, and conversions. Our industry knowledge and strategic expertise means the best possible ROI for your campaigns.

You’ll receive Quarterly Recap Reports detailing significant optimizations implemented by our SEM team, notable campaign metrics, and any next steps or recommendations your SEM expert sees fit.

The Importance of Owning Your Account and Data

We want to empower you to know how to protect your rights and your intellectual property as it relates to your brand and marketing. At One Firefly, your Google Ads and Google Analytics accounts belong 100% to you. Learn why full ownership is important.
Marketing Horror Stories: I Was Locked Out Of My Own Google Analytics Account
"We tried to fight them but all of the accounts were under their names and were deleted within a few weeks. In short, we lost weeks of our time and were forced to start a new Google Analytics and Adwords campaigns from scratch"
Read more on our blog
Marketing Horror Stories: I Lost My Google Ads Data
“One day I logged into the account and all our targeting data was gone. We had given all these people access to the account, never thinking that our data would go away.”
Read more on our blog

Advertising Platforms

Search, Discovery, and Display Campaigns

Testimonials

You don’t just have to take our word for it. Hear from other businesses, like you, about what it’s like to work with One Firefly.
"The Google Ads campaign was a complete game-changer for us. Within a couple of months, phones were ringing like never before. After 12 months we get more than 10x ROI on the investment every month! With the OneFirefly industry experience, setup was a breeze. We just specify the solution we want to market and they did all the research and setup. Finally, a marketing strategy that works!"
Matt Cwiokowski, Owner
Avidia
Northbrook, IL
"When we launched our Google Ads campaign with One Firefly, one of the first leads received led to a $130k job and the second to another $110k project. So far, we've seen immediate ROI."
Wade Stephens, VP of Sales
DeVance AV Design, Inc.
Carrollton, TX
“The team at One Firefly has done such a great job for Acadian over the years that it was a no-brainer to make them a critical part of our expansion into a new market. They have helped potential clients easily find us through their expert design and management of our Google advertising strategy."
Jon Hunt
Acadian Home Theater & Automation
Multiple Locations

    Process

    Our process starts with getting to know you, your business needs, and your goals. From there, our team will work with you to design campaigns that align with your objectives and budget, and meet with you regularly to discuss the results and offer expert recommendations for optimizing performance. Here’s what you can expect during the process.

    FAQs

    We know you have questions — and we have the answers. If you don’t see the answer you’re looking for below, please don’t hesitate to contact our team. We’ll be happy to walk you through everything you want to know!
    Will One Firefly create an ad account for me?
    Yes — if you do not have a Google or MSN ad account, we will create one for you as a dedicated sub-account under One Firefly’s Google/MSN Ads Master Agency account. This account will be shared with you with no restrictions to the account access. Ownership of the account can be transferred entirely to you if services are terminated and any remaining balance owed is paid.

    Additionally, you will need to set up Google Analytics to run Google ads. Our team will assist you in setting up your account, and we will request access to analyze traffic data, set up conversion goals, and gain insights around the performance of your campaigns.
    I already have a Google or MSN ad account — will you use that to create my ads?
    No, we will not use your old ad account to run campaigns created and deployed by One Firefly. We will set up an ad account for you under the One Firefly Google/MSN Ads Master Agency account.

    However, we will request access to your old ad account. Our team will leverage historical campaign data to gain valuable insights and better position your new campaigns for optimal performance outcomes. If you do not have access, or ownership, of the old ad account, we ask that you exhaust all attempts, in a timely manner, to gain the necessary access. We will provide “best-effort support” to assist you wherever appropriate.
    Can you explain the monthly spend to me — why is there a management fee?
    Your monthly investment to run SEM ads is broken down into the following:

    Management fee: The SEM management fee covers the time One Firefly will invest in the ongoing management and optimization of your ad campaigns. You can expect that your campaigns will be actively managed, optimized, and reported back to you.

    Ad spend: Ad spend is the amount of budget you are putting into your ad campaigns. This portion of the monthly fee goes directly to Google or MSN.
    How long will it take to get meaningful results?
    Generally speaking, SEM is a way to accelerate lead flow and sales activity to your business at a faster rate than traditional organic methods. As with all marketing strategies, SEM campaign performance improves over time. In the Data Collection Phase (first 90 days), we'll learn the most about the campaign's effectiveness by meticulously monitoring performance metrics, fine-tuning strategies, and routinely looking for opportunities to improve outcomes.

    Ongoing optimization continues every 90 days through the life of the campaign, ensuring your ads are always tuned for the best possible performance.
    How much should I spend on Google and/or MSN ads?
    It is possible to spend too little and thus not realize a return on investment for your marketing dollars. A smaller budget means your ads will be shown to fewer people and there will be less data for our team to use for the ongoing optimization of your campaign. We recommend starting a Google or MSN ads campaign with a minimum of $1,000/campaign. Ad spends should be increased once the campaign is converting leads at an acceptable cost per lead.
    What is the difference between conversions and leads?
    A conversion is when a user/website visitor takes a meaningful action on an ad or website (ad click, form fill, live chat conversation, call). A lead is when a user/website visitor converts and then is qualified as a lead.
    What SEM metrics are important, and how are they related to each other?
    The following are some of the key metrics we look at while analyzing SEM campaigns:

    Ad clicks: Ad clicks are the number of times users clicked on your advertisement. More clicks means more traffic to your landing page or website, and more traffic is good if visitors are converting to high-quality leads.

    Impressions: Impressions are the number of times your ad is shown on a search results page. More impressions means more users are exposed to your brand and message.

    CTR (click through rate): CTR is the number of ad clicks your advertisement receives, divided by the number of times the ad is shown (impressions). A high CTR indicates that your ad and message is highly relevant to users’ search intent.

    Conversions: A conversion is when a user/website visitor takes a meaningful action on an ad or website (ad click, form fill, live chat conversation, call). More conversions means more opportunities for visitors to become high-quality leads.

    Conversion Rate: Conversion rate is the total number of conversions divided by the total number of visitors. A higher conversion rate indicates effective performance in a campaign (if conversions are the goal).
    How do I calculate ROI for a paid search campaign?
    The math for calculating ROI is straightforward. Take the revenue generated from the SEM campaign over time, minus the expense to run the campaign (your Google Ad spend + One Firefly management fees) over the same period.

    Revenue — Costs = ROI

    Ultimately, the impact on your bottom line will need to consider additional factors, such as your labor costs and expenses (COGS) or average profitability on projects.

    I’m Ready To Learn More!

    We’re looking forward to connecting with you. Reach out to our team and schedule a consultation to discuss your goals and marketing needs.

    Reach Out Today