Free Weekly On-Demand Marketing Education Videos for Technology Integrators

5min Marketing Workshops

Each week One Firefly will present an on-demand 5min Marketing Workshop video covering a specific marketing topic for technology integrators. The 5min Marketing Workshop series is designed to help technology integrators expand their marketing knowledge while providing actionable tools and resources to help implement these strategies.

Topic Library

New topic added every Tuesday
 

Topic #13: Social Media 201 for Integrators

Learning Objectives:
  • LinkedIn is a great place to target architects, designers, and builders
  • Focus on publishing relevant content (case studies, industry articles etc) vs “selling”
  • Consider advertising on LinkedIn
  • Publish photos and video on Instagram (focus on publishing content from completed projects)
  • Be sure and utilize hashtags on Instagram
Homework:
  • Develop your strategy for LinkedIn
 

Topic #12: Social Media 101 for Integrators

Learning Objectives:
  • Be great at Facebook, LinkedIn and Instagram first
  • Secondary priorities can be Twitter, Youtube and
  •  Pinterest
  •  Regularly update your Facebook page
  •  Implement advertising on Facebook
  •  Learn about audience targeting
Homework:
  • Define 3 activities that will improve your effectiveness on Facebook
 

Topic #11: 5 Website Must-Haves: Part 4 (#16 - #20)

Learning Objectives:
  • Enable live chat on your website
  • Ensure you have an SSL certificate
  • Use an open source CMS
  • Update your CMS
  • Make sure your site has an XML sitemap
Homework:
  • Determine if your website was built on a CMS and when it was last patched
 

Topic #10: 5 Website Must-Haves: Part 3 (#11 - #15)

Learning Objectives:
  • Showcase your credentials
  • Embed positive reviews on your website
  • Publish client testimonials
  • Feature your showroom (if you have one)
  • Have a blog that features great content
Homework:
  • Type your company name into Google and see what reviews show up
 

Topic #9: 5 Website Must-Haves: Part 2 (#6 - #10)

Learning Objectives:
  • Ensure your website makes it easy for visitors to contact you
  • Have custom imagery on your website
  • Put up an image gallery to organize your imagery in an attractive way
  • Dedicate a page as a ‘Project Gallery’
  • Have videos & video galleries on your site
Homework:
  • Photograph every major project you work on
 

Topic #8: 5 Website Must-Haves: Part 1 (#1 - #5)

Learning Objectives:
  • Learn what makes a website mobile-responsive
  • Know the basics of delivering a great first impression
  • Ensure your local address is included in the header of the site
  • Know the importance of social media
  • Validate the footer information included on your website
Homework:
  • Download ’30 Website Must-Haves’ checklist (provided in access area; request access below...)

Request Access

 

Topic #7: SEO Performance Metrics

Learning Objectives:
  • Ensure you have Google Analytics loaded on your website
  • Look at the number of organic sessions your website has month over month
  • Check out your average session duration & bounce rate
Homework:
  • Download Google Analytics for your mobile phone
 

Topic #6: How to Develop SEO Phrases

Learning Objectives:
  • Know what digital real estate you own
  • Determine how you want to grow
  • Learn about long-tail keyphrases (including topic + geo-tag)
  • Research on trends.google.com
Homework:
  • Create your list of topics and geo-tags and combine to create your SEO target phrases

Request Access

 

Topic #5: The top 3 SEO Ranking Factors

Learning Objectives:
  • Learn the Top 3 Rankings Factors and what influences them
  • Define how you want to show up in search
  • Know how to measure your current SEO performance
Homework:
  • Start tracking your SEO target phrases

Request Access

 

Topic #4: Google Algorithm Updates

Learning Objectives:
  • Understand how and why Google’s search algorithm changes
  • Learn how you can stay relevant in Google search
  • “White Hat” SEO vs. “Black Hat” SEO
Homework:
  • Audit your activity and updates made to your website in the last 2 years

Request Access

 

Topic #3: SEO vs SEM for Integrators

Learning Objectives:
  • Understand the difference between SEO & SEM
  • Learn which strategy is best for your business
  • Know the benefits of each strategy
Homework:
  • Type in a search query and identify organic results vs. paid ads

Request Access

 

Topic #2: SEO Defined

Learning Objectives:
  • Understand what SEO is
  • Know which factors influence SEO performance
  • Learn about the 3 types of search queries
Homework:
  • Define ways you want to be found online. Go to Google & start searching! 

 

Request Access

Topic #1: Online Presence

Learning Objectives:
  • Know your customer’s online journey
  • Understand the various touchpoints a referral may have when searching for your company
Homework:
  • Take inventory of your current online presence

 

Request Access

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954.921.2393     |     Contact Us

 

Headquarters:
One Firefly, LLC
5400 S University Dr #215B
Davie, Florida 33328

fax: 866.497.9240
phone: 954.921.2393

 

"...They took the time to get to know the company to execute a strategy that was personal, that was for us...."

JW Anderson
President   |  The Integrated Home

 

Headquarters:
One Firefly, LLC
5400 S University Dr #215B
Davie, Florida 33328

fax: 866.497.9240
toll free: 877.334.1144

© 2018 One Firefly

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© 2018 One Firefly

Pricacy Policy     | .   Terms .   |     Sitemap     |     Support