Home
Company
About Us
Team
Industries
Careers
Press
Events
Clients
Testimonials
Work
Case Studies
Creative Services
Branding
Website
Content Marketing: CM2.0
SEM (Search Engine Marketing)
Communication
UI University
Lead Concierge
Smart Layouts
Review Champ
RMR Solutions
Parasol Customers
OneVision Customers
Learn
Webinars
Automation Unplugged
5min Marketing Workshops
Blog
Contact Us
Home
Company
About Us
Team
Industries
Careers
Press
Events
Clients
Testimonials
Work
Case Studies
Creative Services
Branding
Website
Content Marketing: CM2.0
SEM (Search Engine Marketing)
Communication
UI University
Lead Concierge
Smart Layouts
Review Champ
RMR Solutions
Parasol Customers
OneVision Customers
Learn
Webinars
Automation Unplugged
5min Marketing Workshops
Blog
Contact Us
Welcome!
Free Weekly On-Demand Marketing Education Videos for Technology Integrators
Browse Topics
Suggest A Topic
Topic Library
New topic added every Tuesday
All
Branding
Google
Marketing
Online
SEO
Social Media
Website
Topic #16: Integrator Marketing Must-Haves Part 2
Learning Objectives:
Ensure your business is registered and has a Google business listing
Have professional, attractive presentation folders
Make sure all of your documentation (including quotes, invoices, schematics) are professionally branded
Have all of your staff wearing uniforms/branded clothing
Have a brochure or professional piece of literature to leave prospects
Homework:
Select a topic above and take action
Topic #15: Integrator Marketing Must-Haves Part 1
Learning Objectives:
Utilize marketing to “share your passion”
You need to have a logo
Ensure you have a beautiful website
Have professional business cards readily available
Vehicle wraps can be an excellent way to brand your company
Make sure your email address domain matches your website
Homework:
Select one of the topics above and define steps to improve
Topic #14: Integrator Branding 101
Learning Objectives:
You should love your logo and be proud to show it to the world
Learn about the 3 types of logos (Font-Based, Logos that illustrate focus, Abstract)
Know the importance of your brand and why it matters
Don’t use clip art
Know what types of file formats you should have
Homework:
Determine if your logo accurately represents who you are today
Topic #13: Social Media 201 for Integrators
Learning Objectives:
LinkedIn is a great place to target architects, designers, and builders
Focus on publishing relevant content (case studies, industry articles etc) vs “selling”
Consider advertising on LinkedIn
Publish photos and video on Instagram (focus on publishing content from completed projects)
Be sure and utilize hashtags on Instagram
Homework:
Develop your strategy for LinkedIn
Topic #12: Social Media 101 for Integrators
Learning Objectives:
Be great at Facebook, LinkedIn and Instagram first
Secondary priorities can be Twitter, Youtube and
Pinterest
Regularly update your Facebook page
Implement advertising on Facebook
Learn about audience targeting
Homework:
Define 3 activities that will improve your effectiveness on Facebook
Topic #11: 5 Website Must-Haves: Part 4 (#16 - #20)
Learning Objectives:
Enable live chat on your website
Ensure you have an SSL certificate
Use an open source CMS
Update your CMS
Make sure your site has an XML sitemap
Homework:
Determine if your website was built on a CMS and when it was last patched
Topic #10: 5 Website Must-Haves: Part 3 (#11 - #15)
Learning Objectives:
Showcase your credentials
Embed positive reviews on your website
Publish client testimonials
Feature your showroom (if you have one)
Have a blog that features great content
Homework:
Type your company name into Google and see what reviews show up
Topic #9: 5 Website Must-Haves: Part 2 (#6 - #10)
Learning Objectives:
Ensure your website makes it easy for visitors to contact you
Have custom imagery on your website
Put up an image gallery to organize your imagery in an attractive way
Dedicate a page as a ‘Project Gallery’
Have videos & video galleries on your site
Homework:
Photograph every major project you work on
Topic #8: 5 Website Must-Haves: Part 1 (#1 - #5)
Learning Objectives:
Learn what makes a website mobile-responsive
Know the basics of delivering a great first impression
Ensure your local address is included in the header of the site
Know the importance of social media
Validate the footer information included on your website
Homework:
Download ’30 Website Must-Haves’ checklist below...
Download Now
Topic #7: SEO Performance Metrics
Learning Objectives:
Ensure you have Google Analytics loaded on your website
Look at the number of organic sessions your website has month over month
Check out your average session duration & bounce rate
Homework:
Download Google Analytics for your mobile phone
Topic #6: How to Develop SEO Phrases
Learning Objectives:
Know what digital real estate you own
Determine how you want to grow
Learn about long-tail keyphrases (including topic + geo-tag)
Research on trends.google.com
Homework:
Create your list of topics and geo-tags and combine to create your SEO target phrases
Topic #5: The top 3 SEO Ranking Factors
Learning Objectives:
Learn the Top 3 Rankings Factors and what influences them
Define how you want to show up in search
Know how to measure your current SEO performance
Homework:
Start tracking your SEO target phrases
Topic #4: Google Algorithm Updates
Learning Objectives:
Understand how and why Google’s search algorithm changes
Learn how you can stay relevant in Google search
“White Hat” SEO vs. “Black Hat” SEO
Homework:
Audit your activity and updates made to your website in the last 2 years
Topic #3: SEO vs SEM for Integrators
Learning Objectives:
Understand the difference between SEO & SEM
Learn which strategy is best for your business
Know the benefits of each strategy
Homework:
Type in a search query and identify organic results vs. paid ads
Topic #2: SEO Defined
Learning Objectives:
Understand what SEO is
Know which factors influence SEO performance
Learn about the 3 types of search queries
Homework:
Define ways you want to be found online. Go to Google & start searching!
Topic #1: Online Presence
Learning Objectives:
Know your customer’s online journey
Understand the various touchpoints a referral may have when searching for your company
Homework:
Take inventory of your current online presence
Resources
Free downloadable resources coming soon...
30 Website Must Haves Checklist
Download
Suggest a Topic
... let us know what you'd like us to cover in a future topic.