Hiring a digital marketing agency can be an excellent idea for a small business looking to increase their brand awareness and customer leads. Choosing which marketing agency to hire is an important decision, so you want to ensure that you ask them all the right questions to feel confident that they can help you achieve your marketing goals. Check out these five questions to ask your marketing agency to determine if they are the right fit for your business!
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1. What are the core capabilities of your agency?
There are many different facets of marketing. Are you looking for an inbound content marketing strategy? Or do you want paid digital ads? Paid search, brochure and collateral copywriting, or graphic design? The list goes on.
Know what kind of digital marketing you are looking to execute and ensure that the marketing agency is experienced in that type. If they provide you a long list of marketing services, try to have them narrow it down to their top three services that they consider themselves the best at.
2. Do you have experience working with businesses in a similar industry?
This query is essential in determining if the agency has had success in working with clients in the same field. If so, then they will already understand your industry and will have proven results that they can show you. You can rest assured that if they can produce results for a similar business, they can likely do the same for you.
3. What is your strategy for managing content writing and marketing campaigns?
This question will give you a feel for the agency’s process and team structure. Do they have a content writer who will be dedicated to writing for your account? Is there a team in place to manage and review the content before it comes to you for review? Will you have a specific account manager? All of these factors will help you determine if the agency has an organized structure in place to manage the ins and outs of your marketing campaign.
4. What is your communication style?
This question is vital in understanding the agency's process for deliverable deadlines, review timelines, communicating with you on feedback, and ensuring that they have time allocated to review campaign results for ongoing optimization. Know what to expect ahead of time by gauging communication style early on.
5. How does your agency measure success?
Understanding how an agency will determine success for your campaign is crucial when deciding to hire them or not. Make sure that they have a clear path to meeting objectives laid out for your campaign, marked by key performance indicators, or KPIs, that are relevant to your marketing goals. Also, make sure that they have a reporting process in place so that you can see the results throughout the campaign’s duration.
If you’re ready to take the next step to create a successful marketing campaign for your brand but don’t have the time to execute marketing goals yourself, One Firefly is here to help. Our dedicated team of content writers and marketing specialists will help your business grow by creating a CM 2.0 Content Marketing Strategy for your brand. Give us a call today at (954) 477 – 8331 or contact us here!