Early testing of Google’s AI Mode—rolled out to users in the U.S. and India in late June 2025—suggests it’s transforming how search results are surfaced. Powered by Gemini 2.5, this mode appears to analyze your question and explore multiple sources a...

What makes some businesses show up everywhere, and others fade into the background? That was the big question explored during a collaborative session at the HTSA 2025 Spring Conference, co-presented by One Firefly and Netsertive. In a packed room of ...

Hiring without a plan is like starting a road trip with no map or destination and hoping for the best. You might get somewhere eventually, but you'll burn time, money, and patience. In Automation Unplugged Episode #299, Sam Hodz, Director of Talent A...

A well-designed website is more than just an online presence—it’s a business growth tool that builds credibility, engages visitors, and drives conversions. Yet, many integrators and technology businesses fall into the trap of treating their website a...

For businesses in the custom integration and AV industry, ranking on the first page of Google can be the difference between a steady stream of leads or being virtually invisible to potential customers. But just how important is your position on Googl...

At One Firefly, we believe in empowering the next generation of innovators by supporting STEM education, teamwork, and hands-on learning. That’s why we are proud to donate $10,000 to the 2025 FIRST Robotics Competition South Florida Regional, an even...

When selling AV and smart home solutions, the conversation revolves around product specs, new technology, and the latest industry innovations. But what if integrators shifted their approach and focused on something more powerful—real-life moments tha...

Picture this: You’ve just installed a cutting-edge home automation system for a client. Everything is wired perfectly, but the system isn’t performing at 100% on day one. The network needs to adapt, the devices need fine-tuning, and the homeowner nee...

Online reviews are often seen as a “nice to have,” but as Katie Frogge, Senior Account Manager & Product Specialist at One Firefly, explains in the latest Automation Unplugged episode, they’re critical to building trust, generating leads, and imp...