The digital landscape is evolving faster than ever, and nowhere is that change more visible than in search. Artificial intelligence has transformed the way information is discovered, presented, and trusted online. What used to be a simple list of lin...
Technology integration business owners can often be characterized as ambitious and idealistic individuals who pursue their vision of success with relentless determination. But soon after the initial rush of creating and maintaining a sustainable busi...
If you’ve been following marketing headlines lately, you’ve probably seen a big question floating around: “Is SEO dead now that AI tools like ChatGPT and Gemini are taking over search?” The short answer? Absolutely not. Practicing SEO arguably is mor...
How participating in manufacturer-backed pages can boost visibility, build trust, and help you convert more leads. What Are Branded Landing Pages? A branded landing page (or co-branded dealer page) is a dedicated web page — typically hosted in the cl...
Early testing of Google’s AI Mode—rolled out to users in the U.S. and India in late June 2025—suggests it’s transforming how search results are surfaced. Powered by Gemini 2.5, this mode appears to analyze your question and explore multiple sources a...
What makes some businesses show up everywhere, and others fade into the background? That was the big question explored during a collaborative session at the HTSA 2025 Spring Conference, co-presented by One Firefly and Netsertive. In a packed room of ...
Hiring without a plan is like starting a road trip with no map or destination and hoping for the best. You might get somewhere eventually, but you'll burn time, money, and patience. In Automation Unplugged Episode #299, Sam Hodz, Director of Talent A...
A well-designed website is more than just an online presence—it’s a business growth tool that builds credibility, engages visitors, and drives conversions. Yet, many integrators and technology businesses fall into the trap of treating their website a...
For businesses in the custom integration and AV industry, ranking on the first page of Google can be the difference between a steady stream of leads or being virtually invisible to potential customers. But just how important is your position on Googl...