When selling AV and smart home solutions, the conversation revolves around product specs, new technology, and the latest industry innovations. But what if integrators shifted their approach and focused on something more powerful—real-life moments tha...

Picture this: You’ve just installed a cutting-edge home automation system for a client. Everything is wired perfectly, but the system isn’t performing at 100% on day one. The network needs to adapt, the devices need fine-tuning, and the homeowner nee...

Online reviews are often seen as a “nice to have,” but as Katie Frogge, Senior Account Manager & Product Specialist at One Firefly, explains in the latest Automation Unplugged episode, they’re critical to building trust, generating leads, and imp...

SEO (Search Engine Optimization) can feel like an intimidating concept for many integrators, but as Jordan Littman, SEO Lead at One Firefly, shares in the latest Automation Unplugged episode, it’s a critical tool for growing your online visibility an...

While live chat is often celebrated for its prowess in boosting sales, its impact on customer service is equally transformative. You’re likely familiar with the primary function of live chat—engaging directly with website visitors in real time. Howev...

As digital landscapes become increasingly competitive, distinguishing your brand from the crowd is more crucial than ever. Google and Facebook ads offer potent solutions for businesses aiming to survive and thrive in this dynamic environment. At One ...

As digital marketing evolves, one question frequently arises: “Is email marketing still important?” Absolutely. Despite the proliferation of new communication platforms, email marketing is a vital strategy for reaching and engaging your target audien...

SEO success hinges on multiple strategic elements known as the four pillars of SEO: local SEO, on-site SEO, off-site SEO, and technical SEO. Each pillar serves a unique function in improving your website's search engine rankings and visibility. While...

For many technology professionals, email marketing often feels like sending messages into a void, hoping they connect with potential customers. Yet, this view overlooks the strategic depth of successful email marketing, far from a random toss of digi...