How participating in manufacturer-backed pages can boost visibility, build trust, and help you convert more leads.

What Are Branded Landing Pages?

A branded landing page (or co-branded dealer page) is a dedicated web page — typically hosted in the cloud or as a subpage on a dealer’s website — that integrates the dealer’s business identity with a manufacturer’s branding, messaging, and imagery.

Think of it as a focused, polished digital storefront: "As your local [Brand X] dealer, here’s how we deliver this technology to your home."

Often developed through manufacturer programs, these pages are designed to educate, build trust, and direct prospective clients to take action. And in many cases, they come at no cost to the dealer.

Why Branded Pages Matter — Key Benefits for Dealers

1. Instant Credibility & Trust

Pairing your local business with a nationally recognized brand builds confidence. The co-branding signals to potential clients that you’re a trusted and approved dealer, not just a random installer.

• Co-branded landing pages can increase conversion rates by 25% to 65% over standard pages (Commission Factory)

• Consumers are more likely to click and convert when they trust the promoted brand

In the AV and custom integration world, where trust and reputation are everything, brand alignment can make a major difference.

2. Better Lead Generation & Conversion

Unlike general website pages, a branded landing page is built for focus and conversion.

• The average conversion rate for a landing page is 6.6%, and optimized pages perform even better (Hostinger)

• Including videos on landing pages can increase conversions by up to 86% (Sender.net)

By presenting compelling content from the manufacturer in a localized, trusted format, dealers can educate clients and collect high-quality leads in one step.

3. Consistent Messaging With Less Effort

Branded pages typically come with professionally written copy and high-end imagery straight from the source. That means you don’t have to spend hours creating content or tracking down specs — it’s already approved and ready to use.

This ensures your messaging is up-to-date, on-brand, and free of errors.

4. Easy to Track Performance

When a lead comes through a specific brand page, you know exactly what product line or campaign brought them in. This clarity helps you:

• See what’s working

• Improve targeting

• Justify participation in the program

Many branded pages include built-in lead forms, call tracking, or live chat features to help you capture and follow up with interest more effectively.

5. Boosts Your Manufacturer Relationship

Manufacturers appreciate when their dealer network actively promotes their products in a polished, professional way. Participating in a brand page program:

• Shows your commitment to their product line

• Can lead to more co-marketing support

• May earn you preferred placement, special promotions, or additional resources

It’s a win-win for both sides of the partnership.

6. Low Maintenance, High Impact

Once the page is live, updates are usually simple. Manufacturers often provide seasonal content, promotions, or new assets that can be swapped quickly.

And because the page is narrowly focused, optimizing and improving over time is easier without overhauling your whole website.

Things to Keep in Mind

Not all branded pages are created equal. For the best results:

• Ensure alignment: Your company and the manufacturer should share similar values and audience

• Stay focused: Don’t overload the page with competing messages

• Clarify support: Know who is responsible for updates and performance tracking

When done right, branded pages feel like a natural extension of your site, not a forced ad.

A Smart Strategy That Dealers Can Access Now

Participating in a branded page program doesn’t require a huge time or financial investment. In fact, many dealers already qualify through their manufacturer relationships and just need to opt in.

What you gain:

• Increased visibility and SEO lift

• Stronger brand credibility

• High-quality lead generation

• Access to beautiful, on-brand content

• Reinforced partnerships with the brands you already sell

At One Firefly, We're Proud to Support These Efforts

We work directly with leading manufacturers to develop and maintain co-branded dealer marketing programs. That means:

• You get content and visuals straight from the brand

• Our team handles the page build and optimization

• Your clients see a professional, trustworthy representation of your business and the brands you carry

Dealers can explore current programs here: onefirefly.com/industry-programs/dealers 

Even if you’re not ready to participate, understanding the value of branded pages can help shape your marketing decisions moving forward. They're a simple, proven tool that strengthens your online presence and builds lasting client trust.