Taking the leap into social media for your business can feel like standing on a dock, debating whether the water will hurt when you jump. If you’ve hired anyone to help you (whether that is an internal team member or an agency), then they should hold your hand through the process. But, if you’re going it alone, it can be a scary time! At One Firefly, we still don’t want you to feel like you’re on your own, even if you decide to rock the independent life.
When you start to dip your toe in the water, you might have some questions about navigating platforms. To help out, we have compiled some useful resources below about best practices for getting started on Facebook, Linkedin, and Instagram.
What If I Don’t Have One Of These Accounts Created For My Business?
There's a popular Chinese proverb that says: “The best time to plant a tree was 20 years ago. The second best time is now.” We recommend starting to develop your social media presence as soon as you can. To learn how to create an account, check out the following resources:
Facebook: https://www.facebook.com/business/pages/set-up
Instagram: https://business.instagram.com/getting-started
Linkedin: https://www.linkedin.com/help/linkedin/topics/6227/6228/710
How Do I Post To My Facebook, Instagram, And Linkedin Business Pages?
Each platform provides a quick guide for how to create a post. We’ve compiled these resources below for your convenience.
Facebook: https://www.facebook.com/business/learn/lessons/publishing-your-first-post-on-facebook
Instagram: https://help.instagram.com/442418472487929
Linkedin: https://www.linkedin.com/help/linkedin/answer/434/posting-and-sharing-content-overview?lang=en
*One Firefly Bonus: we recommend sharing to your personal followers on Linkedin once you’ve posted from your business page to increase your reach.
When Is The Best Time To Post On Each Platform?
Sprout Social has a great, data-informed resource for 2020 on the best times to post on a variety of social platforms. Check it out: https://sproutsocial.com/insights/best-times-to-post-on-social-media/
Should I Use Hashtags?
Yes! We recommend that if you’re posting on your own, you add relevant hashtags to all your social media posts. When you’re choosing hashtags, think about what your audience might find useful. If you’ve created any branded hashtags that are unique to your organization, those are great additions to your strategy.
Ok, divers. You can do this; we believe in you! Good luck, and happy posting.