Media Library 1.0 - Episode 1: Building Visual Authenticity With One Firefly’s Media Library Product
In a digital world with high competition and saturated markets, how does your business stand out? Authenticity may be the key to success… and conversions. In a recent article regarding consumer trust, Forbes states:
“Eighty-six percent of people say authenticity matters when deciding what brands they like and support. To win the hearts and business of your target customers, you have to convince them you are trustworthy and authentic.”
While once previously relying on a finite amount of realistic stock photography, One Firefly aims to take our client’s online presence to the next level with the introduction of an agency curated One Firefly Media Library product. The best news of all? Our entire library is available for free for Mercury Pro website clients.
Quality Content, Professionally Captured
In short, the One Firefly Media Library is a collection of lifestyle-focused content featuring end-users enjoying their home and technology. However, below the surface is a much deeper level of intricacy. Let’s start with the quality. This content was shot on the highest of caliber Red Helium camera in 8K resolution (think cinema quality). From there, it is further colorized to produce and evoke emotion from viewers. As a result, we have professional-grade video and stills that can be rendered at any screen size and deployed onto your website, blog or social media accounts. Want to see more behind the scenes? Take a look at our gallery here.
Specific Manufacturer? We Have You Covered
One of the most unique aspects of the One Firefly Media Library lies in what is called VFX or Visual Effects technology. This technology is used for any content that cannot be captured in live-action shooting. In our case, we shot every scene with blank ipads and then post-rendered in a wide variety of manufacturer interfaces. This guarantees that the content is specifically tailored towards your business and represents your services. Another bonus? When a new operating system is rolled out, imagery can be swapped out to always stay up to date!
Our Work Isn’t Done
If you thought our library was complete, think again! One Firefly is continually striving to bring more authentic, realistic content to the marketplace. On November 13th, our team completed another video shoot in a 7500 sq. ft home just outside of Dallas. We brought in brand new actors, more technology and are excited to share more unique content to our clients. Take a look below at a few behind the scenes shots from the last production.
Want To See More Photos?
Schedule a walkthrough of our Library by filling out the form below!