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Blogging

Increase your website’s visibility in search engines like Google and position your company as a thought leader through blogging. We offer a premier service with content specialization, industry-trained content creators, and best-practice SEO.

Blogging

Increase your website’s visibility in search engines like Google and position your company as a thought leader through blogging. We offer a premier service with content specialization, industry-trained content creators, and best-practice SEO.

Some of the companies blogging with One Firefly

Thought Leadership Content Created For Technology Professionals

Blogging is the foundation of a powerful content marketing strategy. Consistently publishing high-quality content increases brand awareness and visibility on search engines, drives relevant traffic to your website, establishes your company as an authority in your field, and feeds other content marketing strategies like social media and email marketing. At One Firefly, your blogging services will be created and deployed by our team of experts: you’ll have a dedicated account manager to build a personalized editorial strategy laser-focused on your growth goals and industry-focused writers with in-depth knowledge of technology solutions in residential and commercial spaces.

Strategic Design

Our blogging services are strategically designed to grow your website’s online presence and keep it relevant to search engines while establishing your company as an industry authority.

Business Growth Goals

Your monthly editorial calendar is strategically developed to help your company meet specific growth goals for:
  • Services (ex.: design & engineering)
  • Solutions (ex.: lighting control)
  • Manufacturer partner brands (ex.: Lutron)

Powerful Search Performance

Your blogs are optimized to help Google find and index your content on page one of search.
  • Competitive keyword research and selection
  • Geography targeting (local, regional, or nationwide)
  • On and off-page SEO best practices

Thought Leadership

People want to do business with people they know, like, and trust. Blogging establishes your company as a respected thought leader in your local market.
  • Demonstrate your expertise to readers
  • Position your business as a subject matter authority and resource
  • Build your referral credibility

Industry-Focused Content Creators

Blogs are researched, written, and reviewed by One Firefly’s team of industry-focused content creators. Our writers know the custom integration and technology markets and have experience writing for businesses in residential and commercial spaces.

Our industry-trained writers:
  • Know the industry players and the types of technology solutions you offer.
  • Attend industry trainings with dealers, manufacturers, and industry associations to stay up to date on trending topics.
  • Have experience writing for the different audiences you’re trying to reach, including homeowners, key commercial stakeholders, and trade partners.

Tailored Industry Content and Imagery

Buyer’s Journey Focused Copy

Our team of content creators has extensive experience writing industry-specific content to reach the right audience at every stage of the buyer’s journey.

Industry-Focused Imagery

All blogs will receive supporting imagery from one of our collections: manufacturer-provided imagery, enhanced or extended license imagery, or the One Firefly media gallery (for Mercury Pro clients only).

Testimonials

You don’t just have to take our word for it. Hear from other businesses, like you, about what it’s like to work with One Firefly.
"You've all provided education about SEO, the importance of blogs, and understanding of keywords which has made our experience with you effortless and given us tremendous trust in your guidance and suggestions making for a successful partnership thus far."
Ron Wanless, Owner
Technology Design Associates
Multiple Locations
"We have now worked with One Firefly for several years and this company really understands the needs of the Electronic Integration world. ...They create beautiful websites, are well versed in the latest trends and equipment in order to produce excellent blogs and email blasts, create marketing links between integrators and their suppliers, etc. They are responsive to our ever-changing industry and support our firm with excellent support staff, writers, media experts, etc. Great Company to deal with!"
Bob Koopman, CEO
Audio Video Excellence
Scottsdale, AZ

    Process

    Once you sign up for blogging services, we’ll assign a dedicated account manager to oversee your account and start building your editorial strategy and calendar. Here’s what you can expect during the process to take your new blogs live.

    FAQs

    We know you have questions — and we have the answers. If you don’t see the answer you’re looking for below, please don’t hesitate to contact our team. We’ll be happy to walk you through everything you want to know!
    What is the word count for blogs?
    Our blogs are available in three different tiers based on the word count and allocated time given to each piece of content. Our standard blog product is between 450-550 words. We recommend reaching out to our team to discuss which blog tier is the best fit for your budget, goals, and content needs.
    How are blog topics chosen?
    You can provide our team with a specific topic or angle, or have your account manager craft topics/angles that align with our marketing strategy for your business. You will have the opportunity to review your editorial calendar and provide blog topic suggestions before we begin writing blogs for you.
    How are my SEO keyphrases chosen?
    While building your editorial calendar, your account manager will perform SEO keyword research to choose the most relevant keywords based on your business goals, service area location(s), and amount of search traffic. You will have the opportunity to review your editorial calendar and SEO keywords before we begin writing blogs for you.
    Will I be able to review my blogs before they’re published?
    Yes — we do offer a review and approval process for you to read each blog and provide feedback before publication. You will receive the chance to make one round of revisions within five business days of receiving the blog before we move ahead with publication.
    Can you post blogs on my website even if I don’t have a One Firefly website?
    It depends on the content management system (CMS) your website is using. We are able to provide blogging services for the majority of Joomla, WordPress, Squarespace, and Wix websites. We recommend reaching out to our team to discuss blogging options for your current website solution.
    Want to learn how to best leverage your blog content?
    Explore Email Marketing
    Explore Social Media Management

    I’m Ready To Learn More!

    We’re looking forward to connecting with you. Please fill out the form below, and our team will schedule a consultation to discuss your goals and marketing needs.

    Reach out Today