Senior SEM Analyst

Position Summary

One Firefly is seeking a highly skilled and strategic Senior SEM Analyst to join our growing Digital Advertising team.

Do you enjoy owning and optimizing high-performing paid search campaigns?
Are you energized by turning data into strategy and measurable growth?
Do you enjoy mentoring others and contributing to team-wide success?

As our newest Senior SEM Analyst, you’ll lead the strategy, execution, and optimization of paid search campaigns across a portfolio of clients, while also playing a key role in supporting internal initiatives and team development. Reporting to the SEM Team Lead, you’ll act as a subject-matter expert in paid search—driving performance, guiding junior team members, and contributing to the evolution of our SEM services.

You’ll collaborate closely with account managers, analysts, and leadership to align campaign strategy with client goals and business outcomes. This role is ideal for someone who is both analytical and strategic, thrives in a fast-paced environment, and enjoys balancing hands-on execution with leadership and mentorship.

Note: This is a full-time, remote-based (work from home) position; candidates should have access to reliable high-speed internet and be comfortable working in a highly collaborative, virtual environment.

*One Firefly is a US based company. Candidates must be comfortable speaking and writing in fluent English*

What You’ll Do

• Lead implementation, management, and optimization of paid search campaigns, with potential expansion into display and other paid media channels
• Conduct advanced keyword research, audience targeting, and competitive analysis to inform campaign strategy
• Execute ongoing campaign optimizations (bids, budgets, keyword management, A/B testing) to improve KPIs such as CTR, CPC, and conversion rates
• Analyze campaign performance using Google Ads, Google Ads Editor, and Google Analytics to identify trends and opportunities
• Write, test, and refine ad copy aligned with best practices to drive performance
• Provide strategic recommendations on landing page performance to improve conversion rates and ROI
• Partner with Account Managers to prepare for monthly client reporting and strategy calls, with increased involvement in communicating insights and recommendations
• Act as a paid search subject-matter expert in internal and client-facing conversations as needed
• Mentor and support onboarding SEM Analysts, providing guidance on best practices, processes, and optimization strategies
• Assist in developing training materials and leading team workshops to support ongoing learning and development
• Provide peer reviews and feedback to ensure campaign quality and consistency across the SEM team
• Support One Firefly’s Corporate Marketing Program by building, optimizing, and monitoring internal campaigns
• Collaborate with cross-functional teams to ensure internal campaigns align with brand goals and lead generation targets
• Assist the SEM Team Lead with strategic projects to improve team operations, tools, and workflows
• Maintain strong organization through project management tools and accurate time tracking
• Follow established SOPs while identifying opportunities to improve efficiency and processes

What You’ll Bring

• 5+ years of experience managing digital advertising campaigns, with a focus on paid search
• Strong expertise in Google Ads, including campaign strategy, optimization, and reporting
• Experience managing multiple client accounts simultaneously (agency experience preferred)
• Google Ads Certification (Search required; Display preferred)
• Experience managing significant ad budgets (e.g., $200K+ annually)
• Experience mentoring or training team members is a strong plus
• Familiarity with Google Analytics, Google Tag Manager, and Google Search Console is a plus
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent organizational and time management skills in a remote environment
• Strong written and verbal communication skills, with the ability to clearly present strategy and performance
• Comfortable participating in frequent video calls and collaborating with distributed teams
• A proactive, solutions-oriented mindset with a commitment to continuous learning

What We Offer

As a full-time employee, you would receive the following benefits:

• A remote-first culture that allows for flexible hours (Remote since 2015!)
• Private Health, Dental, and Vision 100% paid for employee only, dependent coverage is available for an additional cost
• 10 Paid Holidays
• Paid Time Off that increases with tenure, plus 1 additional day for Volunteer work
• Bonus opportunities tied to clear performance metrics
• Personal Development Allowance (To be used for Professional and Personal Development)
• Company provided computer, monitor, keyboard and mouse along with additional office supply funds your first year
• Paid Parental Leave
• Aguinaldo bonus
• Team events to build relationships in person

Who We Are

One Firefly is an award-winning marketing agency serving the residential and commercial custom integration industry. Since 2007, we’ve helped technology professionals elevate their brands, attract qualified leads, and grow their businesses through a full suite of marketing services.

With a fully remote team distributed around the globe, we’re a people-first company that values curiosity, creativity, and collaboration. Whether you're optimizing campaigns, mentoring teammates, or helping clients grow — we believe great work starts with great people.