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Grow Your Landscape Lighting Business with an Expert Digital Marketing Agency

You’ve built your business on craftsmanship, service, and lighting design that speaks for itself — but marketing it shouldn’t be another full-time job. One Firefly helps landscape lighting professionals like you attract high-value clients, elevate your brand, and grow with purpose.
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Marketing Solutions Designed to Elevate Outdoor Lighting Services

Website Design Services

Showcase your work, landscape lighting services, and team with a beautifully branded, mobile-friendly website tailored to your customers’ buying journey and built to convert.
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SEO

Get found by homeowners searching for premium outdoor lighting solutions. Our comprehensive SEO strategies boost local visibility and attract qualified traffic in your service area.
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Content Marketing

Educate, inspire, and convert with SEO-optimized and expert-written content, landing pages, and service descriptions that position your brand as the go-to expert.
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Social Media Management

Turn photos and videos of your best work into engaging posts. We craft and schedule social content that builds credibility and keeps your brand top of mind.
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Digital Advertising

Reach ready-to-buy homeowners in your service area with targeted online ads. Our PPC campaigns put your business in front of high-intent clients — when and where it matters most.
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Graphics & Branding

Create a consistent, elevated look and feel across all channels. From logos to brochures to vehicle wraps, we design custom graphics that reflect your unique brand.
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Why Landscape Lighting Professionals Partner with One Firefly

You create breathtaking outdoor experiences—installing lighting systems that turn everyday properties into standout spaces after sunset. But consistently attracting high-value clients, standing out from local competitors, and keeping a steady stream of quality projects in the pipeline? That’s a different kind of challenge.

That’s where we come in. One Firefly is an award-winning digital marketing agency working exclusively for high-end home technology professionals — and now, we’re bringing our proven strategies and industry insights into luxury trades to landscape lighting professionals like you.

With nearly 20 years of experience working with AV integration businesses serving luxury homeowners, we know what it takes to grow and scale a premium brand. Whether you focus solely on outdoor lighting or offer it as part of a broader service portfolio, we help you:

  • Attract qualified leads year-round with a high-performing website, SEO, content, and ad strategies tailored to the homeowner’s buying journey.
  • Show up when and where it counts with strong local SEO visibility and polished branding assets that reflect the caliber of your work.
  • Position your business as the go-to expert in your market through consistent, thought leadership marketing that builds credibility, trust, and expertise around your brand.
  • Take marketing off your plate with a full-service team of subject matter experts that handles everything — from website updates to campaign management — so you can stay focused on running your business.

With One Firefly, you get a partner who speaks your language, understands your clients, and knows how to drive results that help you grow.



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Website Design Services Built to Impress — and Convert

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In the luxury space, first impressions matter — and your website is often your first opportunity to win over a prospective client or new referral partner. That’s why our Mercury Pro websites are for landscape lighting professionals who deliver design-forward, high-end experiences.

Whether you're showcasing artfully lit gardens, architectural uplighting, or full-property transformations, we make sure your work, brand, and story shines online.

  • An imagery and video-forward website designed to spotlight the luxury experience your services deliver
  • Mobile-first performance that delivers a seamless experience across every device
  • Local and on-site SEO optimization to help you appear in map listings and search results when clients are looking for outdoor lighting services in your area
  • Fast turnaround and expert implementation from a team that understands the luxury home services space
  • On-brand, custom messaging and visuals that highlight your expertise, elevate your reputation, and inspire trust
  • Conversion-focused design that turns visitors into inquiries with clear CTAs and an intuitive user journey

Your outdoor lighting work is elevated and refined — your website should be, too. One Firefly’s web design solutions give you the digital presence to match the caliber of your brand.

SEO That Puts Your Business in Front of the Right Prospects

You deliver standout landscape lighting designs, but if your business isn’t showing up online, your ideal clients may never find you. Our comprehensive SEO services are built for luxury trade professionals like you, with a focus on local visibility, high-intent search terms, and attracting the right clients who value the quality and expertise you provide.

  • Local SEO and Google Business Profile (GBP) optimizations that helps your business appear in map listings, the local 3-pack, “near me” Google searches, and local directories
  • Strategic keyword targeting to rank for the terms your ideal clients are searching for — like “landscape lighting designer near me” or “high-end outdoor lighting installation”
  • On-page and technical optimizations to make your site easier for search engines to read and more compelling for visitors to explore
  • High-quality backlink strategies that build your site’s authority and improve rankings through trusted, industry and content-relevant sources
  • Review management software to generate more 5-star reviews, showcase your reputation, and increase trust with potential clients
  • Ongoing monitoring and reporting so you know what’s working, where you’re ranking, and how your visibility is improving

If you're investing in top-tier design and installation, your online presence should work just as hard as you do. One Firefly’s ongoing SEO services ensure your business ranks, gets noticed, and stays competitive.

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Content Marketing That Builds Authority and Drives Prospects to Action

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In today’s digital landscape, content marketing isn’t just filler — it’s fuel to demonstrate expert knowledge and credibility around your brand. The right content does more than educate: it positions your business as the authority in your market, attracts qualified traffic, and outpaces your competition in search rankings.

  • Competitive keyword gap analysis to uncover high-impact opportunities your competitors are missing — and build content that captures those searches
  • Google and AI-optimized content that’s designed to perform in evolving search landscapes while still sounding natural and human
  • Thought-leadership articles and opinion-driven pieces that highlight your expertise, answer common questions your prospects have, and build trust with your audience
  • Email marketing that nurtures prospects and keep you top-of-mind with past and existing clients
  • Consistent content creation that signals credibility to Google, drives ongoing traffic, and keeps your website fresh and engaging

We craft every piece with original, brand-aligned writing to make your business the clear and credible choice in your market.

Front area of a house with lighted stairs and patio

Social Media That Captures Attention and Drives Engagement

You’re out there doing great work, but if you’re not consistently showcasing your projects and services on social media, you’re missing out on one of the most powerful tools to attract and engage your audience. 

  • Curated mix of project highlights, educational content, and brand storytelling to engage both new and returning followers
  • Strategic posting schedules to maximize visibility and keep your profiles active without adding to your workload
  • Platform-specific strategies for Instagram, Facebook, LinkedIn, and more — built to meet your clients where they already are
  • Social analytics reporting so you can track what’s working and how it’s helping your business grow

We handle everything, so your business stays visible, relevant, and irresistible to high-end homeowners browsing for their next outdoor lighting inspiration.

Landscape Lighting with lights in the walkway

Digital Advertising That Attracts High-Intent Leads

When homeowners search for commercial-intent landscape lighting terms, they’re not browsing — they’re ready to buy. But if your business isn’t showing up at the top of the results, you’re losing that traffic to your competitors.

We specialize in Google advertising that puts your business in front of buyers, right when they’re ready to take action.

  • Precision-targeted Google Ads campaigns built to attract homeowners actively searching for outdoor lighting design and installation
  • Landing pages optimized for conversions to turn visitors turn into inquiries, not bounces
  • Compelling ad copy written by experts who understand the luxury lighting space and how to speak to discerning clients
  • Geo-targeting strategies that focus your budget on your most valuable service areas
  • Ongoing reporting, ROI tracking, and campaign optimizations to continuously improve results and eliminate wasted spend

We don’t just run ads. We run smart, strategic campaigns tailored to help you attract more of the right projects.

Graphics & Branding Designed to Keep You Top of Mind

At One Firefly, we help you build a unique visual identity that matches the sophistication of your services, instantly conveying professionalism, quality, and trust to every homeowner, designer, and contractor who comes across your business.

  • Custom logo design that reflects your style, values, and brand identity
  • Print collateral like business cards, brochures, and marketing slicks — perfect for high-end consultations, referral partners, and leave-behinds at events
  • Vehicle wraps that turn your trucks into polished, rolling billboards for your brand
  • Consistent brand styling across digital and print, so every touchpoint tells the same story

We help you show up polished and professional, with graphics and branding that reflect the same attention to detail as your lighting designs

Frequently Asked Questions

What are the benefits of hiring a digital marketing agency for lighting companies?

Effective branding and marketing is critical to growing your business, generating a steady pipeline of work from multiple channels, positioning your services to attract the types of projects you want to work on, and ultimately standing out from competitors in your market. 

And partnering with a digital marketing agency that understands your industry means you get more than just flashy ads. You get a strategy built around how luxury homeowners shop, what drives referrals from trade partners, and how to position your brand for premium projects. At One Firefly, we offer end-to-end marketing solutions — from website design and SEO to branding and Google Ads — so you can focus on delivering beautiful lighting designs while we focus on growing your business.

What are the best digital marketing strategies for landscape lighting?

There’s no one-size-fits-all answer — every business is different. The most effective digital marketing strategy depends on where your business is today, where you want to go, what timeline you're working with, and how much you're ready to invest.

At One Firefly, we craft tailored strategies based on your unique goals and growth stage. For example:

  • Newer businesses may prioritize local SEO, Google Ads, and a strong website presence to build awareness and generate leads quickly.
  • Established firms looking to scale might benefit from ongoing content marketing, email nurturing, and referral partner campaigns.
  • We take the time to understand your market, services, and goals, then build a plan designed to help you grow on your terms.
How does local SEO help in finding landscape lighting services?
Local SEO ensures your business shows up when homeowners search for landscape lighting in your area — think “near me” and city-specific searches. That requires optimizing to rank in Google’s local map pack, being listed in relevant directories, and having consistent business info across the web. One Firefly’s local SEO and Google Business Profile (GBP) strategies are designed to put you in front of nearby clients who are actively searching and ready to hire.
How can SEO improve my landscape lighting business?
Search Engine Optimization (SEO) helps your website rank higher in Google when prospects search for services like “outdoor lighting designer near me” or “luxury landscape lighting.” A strong SEO strategy drives steady, organic visits to your website from qualified traffic — and it keeps working long after the initial investment. We create optimized content, build authoritative backlinks, and fine-tune your website so you attract the right clients without paying for every click.
What role does social media play in marketing landscape lighting?
Social media is a fantastic strategy to build brand awareness, keep loyal clients following your work, and showcase your visual portfolio to prospects researching your business. Platforms like LinkedIn, Instagram and Facebook let you showcase your work, share behind-the-scenes content, and stay top of mind with past and future clients. It's also where designers, builders, and architects are looking for new partners. One Firefly handles everything from content creation to posting and analytics tracking, ensuring your brand stays consistent and professional across every channel.
How effective is PPC advertising for landscape services?
With a targeted, strategic campaign, the right budget, and ongoing monitoring and optimizations, PPC advertising can be very effective at putting your business in front of homeowners who are actively searching for landscape lighting solutions. It’s one of the fastest ways to generate high-quality leads. At One Firefly, we run targeted, conversion-focused ad campaigns that get real results — backed by clear reporting, optimized landing pages, and a team that understands your service area and ideal client.

Ready to Grow Your Landscape Lighting Business?

Let’s build a custom marketing strategy that attracts the right clients and positions your firm as the go-to expert in your market. Schedule a consultation with our team today.