Client Snapshot
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One Firefly approached Westco’s SEO with a structured plan built for long-term compounding results.
1) Audit and technical cleanup
At the project's onset (November 2024), One Firefly conducted an audit to identify technical issues, establish traffic baselines, and explore backlink opportunities.
2) Optimize what already had demand
The team identified pages with high impressions but low click-through rates and prioritized improvements through internal linking, title tags, and meta description optimization.
3) Build out high-intent local and service pages
4) Expand and optimize location pages for geographic search
These strategies fixed technical barriers, focused on how real customers search locally, and prioritized service + location pages intentionally for the types of projects Westco desired most.
This was not a one-time effort. It was consistent execution that strengthened Westco’s ability to earn visibility across the St. Louis market.
Within the first year of SEO work, Westco saw measurable improvements across local visibility and organic performance.
Google Business Profile results
- Impressions up 944%
- Interactions up 2%
Google Business Profile impressions have increased by 944% and interactions have risen by 2%. This increase put Westco ahead of thousands of local buyers actively searching for security and smart home solutions.
Organic search results (Missouri), year over year
- Sessions up 12%
- Engaged sessions up 10%
- Engaged time up 8% (over 1 minute)
- Events per session up 3%
- All events up 16%
Organic sessions are up 12%, and engaged sessions are up 10%, with total events increasing by 16%. Together, these gains indicate that more Missouri buyers are discovering Westco through search and taking meaningful actions on the site, rather than simply bouncing.
Overall year-over-year stats
- Sessions up 12%
- Active users up 12%
- New users up 11%
- Average engagement time up 8%
Overall, sessions are up 12%, active users are up 12%, and new users are up 11%, with an average engagement time increase of 8%. In plain terms, Westco is reaching more first-time prospects and keeping them engaged longer, which supports stronger lead flow over time.
Westco’s highest-ranking landing pages also reflect a healthier content footprint across solutions, brands, builders, and service areas, which supports long-term lead generation.
Business momentum indicators
- Ryan shared that inbound calls and overall activity have picked up, and he feels Westco is more visible in the market.
- To support increased demand, Westco expanded the team from three technicians to six.
- Over approximately two years, Westco achieved about 43% revenue growth, reflecting meaningful business momentum alongside stronger market visibility. While multiple factors contributed to this growth, increased inbound visibility and demand from Google played a meaningful role in supporting Westco’s expansion.
"Partnering with One Firefly has changed how our business shows up online. Since launching our new website and investing in an ongoing SEO strategy, the difference has been clear. We’re ranking better in search, getting more visibility across our local market, and the phone is ringing more with qualified leads. One of our projects, a $300K+ job, came directly from a customer who found us through search, and I don’t believe that would’ve happened without a targeted SEO approach in place."
"Ryan’s growth has been a great example of what happens when an integrator commits to the long game. Once the website and SEO foundation were in place, momentum started building, and he felt it in visibility and inbound activity."
"Westco’s wins came from getting the fundamentals right, fixing technical barriers, and building the service and location pages that match how real customers search."
