The power of controlling Google page one results both through SEO and search engine marketing (SEM) strengthens your online presence, helps drive lead generation and strongly positions your integration firm for continued growth. Understanding how return on investment (ROI) is calculated is a key first step in ultimately designing and running profitable Google Ads campaigns. In this 60 minute course we will teach you the fundamental drivers for profitability and the variables that will affect your return on investment calculations. Many of these drivers must be modified and refined over time to ensure ongoing Ad performance. Explore the possible impact SEM could have on your business.

In an age of commoditization and disintermediation, your company’s brand is your most powerful asset to rise above both your competitors and mass market threats. This course will introduce you to the various levels of abstraction that are collectively referred to as “branding” and leave you with a clear understanding of what branding is, what it is not, and how to adopt branding principles to help grow your business. We will take you through a framework that flows from vision to strategy and explore the tactics needed to develop a brand identity with attitude, meaning, and a clear promise.

Is your website an A+ or does it have room for improvement? In this course, participants will complete a step-by-step audit of their website utilizing One Firefly’s Website Report Card audit based on industry standards and best practices. Participants will receive guidance on how to analyze site design, search engine optimization (SEO) and content strategy and will leave the session with actionable improvement strategies.

Is your website an A+ or does it have room for improvement? In this course, participants will complete a step-by-step audit of their website utilizing One Firefly’s Website Report Card audit based on industry standards and best practices. Participants will receive guidance on how to analyze site design, search engine optimization (SEO) and content strategy and will leave the session with actionable improvement strategies.

One Firefly will showcase how we've implemented the Topgrading methodology for ourselves and custom integrators to hire rockstars and improve employee retention.