Expert Strategies to Stay Agile and Grow in a Shifting CI Industry
Automation Unplugged 311 is a panel we hosted live and recorded in May 2025. In this special session with eight industry experts, we cover dealer-submitted questions about tariffs in 2025, growth opportunities in volatile markets and more.
AU #310: Building Luxury AV in Martha’s Vineyard with Travis Larsen
Travis Larsen of Vineyard Sound Integration shares how he’s scaling luxury AV in Martha’s Vineyard through hidden tech, process, and premium service.
5-Minute Marketing Workshops: Mastering the Fundamentals of SEO
Automation Unplugged #309 condenses One Firefly’s “5-Minute Marketing” series into a powerful SEO deep dive. In this educational session, we cover the rise of zero-click search results, optimizing for local search, building your Google Business Profile.
AU #308: Executive Streaming and AV Excellence with Jesse Miller
CEO Jesse Miller reveals how Midtown Video "punches above its weight," wins big awards, and sets a new bar for professional AV and executive streaming.
AU #307- Stop Posting Like It’s 2015: Social Media Tips That Actually Work with Kali Keegan
In this episode of Automation Unplugged, Katharine Wheeler and Kali Keegan break down social media strategies that actually work for AV integrators—think storytelling, video content, and ditching outdated posts.
AU 306: Michael Wilson on the Business of High-End Integration
Ron Callis chats with Michael Wilson of Bethesda Systems about his journey from hospitality to high-end integration, leading with lighting and electrical, and the power of early collaboration with architects and designers.
AU #305: The Founder in the Hot Seat — Ron Callis on Building One Firefly and Navigating Marketing Trends
What happens when the interviewer becomes the interviewee? Kat Wheeler flips the script on Ron Callis to talk One Firefly’s journey and marketing insights.
AU #304: Tech-Driven Growth and the Power of EOS with Richard Quinones
From Brooklyn bodegas to luxury smart homes, Richard Quinones shares his journey from tech-obsessed kid to CEO of SB Comm. Learn how he's redefining integration, leading with EOS, and transforming multifamily living with smart tech.
Maximize Your Marketing Dollars: Smart Strategies for Growth with Lutron and One Firefly
Today episode is a marketing webinar we recorded in April 2025. In this educational session, we cover how to navigate 2025’s volatile economy without losing visibility, short-term marketing tactics to boost visibility today, long-term strategies and more.