button offcanva subscribe

Reach Out Today

Don’t hesitate to let us know how we can help you. We are here to answer any questions you might have or assist you with a specific marketing project.

Sign up today.

Get valuable information to help your business grow. Receive expert advice, trends, research, access to helpful resources, and invitations to upcoming events.

Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Home Automation Unplugged Episode #205: An Industry Q&A with Travis Leo

In this weeks home automation show of Automation Unplugged, Travis Leo, Founder of Cinergy Professional Development Group shares how business owners can benefit from listening to the experience of others through a professional alliance.

Home Automation Unplugged Episode #205: An Industry Q&A with Travis Leo

This week's home automation podcast features our host Ron Callis interviewing Travis Leo. Recorded live on Wednesday, March 2nd, 2022, at 12:30 pm. EST.

About Travis Leo

Travis is one of the Co-Founders of the Cinergy Professional Development Group which focuses on Professional development, Learning and Investing in Emerging technologies and Leveraging shared services to improve business. He is also the former owner of Residential Systems, Inc., a CE Pro 100 integration company that was acquired by Bravas in May of 2020.

Interview Recap

  • Cinergy and the professional alliance that it creates for integrators 
  • Challenges of running a business and how business owners can benefit from listening to the experience of others.
  • Benefits of having a team-integrated business consultant and group facilitator

Home Automation Unplugged Episode #204: An Industry Q&A with Wade Stephens

In this weeks home automation show of Automation Unplugged, Wade Stephens, Vice-president of sales at DeVance Electronic Lifestyles shares techniques to successfully manage projects affected by supply chain issues.

Home Automation Unplugged Episode #204: An Industry Q&A with Wade Stephens

This week's home automation podcast features our host Ron Callis interviewing Wade Stephens. Recorded live on Monday, February 21st, 2022, at 4:00 pm. EST.

About Wade Stephens

Wade Stephens began his career in the AV industry in 1993 with a small company named Best Buy. He remained in that company for over 13 years during the huge growth of the company, including when Best Buy was named Forbes company of the year in 2004. During that time, Wade was a segment manager for Magnolia HiFi in the Dallas area and was then promoted to Sales Manager to one of the largest revenue producing stores in Texas.  Along the way, Wade expanded his skillset to include many industry certifications like Control4, Crestron, Lutron, and Savant. 

Wade is now the Vice President of Sales with DeVance Electronic Lifestyles which has seen an amazing growth over the last three years. DeVance specializes in residential, commercial, automation, lighting, and lighting control, with a focus on luxury two channel HiFi. Wade works very closely with owners Matt and Dana DeVance daily through the EOS operating system which has helped DeVance grow significantly while continuing to live by their vision to treat customers like family.

Interview Recap

  • Techniques to successfully manage projects affected by supply chain issues
  • How the Entrepreneurial Operating System can benefit a team and its development.
  • How marketing helps drive referral sales

Home Automation Unplugged Episode #203: An Industry Q&A with Blake Urmos

In this weeks home automation show of Automation Unplugged, Blake Urmos, Founder of Low Voltage Nation shares the role of social media and the importance of using video to leverage a business.

Home Automation Unplugged Episode #203: An Industry Q&A with Blake Urmos

This week's home automation podcast features our host Ron Callis interviewing Blake Urmos. Recorded live on Wednesday, February 9th, 2022, at 12:30 pm. EST.

About Blake Urmos

Blake Urmos is the founder of Low Voltage Nation, a community that helps its members develop a career path in low voltage and technology. Blake started Low Voltage Nation to connect with technicians and business owners through Instagram and a Podcast. Blake specializes in structured cabling, access control, and information security. He also founded Golden Booth, a high-growth tech company specializing in digital marketing, photography, and mobile app development.

Interview Recap

  • How Low Voltage Nation became the largest online community for the low voltage industry
  • The role of social media and the importance for businesses
  • What is Web 3 and where it's headed for the near future
  • The importance of video in social media platforms, and how it can be used to leverage your business

Home Automation Unplugged Episode #202: An Industry Q&A with Keith Esterly

In this weeks home automation show of Automation Unplugged, Keith Esterly , Chief Learning Architect at HTSA shares HTSA’s mission and commitment to the ongoing education of their member dealers.

Home Automation Unplugged Episode #202: An Industry Q&A with Keith Esterly

This week's home automation podcast features our host Ron Callis interviewing Keith Esterly. Recorded live on Wednesday, February 2nd, 2022, at 12:30 pm. EST.

About Keith Esterly

Keith Esterly has over twenty years of experience as a salesperson, trainer and senior learning & development leader in the CE/CI industry. He started as a part-time stereo salesman at Bryn Mawr Stereo in 1987, sold some "custom" in California when CI was in its infancy, and went on to find his calling in the training and development world, spending ten years with the Tweeter Home Entertainment Group and another ten with Walmart. He’s a Penn State graduate, a compulsive landscaper and the world’s least intimidating (as he considers himself) lifelong martial arts student and Bruce Lee fan. He resides in Bucks County, Pennsylvania, where the Philly suburbs meet the farms and wilderness.

Interview Recap

  • HTSA’s mission and commitment to the ongoing education of their member dealers
  • Different resources provided by HTSA, including Keith’s Relationship Science Program
  • Different strategies and tactics used by a successful salesperson

Home Automation Unplugged Episode #201: An Industry Q&A with Mike Sajecki

In this weeks home automation show of Automation Unplugged, Mike Sajecki, President and CEO at C&E Marketing and M.A.G Sales shares the art and science of consultative selling

Home Automation Unplugged Episode #201: An Industry Q&A with Mike Sajecki

This week's home automation podcast features our host Ron Callis interviewing Mike Sajecki. Recorded live on Wednesday, January 26th, 2022, at 12:30 pm. EST.

About Mike Sajecki

Mike began his career in the A.V. industry while installing car alarms in high school. During his time in college, he ascended to sales manager at a local retailer and began doing Custom Home Installations before they were even a category. His scope of work included: running wires in walls, mounting televisions, building custom speakers, and more.

In 1991, Mike became a rep for a small rep firm, and in 1993 he became a junior salesperson at C&E Marketing/M.A.G. Sales, the company he owns today. With a total of 16 salespeople and coverage of the U.S. Southeast region, Florida and the Caribbean, C&E Marketing / M.A.G. Sales is one of the largest rep firms in the country.

Interview Recap

  • The art and science of consultative selling
  • The importance of a CRM and ERP system in tracking and managing a sales team
  • What makes for a successful salesperson
  • Potential challenges ahead in the economy

Home Automation Unplugged Episode #200: An Industry Q&A with Lee Travis

In this weeks home automation show of Automation Unplugged, Lee Travis, Owner of Wipliance LLC shares lessons learned from his years in business.

Home Automation Unplugged Episode #200: An Industry Q&A with Lee Travis

This week's home automation podcast features our host Ron Callis interviewing Lee Travis. Recorded live on Wednesday, January 5th, 2022, at 12:30 pm. EST.

About Lee Travis

Lee Travis got his start with the custom integration industry through car audio and transitioned to full residential integration soon after. He founded Wipliance in 2006 in Bellevue, WA and later expanded to Scottsdale, AZ, in 2016 with a focus on delighting clients and building leaders. Wipliance has won Integrator of the Year at CES, is recognized consistently in the CEPRO 100 and takes pride in the industry-leading approach for video and online marketing.

Interview Recap

  • Update from Lee since the Feb 2020 recording of Automation Unplugged show #100
  • CES 2022 Update - Live from Vegas
  • The importance of video in marketing 
  • Lessons learned from years in business