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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Articles in Category: Industry Professionals

Home Automation Podcast Episode #166: An Industry Q&A With Kris Coleman

In this weeks home automation show of Automation Unplugged, Kris Coleman, Founder, President, and CEO at Red Five Security shares tips on protecting your privacy in the digital age.

Home Automation Podcast Episode #166: An Industry Q&A With Kris Coleman

This week's home automation podcast features our host Ron Callis interviewing Kris Coleman. Recorded live on Wednesday, April 21st, 2021, at 12:30 p.m. EST.

About Kris Coleman

Before founding Red Five in 2004, Kris served internationally with the CIA and later with the FBI in California, handling missions including terrorism attacks, weapons of mass destruction, counter-terrorism post 9/11, and multiple Olympic security details.

Kris brings over 28 years of experience in the security and protective intelligence services industry. His depth in the public and private sector has allowed the Red Five team to specialize in high-quality, proactive, and discrete security services.

Today, Red Five operates with the goal to provide world-class, state-of-the-art security and protective intelligence services.

Interview Recap

  • How Kris moved from the public sector working with the government into the private sector founding Red Five
  • Kris' five Pillars of Resiliency that he details in his book Raise Your Resilience
  • Tips on protecting your privacy in the digital age
  • When integrators and members of the design community should bring in a security consultant into the project

Home Automation Podcast Episode #165: An Industry Q&A With Paul Bochner

In this weeks home automation show of Automation Unplugged, Paul Bochner, CEO and Founder at Electronic Concepts shares social media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followers.

Home Automation Podcast Episode #165: An Industry Q&A With Paul Bochner

This week's home automation podcast features our host Ron Callis interviewing Paul Bochner. Recorded live on Wednesday, April 14th, 2021, at 12:30 p.m. EST.

About Paul Bochner

With nearly 20 years in the A/V industry, Paul got his start as a technician in 2000 before founding New York-based integration firm Electronic Concepts in 2004.

Today, Paul and his team focus on performance across all aspects of A/V and integration. They use their large social media presence of nearly 20,000 total followers to show off their solutions and newly renovated luxury design center.

Electronic Concepts is a member of CEDIA, HTSA, HTA and is a Savant Platinum Integrator, ambassador, and advisory council member.

Interview Recap

  • Paul's motorcycle racing hobby and his experience racing with Keanu Reeves
  • How Paul's paid advertising strategy has helped raise visibility on their YouTube channel and Instagram page and bring in more sales
  • Paul's selling strategy that appeals to client's emotions rather than focusing on product facts or stats
  • Social media strategies that have helped Electronic Concepts build their Instagram page to over 16,000 followers

Home Automation Podcast Episode #164: An Industry Q&A With Susan Cashen

In this weeks home automation show of Automation Unplugged, Susan Cashen, Former CMO at Control4 and Active CEDIA Advisor shares her journey from helping launch the TIVO brand in the '90s to becoming one of the first employees of Control4 energy division.

Home Automation Podcast Episode #164: An Industry Q&A With Susan Cashen

This week's home automation podcast features our host Ron Callis interviewing Susan Cashen. Recorded live on Wednesday, April 7th, 2021, at 12:30 p.m. EST.

About Susan Cashen

Susan’s focus on helping companies build strong brand positions and deliver business results in crowded markets has led her to hold executive positions at Silicon Valley agencies and start-ups and led to her role as Senior VP of Marketing at Control4.

During her tenure at Control4, Susan was responsible for worldwide marketing, training, and support. She was part of the executive team to take Control4 public, drive strategic acquisitions and complete the 2019 merger with SnapAV.

Today, Susan advises clients in the CI channel, the industry association CEDIA, and serves on the board of SAVI Controls, T3 Micro, and Tectonic Audio.

Interview Recap

  • Susan’s experience helps to launch the TIVO brand in the ’90s
  • How Susan moved from Silicon Valley to become one of the first employees of Control4 energy division
  • Branding tips Susan recommends every dealer follow
  • The importance of selling experience over technology

Home Automation Podcast Episode #160: An Industry Q&A With Mark Coxon

In this weeks home automation show of Automation Unplugged, Mark Coxon, Sales Director at Tangram Technology, shares his approach to human-centric design and how the modern office will look like in the years to come.

Home Automation Podcast Episode #160: An Industry Q&A With Mark Coxon

This week's home automation podcast features our host Ron Callis interviewing Mark Coxon. Recorded live on Wednesday, March 10th, 2021, at 12:30 p.m. EST.

About Mark Coxon

As a proclaimed accidental technologist, Mark was set to pursue a career as a zoo veterinarian before discovering the technology space in 2000 when he took a position at IBM as a direct sales representative.

Today, Mark uses his interest in zoology and love for behavioral psychology to approach technology and human-centered design from a unique perspective at Tangram Technology.

Interview Recap

  • What led Mark from pursuing veterinary school to working at a residential integration company
  • The future of work as companies begin to bring employees back to the office.
  • Mark's approach to human-centric design and how the modern office will look like in the years to come
  • Mark's creative endeavors, including a book he's currently writing and his podcasts, Daybreak and Selling AV.

Home Automation Podcast Episode #155: An Industry Q&A With Adam Pauska

In this weeks home automation show of Automation Unplugged, Adam Pauska of AXG Advisors shares innovative technologies that benefit both the integrator and homeowner.

Home Automation Podcast Episode #155: An Industry Q&A With Adam Pauska

This week's home automation podcast features our host Ron Callis interviewing Jason Roberts. Recorded live on Wednesday, January 27th, 2021 at 11:30 a.m. EST.

About Adam Pauska

As an insurance expert and risk manager, Adam partners with the ultra-affluent and their other advisors to build and maintain their personal insurance portfolios, human-to-human, while navigating the ever-changing insurance marketplace. 

Adam has landed coverage in print and broadcast outlets worldwide, including The Today Show, Wall Street Journal, Mashable, BBC, NPR, and CNN. His own articles have been featured in The Muse, Forbes, Inc., Mashable, DailyWorth, and Newsweek.

Interview Recap

  • Risks faced by high net worth individuals
  • The breakdown on insurance credits for smart home systems
  • Innovative technologies that benefit both the integrator and homeowner
  • Types of insurance products for ultra-high-net-worth customers

Home Automation Podcast Episode #153: An Industry Q&A With Andrea Hoffer

In this weeks home automation show of Automation Unplugged, Andrea Hoffer of AHA! Recruiting Experts shares how companies can utilize assessments both during recruiting and for ongoing team development.

Home Automation Podcast Episode #153: An Industry Q&A With Andrea Hoffer

This week's home automation podcast features our host Ron Callis interviewing Andrea Hoffer. Recorded live on Wednesday, January 14th, 2021 at 12:30 p.m. EST.

About Andrea Hoffer

With over 25 years of experience with hiring and leadership, Andrea’s core purpose is to give leaders their time and freedom back by helping them attract, engage, and retain team members who believe in and support their vision.

Andrea’s previous role as a spa owner with 35 employees provided her first-hand insight into the everyday challenges of motivating employees, exceeding customer expectations, and meeting business and revenue goals.

Today, Andrea helps companies recruit, hire, onboard, and engage their team members across many industries and verticals. Her clear cut action steps and supportive coaching has helped businesses build their Dream Team with great results.

Interview Recap

  • Common mistakes companies make during the hiring process
  • Best hiring practices and techniques business owners can implement
  • What to expect when working with a recruitment agency
  • How companies can utilize assessments both during recruiting and for ongoing team development