button offcanva subscribe

Reach Out Today

Don’t hesitate to let us know how we can help you. We are here to answer any questions you might have or assist you with a specific marketing project.

Sign up today.

Get valuable information to help your business grow. Receive expert advice, trends, research, access to helpful resources, and invitations to upcoming events.

Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Home Automation Podcast Episode #43: An Industry Q&A With Brian Jones

Making technology easy for everyone

Home Automation Podcast Episode #43: An Industry Q&A With Brian Jones

This week's home automation podcast features our host Ron Callis interviewing Brian Jones. Recorded live on Wednesday May 9th at 12:30 p.m. EST. 

About Brian Jones

Brian started working for a car stereo shop part time after school in 1996. He worked as a lead installer and fabricator until 2000, and then started working at a company as an install apprentice. After 9 years, he became a Field Supervisor, managing a team of 3 installers and assisted the store’s general manager and his sales staff in system design and sales. In 2009, Brian decided to go out on his own and never looked back, founding Alpha Dog AVS in 2016.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Brian:

  • Brian's background in the industry
  • How to make technology easy for anyone
  • Working with baby boomers vs millennials
  • Staying on top of changing technology
  • And more!

Home Automation Podcast Episode #42: An Industry Q&A With Frank White

Focusing on the things that really matter

Home Automation Podcast Episode #42: An Industry Q&A With Frank White

This week's home automation podcast features our host Ron Callis interviewing George Walter. Recorded live on Wednesday April 26th at 12:30 p.m. EST.  

About Frank White

With decades of working in the integration channel, Frank's expertise is in increasing closing rates while decreasing closing times, and generally cutting the costs of new business acquisition within the B2B technology arena. As a Partner at StayTuned & Weld, Frank works to engineer strong loyal market demand and monetization for client offerings.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Frank:

  • Frank's background in the industry
  • State of the industry in relation to the economy
  • Dealer's best hedge to battle downturns
  • And more!

Home Automation Podcast Episode #41: An Industry Q&A With Sheri Griffin

Being a professional integrator

Home Automation Podcast Episode #41: An Industry Q&A With Sheri Griffin
This week's home automation podcast features our host Ron Callis interviewing Sheri Griffin. Recorded live on Wednesday April 11th at 12:30 p.m. EST.  
 

About Sheri Griffin

Sheri along with her husband Brad founded Home Theater Design Group in May of 1997. Sheri also teaches with the John Maxwell Team and does business coaching and consulting. Sheri and Brad live in Allen Texas. they have 4 grown children 2 grand sons and live with 2 little dogs.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Sheri:

  • Sheri's background in the industry
  • The evolution of integrators' business
  • How to hire the right persons for your team
  • How to build your business
  • And more!

Home Automation Podcast Episode #40: An Industry Q&A With Henry Clifford

Growing a sustainable, profitable business

Home Automation Podcast Episode #40: An Industry Q&A With Henry Clifford
This week's home automation podcast features our host Ron Callis interviewing Henry Clifford. Recorded live on Wednesday April 4th at 12:30 p.m. EST. 

About Henry Clifford

He began his career in IT during the .com boom of the 90s, working as a Web developer and Information Architect. His lifelong passion for technology made Livewire an easy choice. Under Clifford’s leadership, Livewire has acquired 5 competitors since 2011, added 5,000 square feet of office/warehouse space, launched a commercial division (Livewire for Business) and is now the largest HTP in Central Virginia. In 2013, 2014, 2015 and 2016, Livewire made the Inc. 500|5000 (2013-2014), CEPro 100 and RVA 25 (2014) lists. Henry currently serves on the CEDIA Board of Directors through 2019. Henry is also a co-founder of Parasol, nationwide 24/7 remote support “for integrators, by integrators.”

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Henry:

  • Henry's background in the industry
  • The importance of corporate values
  • What to look for in a business before acquiring it
  • And more!

Home Automation Podcast Episode #39: An Industry Q&A With Mark Cichowski

Technology & Businesses Summit Events

Home Automation Podcast Episode #39: An Industry Q&A With Mark Cichowski

This week's home automation podcast features our host Ron Callis interviewing Mark Cichowski. Recorded live on Wednesday March 28th at 12:30 p.m. EST.  

About Mark Cichowski

Mark has been in the industry since 1979. Started selling audio and video equipment before getting recruited by Sonance where he spent 6 years as International Sales Manager and became a founding member of CEDIA. He worked in top management positions for different companies in the industry and founded Clarity AV International, Inc back in 2002, which he still owns. 

In 2009, Mark founded the Technology & Business Summit events. These events are rep centric, which had not been done before. They are local, focused, education oriented events, highlighted with exhibits from some of the top manufacturers in the AV, Control & Technology industry.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Mark:

  • Mark's background in the industry
  • The importance of having a rep-centric industry summit
  • More info about Technology & Businesses Summit events
  • And more!

Home Automation Podcast Episode #38: An Industry Q&A With Aaron Cramer

The difference between MDU projects and home installations

Home Automation Podcast Episode #38: An Industry Q&A With Aaron Cramer

This week's home automation podcast features our host Ron Callis interviewing Aaron Cramer. Recorded live on Wednesday March 21st at 12:30 p.m. EST.  

About Aaron Cramer

Aaron has been in the industry exclusively in the South Florida market since 2005. He spent 6 years at HED South and has been at Acoustic Architects since 2011. 
He moved up the ranks at Acoustic Architects; he was hired as an installer/technician and is now Director of Operations as well as PM of all MDU deployment.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Aaron:

  • Client perception of our industry and how we think wrong as integrators
  • How to keep your employees happy
  • MDU Projects
  • And more!