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An AV and integration-focused podcast broadcast weekly

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.
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      Reach Thousands of AV Industry Professionals

      Automation Unplugged connects integrators, manufacturers, distributors, buying groups, and industry leaders through weekly conversations on business, technology, leadership, and growth.

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      Latest Automation Unplugged Podcast Episodes

      Explore the latest episodes of Automation Unplugged, where One Firefly CEO Ron Callis interviews leaders across the AV and custom integration industry. Each episode shares practical insights on marketing, business growth, hiring, leadership, and emerging technology trends that impact integrators.

      Browse recent conversations with industry experts and discover strategies to help your integration business grow.

      #315: Content That Converts — Crafting a Winning Article, Social Post, or Email

      July 30, 2025
      Automation Unplugged #315 is a marketing webinar we recorded in June 2025. In this session, we cover what conversion content is, behavioral science principles to make your content more compelling, best practices for crafting content that gets engagement.
      Read more

      #314: From Insight to Impact – Matt Bernath on Bold Leadership in Business

      July 23, 2025
      In AU #314, Ron Callis sits down with Matt Bernath, President of VITAL and a bold voice in the luxury home services space. They explore what it really takes to build a business you love.
      Read more

      #313: The Soul of Content - Deby Rubi on Writing That Connects

      July 16, 2025
      Explore how Deby Rubi turns AV expertise into compelling content through storytelling, trust-building, and writing with heart—not just specs.
      Read more

      AU #312: From Finance to Smart Homes - Jaime Garcia's Entrepreneurial Journey

      July 09, 2025
      Join Jaime Garcia, founder of Home IQ Solutions, as he shares how he and his son launched a thriving integration firm focused on transforming homes into smart, efficient, and connected spaces.
      Read more

      Expert Strategies to Stay Agile and Grow in a Shifting CI Industry

      July 02, 2025
      Automation Unplugged 311 is a panel we hosted live and recorded in May 2025. In this special session with eight industry experts, we cover dealer-submitted questions about tariffs in 2025, growth opportunities in volatile markets and more.
      Read more

      AU #310: Building Luxury AV in Martha’s Vineyard with Travis Larsen

      June 25, 2025
      Travis Larsen of Vineyard Sound Integration shares how he’s scaling luxury AV in Martha’s Vineyard through hidden tech, process, and premium service.
      Read more

      5-Minute Marketing Workshops: Mastering the Fundamentals of SEO

      June 18, 2025
      Automation Unplugged #309 condenses One Firefly’s “5-Minute Marketing” series into a powerful SEO deep dive. In this educational session, we cover the rise of zero-click search results, optimizing for local search, building your Google Business Profile.
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      AU #308: Executive Streaming and AV Excellence with Jesse Miller

      June 11, 2025
      CEO Jesse Miller reveals how Midtown Video "punches above its weight," wins big awards, and sets a new bar for professional AV and executive streaming.
      Read more

      AU #307- Stop Posting Like It’s 2015: Social Media Tips That Actually Work with Kali Keegan

      June 04, 2025
      In this episode of Automation Unplugged, Katharine Wheeler and Kali Keegan break down social media strategies that actually work for AV integrators—think storytelling, video content, and ditching outdated posts.
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