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Automation Unplugged

Automation Unplugged is a Facebook Live show recorded weekly with our host Ron Callis, Owner and CEO of the digital marketing agency, One Firefly. In each Automation Unplugged episode, Ron speaks with leading industry personalities and technology professionals to discuss all things business development, technology trends, and more. These interviews are designed to help our clients and members of the custom integration industry keep up-to-date with the latest news as well as learn from experts in the field.

Watch Episode #55: An Industry Q&A with Steven Weber

Running a multi-location business

Watch Episode #55: An Industry Q&A with Steven Weber

This week's show features our host Ron Callis interviewing Steven Weber. Recorded Live on Friday October 17th, 2018 at 12:30pm EST

About Steven Weber

Liaison was founded June, 2014 after Steven had a poor personal experience with the integration industry. He had previously worked for 25 years as a General Surgeon. In 2013 he decided to go to part time status and only operate 1 day a week in an under-served rural community in central Illinois. Steven is actively involved in a nonprofit organization that trains African Surgeons. He’s served as a surgical consultant to Macedonia, Kenya, Niger and Bangladesh. He’s always pushed the envelope with technology even while in medicine. I was an early adopter with robotic surgery and endovascular repair of arterial diseases. Steven has been married for 34 years, has 3 kids and 3 grandchildren and fortunate to have his youngest son working with his company and running the Aspen team.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Steven:

  • Steven’s background
  • How we use 3D photography to document our prewires, generate marketing material and provide added value to our clients and builders.
  • Liaison Crestron Patented Control Video
  • LumaStream low voltage lighting experience
  • Scaling a integration business

Watch Episode #54: An Industry Q&A with JJ Canon

Social media and its impact on our business.

Watch Episode #54: An Industry Q&A with JJ Canon

This week's show features our host Ron Callis interviewing JJ Canon. Recorded Live on Friday September 28th 2018 at 12:30pm EST.

About JJ Canon

JJ is a 20 yr. Industry veteran. He founded Digital Delight in 1999. JJ specializes in deploying positive experiences through service & technology. He is a CEDIA member and a Social Media Influencer.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with JJ:

  • JJ's background in the industry
  • SyLo - System local design & engineering. Why changed pr business strategy.
  • Social media and its impact on our business

Watch Episode #53: An Industry Q&A with Joseph Piccirilli

Educating the Marketplace on the Benefits of Clean Power

Watch Episode #53: An Industry Q&A with Joseph Piccirilli

This week's show features our host Ron Callis interviewing Joseph Piccirilli. Recorded Live on Wednesday September 12th, 2018 at 12:30pm EST.

About Joseph Piccirilli

Joseph Piccirilli is an accomplished consultant, strategist and speaker with a 40-year career that spans the consumer electronics, systems integration and energy industries. In his current capacity at RoseWater Energy Group, he oversees the manufacturing, sales and distribution of leading new technology for residential power storage and handling efforts. Piccirilli was one of the founders of Sound Advice, a publically held upscale consumer electronics retail company. Piccirilli then began to study the causes and effects of the deteriorating power quality in North America. In particular, the damage poor power quality causes in automated residences. That study lead him to develop the Rosewater Energy HUB.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Joseph:

  • Joe's background in the industry
  • Joe's experience at CEDIA 2018
  • The importance of quality power for connected homes
  • Rosewater Energy's HUB product

Watch Episode #52: An Industry Q&A with Giles Sutton

Become a Certified Integrator

Watch Episode #52: An Industry Q&A with Giles Sutton

This week's show features our host Ron Callis interviewing Giles Sutton. Recorded Live on Wednesday September 12th, 2018 at 12:30pm EST.

About Giles Sutton

Giles Sutton is the Senior Vice President of Industry Engagement at CEDIA. In this role he is charged with driving member engagement around the world, facilitating strong partnerships across the industry, and helping build awareness of the CEDIA channel among architects, builders and interior designers.

Giles has spent the last 13 years as Managing Director of James and Giles Ltd. based in London. Under his leadership the company won numerous industry awards and had its work featured in industry press as well as national publications. Prior to founding James and Giles, he worked for a pro audio installation company designing recording studios and live sound systems.

Before ever joining the CEDIA staff, Giles spent many years as a volunteer. Not only has he served on the board; Giles has also served on the Membership Advisory Council, the Designation Task Force, the Governance Committee, Trailblazers Apprentice Working Group (EMEA) as well as CEDIA Treasurer. In addition to these volunteer roles, Giles has been a leader for a CEDIA Group, he’s a COI and ESC-D certified.

Giles graduated in 2001 with a BA Honours degree in Sound Technology from the Liverpool Institute for Performing Arts (LIPA).

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Giles:

  • Working with Designers and Architects
  • Opportunities in Lighting and Energy Automation
  • CEDIA's acquisition of The Cinema Designer software
  • Exciting things we saw at the show

Watch Episode #51: An Industry Q&A with Jimmy Paschke

Helping businesses worldwide to lower service costs

Watch Episode #51: An Industry Q&A with Jimmy Paschke

This week's show features our host Ron Callis interviewing Jimmy Paschke. Recorded Live on Wednesday August 29nd, 2018 at 12:30pm EST.

About Jimmy Paschke

Jimmy’s love affair with the Custom Integration business burgeoned out of college when taking a role with Sony Electronics. Since then, he has had the pleasure to of helping dealers in this channel sell dedicated theater interiors and seating, high end hard disk drive movie servers, nice audio gear and other solutions providing enhanced living experiences throughout the inside and outside of the home. For the last several years Jimmy has focused his efforts on growing the SurgeX brand within the residential channel. In his spare time Jimmy enjoys time with his family and friends back home gig-in’, grillin’, and gigglin’.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Jimmy:

  • Proactive monitoring, system design and service to promote healthy relationships with customers.
  • Take Control of the Power your sensitive AV gear relies upon.
  • Ensure each job has a foundation consisting of Clean and Stable Power.
  • Mitigate against reacting to product lock up, mis-communication and synch issues caused by power fluctuations, ground contamination and other anomalies.
  • Diagnose power anomalies fast to cut down on wasted time hunting power related ghosts.

Watch Episode #50: An Industry Q&A with Tres Huber

Getting the professionals you need, no time wasted

Watch Episode #50: An Industry Q&A with Tres Huber

This week's show features our host Ron Callis interviewing Tres Huber. Recorded Live on Wednesday August 22nd, 2018 at 12:30pm EST.

About Tres Huber

Tres has over 15 years’ experience in national leadership, strategic planning and implementation, recruiting, and coaching. HDMI Staffing is a unique company established to specifically meet the needs and critical labor challenges found in the custom electronics industry. For Integrators, HDMI Staffing works to help recruit, screen and hire field and office personnel that meet not only the skill requirements of their position, but also the cultural requirements of their company.

Interview Recap

Here are some of the topics Ron had the opportunity to discuss with Tres:

  • Tres’s background in the industry
  • Challenges that integrators face when searching for talent
  • Current trends in staffing the industry
  • Current trends in staff training the industry